marketing - Department Wirtschafts- und Betriebswissenschaften

„BSC BSC BSC“: BSC : Beispiel Beispiel Beispiel mit mit 5 5 Perspektiven
Perspektiven
Perspective Perspective
Perspective
Financial
Financial
Customers
Customers
Innovations
Innovations
Quality
Quality
Employees
Employees
Purpose
Purpose
Securing liquidity;
optimising cash flow
Growth above market
rate; geographic
expansion
Excellent project
management;
innovative image
Optimising service
processes
Identification;
Customer orientation
Measurement
Measurement
Cash flow
Growth per segment;
T/O per new region
Project success rate;
innovation rate
Customer satisfaction
index; service level
Employee satisfaction
index; customer visits
per employee
>15%
>15%
Profit Profit growth growth >10%
>10%
T/O T/O growth growth >20%
>20%
>90%
>90%
>25%
>25%
Targets
Targets
10% 10% above above average
average
>99% >99% of of promises
promises
>85%
>85%
2 2 days days per per employee
employee
per per year
year
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