Industrija 2/2011 - Ekonomski institut

More documents

Recommendations

Info

Original Scientific Paper UDK 336.71:004.738.1(497.11) Marko Ranković Vojkan Vasković Quantitative Website Analysis: Case Study of the Serbian Banks Rezime: U kratkoj istoriji domaćeg Interneta. Banke su meĊu prvim organizacijama koje su obezbedile pristup Internetu i pokrenule web-sajtove. U meĊudvremenu, web-sajtovi su postali znaĉajni resurs za informisanje korisnika, a za banke znaĉajno mesto za reklamiranje proizvoda i uspostavljanje odnosa sa korisnicima. Naravno, svaka od banaka je pristupila kreiranu web-sajta veoma paţljivo, jer svako razume potencijal ovog medija, i uloţili su maximalne napore da dizajniraju web-sajt na najbolji mogući naĉin. PoreĊenje web-sajtova je teţak posao, ukoliko ne postoji standardizovana i jasno definisana metodologija evaluacije. U ovom radu primenjena je WAI (Web Assessment Index) metodologija, sa ciljem poreĊenja i evaluacije sajtova. Cilj rada nije da se otkrije koji je sajt bolji, već da se uoĉe greške i da se poveća efikasnost operacije koje se sprovode posredstvom Interneta. Ovaj rad takoĊe prikazuje matematiĉki model WAI Indexa. Kljuĉne reĉi: kvantitativna evaluacija, web-sajtovi banaka, WAI index Abstract: In the short history of the domestic Internet, banks were among the first business organizations to access the Internet and launch their websites. In the meantime, websites became significant places for the hosts of customers to be informed, and for the banks to advertise their products and establish a business relation with the customers. Naturally, each bank approached the creation of its website very carefully, because everybody understood the potential and invested maximum efforts to design their websites in the best possible way. Comparing websites is a tedious job unless one has a standardized and clearly defined methodology of evaluation. In this paper we have applied the WAI (Web Assessment Index) methodology in order to make a website comparison. The idea is not to find out which site is better rather than the other, but to identify the mistakes made with a view to correcting them, thus improving the operations conducted through the Internet. Within this paper mathematical model for applied WAI Index has been presented. Key words: Quantitative evaluation, banks‟ websites, WAI Index Received July 9 2010; received in revised form July 12 2010; accepted January 17 <strong>2011</strong> Euronet Worldwide, Little Rock, AR, USA – Belgrade Office, mrankovic@eeft.com Belgrade Business School 29
Page 1 and 2: industrija časopis Ekonomskog inst
Page 3 and 4: UDK - 33 INDUSTRIJA YU ISSN 0350-03
Page 5 and 6: UDK - 33 INDUSTRIJA YU ISSN 0350-03
Page 7 and 8: Original Scientific Paper UDK 336.
