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academic literature, there were also used different non-academic researches, published
by authoritative international tourism organizations.
Industry / employer’s research
Industry research revealed many interesting facts that are far away from the perception of
university about education. To be more precise, there interest is absolutely pragmatic and
ego-centric, unlike university who is more prone to idealism and bringing common good for
society. The attitude of private sector is very natural, since quality of their performance has
direct effect on their profits. Although, it is “business as usual” to take a risk, it don’t apply
to the qualification of stuff when recruiting a new personnel.
During private interviews, company representatives admitted that it is not within their
interest to get students at job, since it is lost investment of time and efforts for them. It is
safer to recruit experienced candidates or develop their existing human capital. To the
question - how do you seek for a new employee in case of vacant position, responses were
distributed as follows:
Responses were more in favor of practical experience, rather than academic education,
when asking employers about their preferences during recruiting or promoting a personnel
(Figure 1):
Figure 1. Privilage upon recruitment or promotion.
It is worth to admit, that tourism is a new specialization for Georgia. Therefore, there is
great lack of knowledge based tourism business in Georgia. Fast increase in tourism
product/services demand has resulted in quick raise of supply, which still has not catch up
the qualitative criterion. Another problem is a nature of Georgia entrepreneurs. There is
lack of development will from the side of companies, especially in case of SMEs, which are
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