marketing - Department Wirtschafts- und Betriebswissenschaften

Die Die „Vision" Vision" zwischen zwischen zwischen Realit Realität Realit t und Hybris I
� Henry Ford:
"I will build a motor car for the great multitude… It will be so low in
price that no man making a good salary will be unable to own one
and enjoy with his family the blessings of hours of pleasure in
God’s great open spaces"
� Cargill:
"To improve the standard of living around the world"
� Hewlett-Packard:
"To make technical contributions for the advancement and
welfare of humanity"
� McKinsey:
"To help leading corporations and governments to be more
successful"
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