October 2010<str<strong>on</strong>g>The</str<strong>on</strong>g> <str<strong>on</strong>g>Logistics</str<strong>on</strong>g> <str<strong>on</strong>g>Sector</str<strong>on</strong>g><strong>on</strong> <strong>the</strong> Sou<strong>the</strong>rn <strong>Shores</strong> <strong>of</strong> <strong>the</strong> <strong>Western</strong> Mediterraneano<strong>the</strong>r than <strong>the</strong> Ministry <strong>of</strong> Transport and have not yet been properly applied to this sector. Inshort, <strong>the</strong>y are initiatives stemming from and managed by government departments.<str<strong>on</strong>g>The</str<strong>on</strong>g> analysis <strong>of</strong> <strong>the</strong> logistics sector carried out for this study also showed that, besides <strong>the</strong>great vitality <strong>of</strong> <strong>the</strong> private companies, <strong>the</strong>re is a str<strong>on</strong>g culture <strong>of</strong> individualism and littleinclinati<strong>on</strong> to form partnerships or group toge<strong>the</strong>r into pr<strong>of</strong>essi<strong>on</strong>al associati<strong>on</strong>s. <str<strong>on</strong>g>The</str<strong>on</strong>g> lack <strong>of</strong>cooperati<strong>on</strong> between operating companies coincides with <strong>the</strong> lack <strong>of</strong> relati<strong>on</strong>s betweenoperators and government departments.In this c<strong>on</strong>text, <strong>the</strong>re are three characteristics <strong>of</strong> <strong>the</strong> cluster approach which speak in favour<strong>of</strong> it being applied with <strong>the</strong> aim <strong>of</strong> improving modernizing processes in <strong>the</strong> Maghreb:• <str<strong>on</strong>g>The</str<strong>on</strong>g> cluster c<strong>on</strong>cept itself reaches bey<strong>on</strong>d logistics and transport operators to involveo<strong>the</strong>r sectors whose c<strong>on</strong>tributi<strong>on</strong> is necessary to improve <strong>the</strong> operati<strong>on</strong> <strong>of</strong> <strong>the</strong> logisticssystem as a whole.• Cluster methodology gives priority to companies and is an essential additi<strong>on</strong> to relati<strong>on</strong>sand negotiati<strong>on</strong>s between <strong>the</strong> government and <strong>the</strong> private sector, where <strong>the</strong> prime role <strong>of</strong>government departments is indisputable.• <str<strong>on</strong>g>The</str<strong>on</strong>g> cluster c<strong>on</strong>cept, in its most recent understanding and practical applicati<strong>on</strong>s, is also aformula which makes it possible to facilitate collaborati<strong>on</strong> with government departments,even if <strong>the</strong> <strong>the</strong>se departments do not play a dominant role, and to c<strong>on</strong>tribute to <strong>the</strong>implementati<strong>on</strong> <strong>of</strong> sectoral plans.Clusters and <strong>the</strong> Competitiveness <strong>of</strong> <str<strong>on</strong>g>Sector</str<strong>on</strong>g>s or Groups <strong>of</strong> Companies<str<strong>on</strong>g>The</str<strong>on</strong>g> cluster c<strong>on</strong>cept, which stems from Michael Porter's <strong>the</strong>ories <strong>of</strong> competitiveness, is based<strong>on</strong> <strong>the</strong> idea that development is encouraged by grouping competing companies toge<strong>the</strong>r tocreate a critical mass, which makes it easier for <strong>the</strong>m to access resources, share knowledgeand undertake measures aimed at improving <strong>the</strong>ir positi<strong>on</strong> in <strong>the</strong> sector and promotinginnovati<strong>on</strong>. It is also a questi<strong>on</strong> <strong>of</strong> making up for limitati<strong>on</strong>s such as inadequate negotiatingpower with o<strong>the</strong>r companies, limited access to finance, problems integrating technologiesand shortfalls in vocati<strong>on</strong>al and business qualificati<strong>on</strong>s. <str<strong>on</strong>g>The</str<strong>on</strong>g> cluster c<strong>on</strong>cept is based <strong>on</strong> anincrease in competitive capacity and cannot be used as a protecti<strong>on</strong>ist sectoral policy.Clusters aim at improving <strong>the</strong> efficiency and pr<strong>of</strong>itability <strong>of</strong> business activities, achievingcompetitive advantages such as increased productivity, greater innovati<strong>on</strong> and a broaderrange <strong>of</strong> activities, as well as creating new companies. <str<strong>on</strong>g>The</str<strong>on</strong>g>se are desirable objectives for <strong>the</strong>five countries studied.Experience shows that <strong>the</strong> key to <strong>the</strong> success <strong>of</strong> a cluster lies in achieving a sufficient criticalmass <strong>of</strong> companies from within <strong>the</strong> sector who are interested in <strong>the</strong> initiative, as well ashaving <strong>the</strong> benefit <strong>of</strong> collaborati<strong>on</strong> with o<strong>the</strong>r support sectors (government departments,universities, technological centres, etc.).In practice, three types <strong>of</strong> clusters combine criteria <strong>of</strong> similarity and interdependence:• Regi<strong>on</strong>al clusters are based <strong>on</strong> geographical proximity and c<strong>on</strong>centrati<strong>on</strong>. This type <strong>of</strong>cluster is relevant to ports and logistics z<strong>on</strong>es.• <str<strong>on</strong>g>Sector</str<strong>on</strong>g>al clusters: <strong>the</strong> fundamental factor here lies in sharing <strong>the</strong> same problems,approach and language. This is <strong>the</strong> case for road transport, forwarding agents andlogistics operators.192 CETMO
