EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

5. Use selected leisure marketing case studies to illustrate applied marketing principles;
and
6. To provide evaluations and assessments which ensure students‘ ability to clearly and
succinctly account for the co content.
Prerequisites / Level
None
Course Description
Global Tourism Regions; Regional Distribution of International Tourism; Location of Major
Tourism Destinati and Gateways in North America, Western Europe, Caribbean and Latin
America, Africa, Australia/South Pacific, Asia and Mi East; Spatial Variations of Tourist
Flows and Tourism Development; Major tourism and leisure market segments
Literature
Boniface, Brian and Chris Cooper, Worldwide Destinations: The Geography of Travel &
Tourism; Butterworth-Heinem Oxford, UK, 4th Edition (2005)
Atlas: Komiczky, Peter; World Travel Atlas, 7th Edition (1999)
Hammond (Publisher) Explorer World Atlas, 2002 Edition
Evaluation
tba
Teaching Methods
Course delivery will consist of lecture presentations, video reviews and group exercises.
Due to the intensive natur the course, students are required to attend all lectures and
to arrive in class on time. Advance preparation of real assignments and take-home
assignments are essential to successful completion of this course.
Research Methods
Semester Hours per week Subject code ECTS
Spring 2 RESM 3
Learning Outcomes / Course Objectives
The lecture will provide students with a basic understanding of scientific theories and
academic thinking. The main focus is put on the basic tools and know-how to write
scientific papers and other publications. Special emphasis will be set on the upcoming
work (thesis writing) to successfully complete the studies of the current program.
After completion of the course, students should be able to differ between qualitative and
quantitative research as well as have the ability to work with secondary data.
The progress of the development of the development of scientific papers as well as the
formal guidelines of a thesis will be explained to provide students with the necessary
knowledge of how to write their papers/thesis during their studies and for their academic
career.
Prerequisites / Level
None
Course Description
―Scientific work‖ – what is meant by?
FHR-5-0008_Vers.03_Rev.00_2012 180