EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

Teaching Methods
Students will be encouraged by a communicative and interactive approach to express
themselves concerning the treated subjects. Therefore videos, tapes and authentic texts
and situations will be used. With regard to tasks as vehicles for planning, carrying out
and reporting on language learning and teaching, the didactic elements are: e.g.
simulations, role-play, classroom interaction, presentations, etc.
Evaluation
Assignments, written and oral examinations, presentation
International Business and Strategic Change (PT)
Semester Hours per week Subject code ECTS
Fall 2 IBSC 3
Learning Outcomes / Course Objectives
Upon completion of the course students will be able to:
� know, understand and apply the main tools of strategic management
� recognise and interpret the interaction of departments, business units and
organisations
� evaluate the possibilities of process and corporate management as well as the
implementation of change
Prerequisites / Level
Strategic Management and Planning, Strategic Controlling and Reporting, Corporate
Governance and International Conduct
Course Description
The global business environment is changing dramatically. Any business operation, whether
global or local, large or small, is now impacted by developments in the international arena.
This course is designed to develop skills and awareness for competing effectively in the
dynamic new global business arena. The focus is on changes taking place in the global
environment. The course provides both a general overview of the international dimensions
of management, and a foundation for further, specialized studies in the field. Special topics
include the new opportunities and challenges facing small businesses in the global
economy, and the emerging role of China and India.
The course covers a variety of topic areas related to the contemporary global business
environment, including:
� The Changing Demographics of International Business
� The Challenges of Globalization
� Country Differences in Political Economy and Culture
� The Foundations of Cross-Border Trade and Investment
� Current Developments in Trade and Investment Policies
� The International Financial Environment
� Entering Foreign Markets
� Strategies for Competing in the Global Marketplace
� Managing and Controlling Global Operations
� The New Challenge of Emerging Economies
Literature
Due to accelerated nature of this course, no textbook is required. Consequently, it is
particularly important that students attend all of the scheduled lectures. The course is
structured around the textbook: Charles W.L. Hill, Global Business Today, 5 th edition
(2008), a readable and timely text which covers both the theoretical concepts of
contemporary international business and practical applications through company
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