Industrija 2/2011 - Ekonomski institut

M . R a n k o v i ć , V. Va s k o v i ć Q u a n t i t a t i v e W e b s i t e A n a l y s i s : C a s e S t u d y o f . . .
It is worthwhile mentioning that there are several limitations to this analysis.
First, all data used in the research are collected on the basis of a limited number
of accesses to each site in a specific time, despite the fact that the Web is a
highly dynamic and changeable media. Similar studies in different periods of
time may yield different results. Such evaluation will in time also shed some light
on the fact whether there is a divergence or convergence of web activities. The
second problem was the subjective nature of the factors' evaluation, which,
although based on the results from the previous studies, introduces subjectivity
into this analysis. Still, after the identification of the critical categories and factors
within the WAI, the next phase would be testing these tools in different countries,
and measuring the relation between the value index and the success of online
banking. The evaluators may use this instrument with ease, without any specific
training or knowledge, and, apart from this, the evaluation time is shorter than in
other evaluation models. As further information on web design and usability
become available, the evaluation index presented in this paper may be perfected
into an empirically verified design tool.
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