marketing - Department Wirtschafts- und Betriebswissenschaften

Sensitivit Sensitivitäts
Sensitivit Sensitivit ts ts-Analyse: ts Analyse: Beispiel
Assuming the following changes Effect on profit Strategic Consequences
1%-point lower market share -200 000
1%-point higher market growth
1% more price increase
5% higher plant utilisation
3 month delay in product launch A
+30 000
1% higher raw material cost -25 000
Safeguard position!!
Do not rely on growth
+20 000 Check price elasticity
+100 000 Go for unbranded
products!?
-80 000 Review project plan
Prepare value analysis
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