Chapter 2 - P rogramme 1 - Department of Defence

| Chapter 2 - Programme 1: Administration |
Annual Report FY 2007 - 2008
| Department of Defence |
Table 2.29 Outputs of Corporate Communication for FY 2007/08 (continued)
Output Performance Measure Targets Actual Achievement
Strategic direction in respect
of corporate communication
to the DOD by providing
defence communication
advice, policy, strategy and
plans in accordance with
DOD policy and national
(GCIS) communication policy
Corporate communication
capability, products and
services
Relevance of corporate
communication policy
Quality and timeliness of
publication of DOD magazine
Credibility, relevance and
quality of DOD Internet
website
Level of service and credibility
of information provided to
media
Quality of corporate
communication products, in
alignment with Government
branding guidelines
Performance and Service Delivery Improvement
80
Development of a draft
Corporate Communication
Policy
A high-quality monthly DOD
magazine for internal and
external stakeholders
Fully functional DOD
Internet website
Full 24-hour media
information service with high
degree of credibility
Corporate communication
products (promotional
material, shows and
exhibitions, etc) as required
The detail of performance and service delivery improvement is reflected in Table 2.30 below.
Table 2.30 Performance and Service Delivery Improvement
Activities
Access to DOD
information
Planned Management
Intervention
Improve the DOD
website
Partially achieved. The process
of updating the Corporate
Communication Policy has
gained momentum with the
establishment of a dedicated
corporate communication task
team to finalise the policy.
Fully achieved. A magazine
of high quality was produced
and distributed to all the
stakeholders according to plan.
A monthly editorial board
meeting is held to ensure the
achievement of high editorial
standards.
Fully achieved. DCC
Internet website conforms
to all Government guidelines
and prescripts. A content
management forum is in
place to ensure credibility of
information.
Fully achieved. The DOD
image in the media is
favourable due to a sound
relationship between the
media liaison office and
its internal and external
stakeholders.
Fully achieved. DCC adheres
to GCIS guidelines to
ensure alignment in respect
of branding and marketing
products.
Anticipated Benefit Status Actual Achievement
Improved access to
DOD information on the
Internet
Ongoing i. DOD careers
website: The careers
website was established
(in collaboration with
DPACQ) during the past
quarter. This resulted in
a reduction of telephone
enquiries to the DCC Info
Centre. Enquiries relating
to careers dropped by
approximately 80%.