Industrija 2/2011 - Ekonomski institut

I n d u s t r i j a 2 / 2 0 1 1 .
conducted by one of researchers (see /13/, pages 151-167). The collected data
indicate that the website's success depends on the access speed, navigation,
contents, interactivity, and feedback for the user.
The improvement of sites is the major objective of Web analysis research. In order to
make a Web site more effective, one of the pioneer authors in this area (see /8/)
proposes to match design characteristics, including e.g. media richness, promotional
activities and online sales with information intensity aspects of the firm. Although
being a conceptual piece of research, their framework represents one of the early
approaches to search for antecedents of Web design. By using (a) functional and
navigational issues, (b) content and style, and (c) contact.
The Website assessment methodologies are presented in the Table 2.
Table 2. Website Assessment Methodologies
Methodology focus
Website Dimensions
Content, Ease of Use, Promotion, Madefor-the-Medium,
Emotion
Usability of Web sites
Ten selected characteristics (e.g. proper
Constituents of Successful Sites use of fonts, number of images, proper
use of colors)
- Home Page,
- Overall Site Design and
Performance,
B2B Web Site Assessment Tool
- Text Content,
- Audio-Visual Elements
- Interaction and Involvement
- Accessibility,
- Speed,
Web Assessment Index (WAI)
- Navigability,
- Site Content
Web Evaluation Instrument from a
First-Time Buyer's
Variety of Web functions
Viewpoint
Development of a Benchmark for Functional/Navigational issues, Content
Web sites
Web site Quality Evaluation Method
(QEM)
Extended Web Assessment Method
(EWAM)
Matrix of Business Functions and
Customer Values
Functionality Grid for Web site
Evaluation
and Style, Contact Information
Usability, Functionality, Site Reliability,
Efficiency
Usefulness, Ease of Use, Trust
Information, Friendliness,
Responsiveness, Reliability
Information, Communication,
Downloading, Transaction
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