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strives to make the TL reader react to the TL text in much the same way
as the SL reader reacts to the SL text.
While grammatical translation is characteristically static,
cultural translation is unmistakably dynamic. To achieve cultural
dynamism, translators look on 'meaning' as an ethnographic cultural
issue. Students are constantly reminded of the cultural basic norms
and conventions of the SL so that they can, with reasonable adequacy,
search for corresponding cultural equivalents in the TL, which is
their native language. A dynamic-equivalence translation, on the
other hand, does not rest on ethnographic comparison between SL and TL
texts; rather it strives to achieve a more or less identical response
on the part of both SL and TL recipients. This method has been adopted
in Bible translating where focus is attached to creating the desired
response rather than sticking to verbal accuracy or structural
precision. This certainly lays a heavier burden on the translator who
must exploit as many strategies as he could avail of to achieve
objective equivalence in his translation.
What makes intercommunication possible among people belonging to
different speech communities is the fact that they share in the common
cultural norms and elements, namely, material, social, religious,
linguistic and aesthetic. Even though specific modes of behaviour
differ considerably within a given speech community and, subsequently,
from one speech community to another, the range of human experience is
sufficiently similar as to provide a basis for mutual understanding.
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