Page 9 and 10: I n d u s t r i j a 2 / 2 0 1 1 . M
Page 11 and 12: I n d u s t r i j a 2 / 2 0 1 1 . p
Page 13 and 14: I n d u s t r i j a 2 / 2 0 1 1 . m
Page 15 and 16: I n d u s t r i j a 2 / 2 0 1 1 . F
Page 17 and 18: I n d u s t r i j a 2 / 2 0 1 1 . A
Page 19: I n d u s t r i j a 2 / 2 0 1 1 . 2
Page 22 and 23: I . S t e f a n o v i ć , L j . R
Page 36 and 37: M . R a n k o v i ć , V. Va s k o
Page 57 and 58: Originalni naučni članak UDK 336
Page 59 and 60: I n d u s t r i j a 2 / 2 0 1 1 . i
Page 61 and 62: I n d u s t r i j a 2 / 2 0 1 1 . u
Page 63 and 64: I n d u s t r i j a 2 / 2 0 1 1 . o
Page 65 and 66: I n d u s t r i j a 2 / 2 0 1 1 . t
Page 67 and 68: I n d u s t r i j a 2 / 2 0 1 1 . r
Page 69 and 70: I n d u s t r i j a 2 / 2 0 1 1 . R
Page 73 and 74: I n d u s t r i j a 2 / 2 0 1 1 . n
Page 75 and 76: Originalni naučni članak UDK 711
Page 77 and 78: I n d u s t r i j a 2 / 2 0 1 1 . N
Page 79 and 80: I n d u s t r i j a 2 / 2 0 1 1 . Z
Page 83 and 84: I n d u s t r i j a 2 / 2 0 1 1 . 5
Page 85 and 86:
I n d u s t r i j a 2 / 2 0 1 1 . I
Page 87 and 88:
I n d u s t r i j a 2 / 2 0 1 1 . 5
Page 89 and 90:
I n d u s t r i j a 2 / 2 0 1 1 . T
Page 91 and 92:
I n d u s t r i j a 2 / 2 0 1 1 . p
Page 93 and 94:
I n d u s t r i j a 2 / 2 0 1 1 . N
Page 95 and 96:
I n d u s t r i j a 2 / 2 0 1 1 . p
Page 97 and 98:
I n d u s t r i j a 2 / 2 0 1 1 . O
Page 99 and 100:
Originalni naučni članak UDK 001
Page 101 and 102:
I n d u s t r i j a 2 / 2 0 1 1 . /
Page 103 and 104:
I n d u s t r i j a 2 / 2 0 1 1 . v
Page 105 and 106:
I n d u s t r i j a 2 / 2 0 1 1 . p
Page 107 and 108:
I n d u s t r i j a 2 / 2 0 1 1 . 3
Page 109 and 110:
I n d u s t r i j a 2 / 2 0 1 1 . -
Page 111 and 112:
I n d u s t r i j a 2 / 2 0 1 1 . 3
Page 113 and 114:
I n d u s t r i j a 2 / 2 0 1 1 . 1
Page 115 and 116:
I n d u s t r i j a 2 / 2 0 1 1 . R
Page 117 and 118:
I n d u s t r i j a 2 / 2 0 1 1 . i
Page 119 and 120:
I n d u s t r i j a 2 / 2 0 1 1 . K
Page 121 and 122:
I n d u s t r i j a 2 / 2 0 1 1 . P
Page 123 and 124:
I n d u s t r i j a 2 / 2 0 1 1 . 2
Page 125 and 126:
Page 127 and 128:
I n d u s t r i j a 2 / 2 0 1 1 . P
Page 129 and 130:
I n d u s t r i j a 2 / 2 0 1 1 . P
Page 131 and 132:
I n d u s t r i j a 2 / 2 0 1 1 . D
Page 133 and 134:
I n d u s t r i j a 2 / 2 0 1 1 . m
Page 135 and 136:
I n d u s t r i j a 2 / 2 0 1 1 . U
Page 137 and 138:
I n d u s t r i j a 2 / 2 0 1 1 . -
Page 139 and 140:
I n d u s t r i j a 2 / 2 0 1 1 . 1
Page 141 and 142:
I n d u s t r i j a 2 / 2 0 1 1 . L
Page 143 and 144:
Page 145 and 146:
I n d u s t r i j a 2 / 2 0 1 1 . T
Page 147 and 148:
Sektor Dinari 2007. Devize Ukupno D
Page 149 and 150:
I n d u s t r i j a 2 / 2 0 1 1 . K
Page 151 and 152:
I n d u s t r i j a 2 / 2 0 1 1 . T
Page 153 and 154:
