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Iv - University of Salford Institutional Repository

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(3) RECEPTORS<br />

The author <strong>of</strong> a text must necessarily have a message to<br />

communicate. Once the message is triggered, it does not remain<br />

static. It travels to its intended destination, ie. its immediate<br />

audience or readership, through sound waves or across the printed<br />

page. From its conceptulization down to its actualization, the<br />

message is always on the move. It must have long been lurking in<br />

the sub-conscious mind <strong>of</strong> the author until it was consciously<br />

captured in a moment <strong>of</strong> intense creativity. Once captured, it soon<br />

assumes a physical (written) or non-physical (oral) shape. In<br />

either case, the message is picked up by its intended, immediate<br />

recipients. That is how communication occurs. No communication<br />

occurs without a message, a code, and receptors.<br />

Misinterpretations and, consequently, miscommunications do<br />

<strong>of</strong>ten occur; the reason being attributable to differences <strong>of</strong> age,<br />

gender, status and, above all, the cultural and educational<br />

backgrounds <strong>of</strong> the receptors. Differences <strong>of</strong> age entail<br />

differences <strong>of</strong> interest and experiential knowledge. The scope <strong>of</strong><br />

interest and the amount <strong>of</strong> experience accumulated through active<br />

interaction on the socio-cultural level lead to the evolvement and<br />

promotion <strong>of</strong> a peculiar insight which facilitates the reception,<br />

interpretation, and comprehension <strong>of</strong> the emitted message. The age<br />

<strong>of</strong> the receptor indicates the extent to which he had been exposed<br />

to the receptor language and culture. It also indicates the volume<br />

<strong>of</strong> the cultural-linguistic inventory which the receptor had been<br />

39

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