marketing - Department Wirtschafts- und Betriebswissenschaften

St
Primary activities Secondary activities
St Stärken rken & Schw Schwächen: Schw
chen: Beispiel III III
Critical Success Factors
(Activities of the value chain)
Weight
Performance compared to strongest competitor
(-2=much worse, 0=about the same, +2 = much better)
-2 -1 0 +1 +2
Weighted Score
Firm infrastructure 5 -5
Human Resource Development 10 0
Technology Development 20 40
Procurement 2,5 -2,5
Inbound Logisitcs 2,5 0
Operations 15 +15
Outbound Logistics 5 0
Marketing & Sales 30 +60
Service 5 5
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