I n d u s t r i j a 2 / 2 0 1 1 . p
Page 155 and 156:
I n d u s t r i j a 2 / 2 0 1 1 . S
Page 157 and 158:
Page 159 and 160:
I n d u s t r i j a 2 / 2 0 1 1 . s
Page 161 and 162:
I n d u s t r i j a 2 / 2 0 1 1 . n
Page 163 and 164:
I n d u s t r i j a 2 / 2 0 1 1 . P
Page 165 and 166:
I n d u s t r i j a 2 / 2 0 1 1 . P
Page 167 and 168:
I n d u s t r i j a 2 / 2 0 1 1 . o
Page 169 and 170:
I n d u s t r i j a 2 / 2 0 1 1 . K
Page 171 and 172:
I n d u s t r i j a 2 / 2 0 1 1 . P
Page 173 and 174:
I n d u s t r i j a 2 / 2 0 1 1 . L
Page 175 and 176:
Page 177 and 178:
I n d u s t r i j a 2 / 2 0 1 1 . s
Page 179 and 180:
I n d u s t r i j a 2 / 2 0 1 1 . T
Page 181 and 182:
I n d u s t r i j a 2 / 2 0 1 1 . T
Page 183 and 184:
I n d u s t r i j a 2 / 2 0 1 1 . P
Page 185 and 186:
I n d u s t r i j a 2 / 2 0 1 1 . k
Page 187 and 188:
I n d u s t r i j a 2 / 2 0 1 1 . D
Page 189 and 190:
I n d u s t r i j a 2 / 2 0 1 1 . 1
Page 191 and 192:
Page 193 and 194:
I n d u s t r i j a 2 / 2 0 1 1 . p
Page 195 and 196:
I n d u s t r i j a 2 / 2 0 1 1 . P
Page 197 and 198:
I n d u s t r i j a 2 / 2 0 1 1 . m
Page 199 and 200:
I n d u s t r i j a 2 / 2 0 1 1 . 2
Page 201 and 202:
I n d u s t r i j a 2 / 2 0 1 1 . v
Page 203 and 204:
I n d u s t r i j a 2 / 2 0 1 1 . (
Page 205 and 206:
I n d u s t r i j a 2 / 2 0 1 1 . 5
Page 207 and 208:
I n d u s t r i j a 2 / 2 0 1 1 . 8
Page 209 and 210:
Page 211 and 212:
I n d u s t r i j a 2 / 2 0 1 1 . P
Page 213 and 214:
I n d u s t r i j a 2 / 2 0 1 1 . n
Page 215 and 216:
I n d u s t r i j a 2 / 2 0 1 1 . S
Page 217 and 218:
I n d u s t r i j a 2 / 2 0 1 1 . s
Page 219 and 220:
I n d u s t r i j a 2 / 2 0 1 1 . 4
Page 221 and 222:
I n d u s t r i j a 2 / 2 0 1 1 . T
Page 223 and 224:
I n d u s t r i j a 2 / 2 0 1 1 . 1
Page 225 and 226:
I n d u s t r i j a 2 / 2 0 1 1 . D
Page 227 and 228:
I n d u s t r i j a 2 / 2 0 1 1 . s
Page 229 and 230:
Page 231 and 232:
I n d u s t r i j a 2 / 2 0 1 1 . 2
Page 233 and 234:
I n d u s t r i j a 2 / 2 0 1 1 . O
Page 235 and 236:
I n d u s t r i j a 2 / 2 0 1 1 . T
Page 237 and 238:
I n d u s t r i j a 2 / 2 0 1 1 . d
Page 239 and 240:
I n d u s t r i j a 2 / 2 0 1 1 . 3
Page 241 and 242:
I n d u s t r i j a 2 / 2 0 1 1 . L
Page 243 and 244:
Page 245 and 246:
I n d u s t r i j a 2 / 2 0 1 1 . -
Page 247 and 248:
I n d u s t r i j a 2 / 2 0 1 1 . P
Page 249 and 250:
I n d u s t r i j a 2 / 2 0 1 1 . z
Page 251 and 252:
I n d u s t r i j a 2 / 2 0 1 1 . T
Page 253 and 254:
I n d u s t r i j a 2 / 2 0 1 1 . m
Page 255 and 256:
I n d u s t r i j a 2 / 2 0 1 1 . 8
Page 257 and 258:
I n d u s t r i j a 2 / 2 0 1 1 . i
Page 259 and 260:
I n d u s t r i j a 2 / 2 0 1 1 . s
Page 261 and 262:
I n d u s t r i j a 2 / 2 0 1 1 .
Page 263 and 264:
I n d u s t r i j a 2 / 2 0 1 1 . r
