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The study was conducted in November-December 2015, a group of 600 consumers aged 60
and older living in the province of Malopolska. Sampling was the nature of the quota and
can be summarized as follows (Table. 1).
Table 1. The population of survey respondents.
Village Town to 20 Town 20-200 Cracow
thou.
thou
W M W M W M W M Total
60-69 75 64 20 16 32 25 47 35 314
70-79 48 32 12 8 18 12 28 18 176
80 and
more 35 16 8 3 12 5 21 10 110
Total 270 67 104 159 600
Source: authors’ elaboration.
Majority, 59.3% of the respondents were women. The remaining 40.7% male.
Figure 1. Distribution of respondents by gender.
Source: authors’ elaboration.
More than half of respondents (52.3%) were aged 60-69 years. More rarely, because in
29.3% of cases, respondents had no less than 70 but not more thread 79 years. The smallest
percentage of total respondents was having at least 80 years - 18.3% of the sample.
Figure 2. Distribution of respondents by age group.
Source: authors’ elaboration.
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