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HOW TO MANAGE EMPLOYEES’ INNOVATION POTENTIAL<br />

Maciej SZCZEPANKIEWICZ<br />

Poznan University of Technology,<br />

Poznan, Poland.<br />

Abstract<br />

IN INSURANCE COMPANIES<br />

The article presents the management methods used in the formation of employees' innovative potential. The<br />

paper presents the main findings regarding the theoretical and practical management of innovators in the<br />

enterprise. Based on research conducted on a group of managers of product departments in insurance<br />

companies (n = 120), the author has prepared a catalog of recommended management techniques. Article<br />

brings important information on how to define employees' innovation potential and manage teams of<br />

innovators.<br />

Keywords: innovation potential, management, insurance, techniques, employees.<br />

Introduction<br />

The article will show the issue of selection of methods for managing innovation potential<br />

(IP) of employees. The author is inspired by the fact that there is a need to better<br />

understand the methods of innovation potential management. Insurance companies have<br />

been selected as the research area, as it is important on the map of creating innovation –<br />

especially financial innovations. Financial innovations are still scarcely explored. Their better<br />

understanding can provide many benefits to the stakeholders of the financial market. In<br />

addition, in the article the author focuses on managing employees regardless of sex, which<br />

indicates a view that there exists no difference in the selection of management tools based<br />

on gender (statistically significant). In the further part of the article, the foundations of such<br />

inference will be presented.<br />

In order to obtain a correct interpretation by the reader related to the described results of a<br />

research, it is reasonable to indicate applied terminology. First of all, the concept of<br />

innovation potential will be shown and an understanding of workforce management will be<br />

clarified. In subsequent parts of the article, the author will present the method of the<br />

research and its results. The summary, which crowns the publication, contains the<br />

conducted discussion and the most important conclusions of the research.<br />

The problem of management of the innovation potential of employees is not often<br />

undertaken in such a form. While the problem of managing employees and innovation<br />

management is strongly represented, the juxtaposition of these themes is very original. In<br />

addition, in this study as a category associated with innovation, the innovation potential<br />

could be demonstrated. Such a juxtaposition of subjects enables to design a research and, in<br />

effect gain results, which may be useful in business.<br />

First of all it is worth indicating the concept of innovation potential. Before introducing the<br />

definition of innovation potential, it is worth outlining the terminology, which is related to<br />

105

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