Page 265 and 266:
I n d u s t r i j a 2 / 2 0 1 1 . s
Page 267 and 268:
I n d u s t r i j a 2 / 2 0 1 1 . L
Page 269 and 270:
Page 271 and 272:
I n d u s t r i j a 2 / 2 0 1 1 . U
Page 273 and 274:
I n d u s t r i j a 2 / 2 0 1 1 . O
Page 275 and 276:
I n d u s t r i j a 2 / 2 0 1 1 . K
Page 277 and 278:
I n d u s t r i j a 2 / 2 0 1 1 . K
Page 279 and 280:
I n d u s t r i j a 2 / 2 0 1 1 . K
Page 281 and 282:
I n d u s t r i j a 2 / 2 0 1 1 . 1
Page 283 and 284:
I n d u s t r i j a 2 / 2 0 1 1 . Q
Page 285 and 286:
I n d u s t r i j a 2 / 2 0 1 1 . C
Page 287 and 288:
I n d u s t r i j a 2 / 2 0 1 1 . i
Page 289 and 290:
283
Page 291 and 292:
I n d u s t r i j a 2 / 2 0 1 1 . 1
Page 293 and 294:
I n d u s t r i j a 2 / 2 0 1 1 . T
Page 295 and 296:
I n d u s t r i j a 2 / 2 0 1 1 . w
Page 297 and 298:
I n d u s t r i j a 2 / 2 0 1 1 . s
Page 299 and 300:
I n d u s t r i j a 2 / 2 0 1 1 . w
Page 301 and 302:
I n d u s t r i j a 2 / 2 0 1 1 . R
Page 303 and 304:
297
Page 305 and 306:
I n d u s t r i j a 2 / 2 0 1 1 . 1
Page 307 and 308:
I n d u s t r i j a 2 / 2 0 1 1 . u
Page 309 and 310:
I n d u s t r i j a 2 / 2 0 1 1 . i
Page 311 and 312:
I n d u s t r i j a 2 / 2 0 1 1 . d
Page 313 and 314:
I n d u s t r i j a 2 / 2 0 1 1 . T
Page 315 and 316:
I n d u s t r i j a 2 / 2 0 1 1 . N
Page 317 and 318:
I n d u s t r i j a 2 / 2 0 1 1 . 1
Page 319 and 320:
I n d u s t r i j a 2 / 2 0 1 1 . 1
Page 321 and 322:
I n d u s t r i j a 2 / 2 0 1 1 . P
Page 323 and 324:
I n d u s t r i j a 2 / 2 0 1 1 . 3
Page 325 and 326:
I n d u s t r i j a 2 / 2 0 1 1 . A
Page 327 and 328:
321
Page 329 and 330:
I n d u s t r i j a 2 / 2 0 1 1 . m
Page 331 and 332:
I n d u s t r i j a 2 / 2 0 1 1 . p
Page 333 and 334:
I n d u s t r i j a 2 / 2 0 1 1 . -
Page 335 and 336:
I n d u s t r i j a 2 / 2 0 1 1 . O
Page 337 and 338:
I n d u s t r i j a 2 / 2 0 1 1 . S
Page 339 and 340:
I n d u s t r i j a 2 / 2 0 1 1 . S
Page 341 and 342:
I n d u s t r i j a 2 / 2 0 1 1 . r
Page 343 and 344:
I n d u s t r i j a 2 / 2 0 1 1 . m
Page 345 and 346:
I n d u s t r i j a 2 / 2 0 1 1 . k
Page 347 and 348:
I n d u s t r i j a 2 / 2 0 1 1 . d
Page 349 and 350:
I n d u s t r i j a 2 / 2 0 1 1 . d
Page 351 and 352:
I n d u s t r i j a 2 / 2 0 1 1 . p
Page 353 and 354:
I n d u s t r i j a 2 / 2 0 1 1 . K
Page 355 and 356:
I n d u s t r i j a 2 / 2 0 1 1 .
Page 357 and 358:
I n d u s t r i j a 2 / 2 0 1 1 . k
Page 359 and 360:
I n d u s t r i j a 2 / 2 0 1 1 . u
Page 361 and 362:
I n d u s t r i j a 2 / 2 0 1 1 . 2
Page 363 and 364:
I n d u s t r i j a 2 / 2 0 1 1 . p
Page 365 and 366:
359
Page 367 and 368:
361
Page 369:
Yearly subscription rate, € 100 O
show all

Industrija 2/2011 - Ekonomski institut

Create successful ePaper yourself

Delete template?

Save as template?