<str<strong>on</strong>g>The</str<strong>on</strong>g> <str<strong>on</strong>g>Logistics</str<strong>on</strong>g> <str<strong>on</strong>g>Sector</str<strong>on</strong>g><strong>on</strong> <strong>the</strong> Sou<strong>the</strong>rn <strong>Shores</strong> <strong>of</strong> <strong>the</strong> <strong>Western</strong> Mediterranean October 2010• Value-chain clusters: collaborati<strong>on</strong> is necessary to achieve a result. This type <strong>of</strong> clusterapplies to import and export chains.In <strong>the</strong> case <strong>of</strong> <strong>the</strong> Maghreb, <strong>the</strong> cluster approach presents a fundamental advantage: it givespriority to companies and makes it possible for <strong>the</strong>m to apply modernizing plans in adecentralized manner, thus increasing <strong>the</strong>ir impact. Experience shows that relati<strong>on</strong>s andinteracti<strong>on</strong> with o<strong>the</strong>r clusters amplifies <strong>the</strong>se results.Experience Applying <strong>the</strong> Cluster Approach<str<strong>on</strong>g>The</str<strong>on</strong>g> cluster approach is a mature c<strong>on</strong>cept which is widely used in <strong>the</strong> industrial sector andhas been transposed to <strong>the</strong> services sector. It is more and more being widely used inEurope: <strong>the</strong> European Cluster Observatory 13 calculates that 38% <strong>of</strong> European workers areemployed by companies bel<strong>on</strong>ging to a cluster. <str<strong>on</strong>g>The</str<strong>on</strong>g> Observatory has also identified morethan 2,000 regi<strong>on</strong>al clusters in <strong>the</strong> 258 regi<strong>on</strong>s analysed. <str<strong>on</strong>g>The</str<strong>on</strong>g> methodology is relevant to allc<strong>on</strong>tinents in developed and developing countries.In <strong>the</strong> Mediterranean c<strong>on</strong>text, <strong>the</strong> approach is being applied in <strong>the</strong> logistics sector in Italy,France and Spain (for more details, see <strong>the</strong> European Cluster Observatory website). <str<strong>on</strong>g>The</str<strong>on</strong>g>cluster approach is also applied to <strong>the</strong> logistics sector in South American countries such asChile, Uruguay and Peru, and in Asian countries.It should be emphasized that <strong>the</strong> methodology is not <strong>on</strong>ly used to promote innovati<strong>on</strong> in <strong>the</strong>most technological or advanced sense, but to promote <strong>the</strong> improvement <strong>of</strong> z<strong>on</strong>es or sectorswhich are lagging behind and where development requires a particular boost.On <strong>the</strong> basis <strong>of</strong> its experience, <strong>the</strong> European Commissi<strong>on</strong> has identified some problemsaffecting cluster policy in <strong>the</strong> European Uni<strong>on</strong> which should be kept in mind in <strong>the</strong> c<strong>on</strong>text <strong>of</strong>future acti<strong>on</strong>. <str<strong>on</strong>g>The</str<strong>on</strong>g> most important points relative to <strong>the</strong> objectives <strong>of</strong> this study are as follows:• In certain European countries, cluster policies are being created in <strong>the</strong> wake <strong>of</strong> policies<strong>on</strong> SMEs, thus leading to a scarcity <strong>of</strong> large companies in some clusters. <str<strong>on</strong>g>The</str<strong>on</strong>g> absence <strong>of</strong>large companies limits <strong>the</strong> ec<strong>on</strong>omic impact <strong>of</strong> such clusters. Clusters should includedifferent types <strong>of</strong> companies, regardless <strong>of</strong> <strong>the</strong>ir size, if <strong>the</strong>y are to develop <strong>the</strong>ir fullpotential.• In many cluster initiatives, <strong>the</strong> role played by <strong>the</strong> government goes no fur<strong>the</strong>r thansupplying financial resources. Although such funding is essential, it is not enough.Governments also need to help clusters cross <strong>the</strong> competitive barriers <strong>the</strong>y face andprovide <strong>the</strong> necessary support with regard to innovati<strong>on</strong>.• <str<strong>on</strong>g>The</str<strong>on</strong>g>re is a predispositi<strong>on</strong> toward creating and supporting technological clusters at <strong>the</strong>expense <strong>of</strong> service clusters. Cluster policies generally provide less support for serviceclusters in c<strong>on</strong>structi<strong>on</strong>, transport, logistics, financial services, leisure and tourism, eventhough <strong>the</strong>y are necessary to ensure balanced development in European regi<strong>on</strong>s.From an operati<strong>on</strong>al viewpoint, cluster creati<strong>on</strong> implies a process in which it is crucial toidentify a driving force, a group <strong>of</strong> companies and a leader or leaders to steer <strong>the</strong> process.This is relatively easy in industry, but more difficult in <strong>the</strong> case <strong>of</strong> <strong>the</strong> logistics sector.Next, it is necessary to define <strong>the</strong> objectives and strategy <strong>of</strong> <strong>the</strong> clusters, and to choose a set<strong>of</strong> projects to be implemented. One <strong>of</strong> <strong>the</strong> factors <strong>the</strong> strategic plan should take into account13 Numerous resources <strong>on</strong> methodology and experience are available <strong>on</strong> its website www.clusterobservatory.eu.CETMO 193
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