Industrija 2/2011 - Ekonomski institut

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Originalni naučni članak UDK 338.48:797(497.113) Andrea Katić Bela Muhi ** Jasmina Stanković ** Jelena Kovaĉević ** Nautiĉki turizam kao faktor konkurentnosti turizma Vojvodine Rezime: Nautiĉki turizam ima visok trend rasta, a najveći porast oĉekuje se upravo u našem delu Evrope. Prognoza je i da će do 2020. godine nautiĉki turizam biti jedan od vodećih oblika u industriji turizma širom sveta. Zbog velikih potencijala za razvoj ovog vida turizma u regionu, u izrazito perspektivne projekte spadaju oni koji imaju za cilj povećanje konkurentnosti nautiĉkih proizvoda: marina, usluga turistiĉkog ĉartera, kao i „reĉnih kruzera“. Izgradnja nautiĉke infrastrukture (pristaništa, marina, turistiĉkih atrakcija posebno na Dunavu, a u manjoj meri i na Tisi i Savi) treba da doprinese većoj posećenosti Vojvodine i da ojaĉa njeno povezivanje, kao regije, sa dunavskim reĉnim turama ali i doprinese turistiĉkoj ponudi i ekonomskom razvoju šireg okruţenja. Sa Dunavom, koji u Vojvodini dobija punu snagu, kao i pritokama Savom, Tisom, Tamišem i Nerom, kanalima, gastronomijom i preko 700 manifestacija godišnje, kulturološkim, sociološkim obeleţjima, Vojvodina moţe kreirati mnoge turistiĉke proizvode i stvoriti veću vrednost za buduće posetioce. Kljuĉne reĉi: nautiĉki turizam, Dunav, Vojvodina, konkurentnost Summary: Nautical tourism has a high growth trend, and the greatest increase is expected to be in Balkan area of Europe. Forecasts predict that, until 2020, cruise business will be a leader in the global tourism industry. Large development potential of nautical tourism in this region, considers extremely perspective projects which involve increase of competitiveness of the following nautical products: marines, tourist charter services, and river cruising. Construction of nautical infrastructure (ports, marines, tourist attractions on the Danube) should contribute to a greater tourist visit to Vojvodina, and as well to strengthen its connection with the Danube region, tours and tourist offer and contribute to the economic development of the wider environment with the facilities of nautical tourism. Vojvodina can create many tourism products and create greater value for future visitors and tourists. This is based on the fact that the Danube gets the full river force in this region so with tributaries such as Sava, Tisa, Tamis and Nera, channels, gastronomy and more than 700 events annually, cultural, sociological characteristics etc. represents a good tourist attraction. Keywords: nautical tourism, Danube, Vojvodina, competitiveness Rad je primljen 01.februara 2010. godine i na zahtev recezenata je bio tri puta na reviziji kod autora Univerzitet Educons, Fakultet poslovne ekonomije, muhi.bela@gmail.com 237
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industrija časopis Ekonomskog inst
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UDK - 33 INDUSTRIJA YU ISSN 0350-03
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UDK - 33 INDUSTRIJA YU ISSN 0350-03
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