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The Hofstede Centre. - URL: // http://geert-hofstede.com/countries.html. The Hofstede Centre Japan. - URL: // http://geert-hofstede.com/japan.html. The Hofstede Centre . - URL: // http://geert-hofstede.com/sweden.html. The Hofstede Centre United States. - URL: // http://geert-hofstede.com/united-states.html. Acknowledgment. I am grateful to Birutė Leškienė-Hussey, the English lecturer of the Faculty of Business Management of Vilniaus kolegija/University of Applied Sciences for translating the article. 317
INNOVATION, ECONOMIC GROWTH, AND INVESTMENT ENVIRONMENT Devi SHONIA Sokhumi State University, Tbilisi, Georgia. Abstract IN GEORGIA Georgia is in difficult process of developing. Countries economical innovative activity, brand management and process of image formation, should be discussed together, which determines the recovery and improvement of the investment environment. Innovative development of the economy in recent years, its achievements and participation of various citizens were reflected in international rankings which take a big influence on investment flows in the country. Georgia, as dependent on the investments, needs to provide more active and aggressive policy for attracting investments, as far as country’s internal capital market is still undeveloped and its economic growth is depended on external sources of funding – direct foreign investment. The gaps should be a serious problem for those who make investment policy of the country. Only to maintain the liberal economic course, regulations, taxes, reducing corruption and macro factors will not be enough to achieve the goal. Innovative development of economy and improvement of investment environment is available if country provides targeted policy: Understanding correctly changes which is in society and in the environment, determining real factors of country’s advantages and profitability, constant cooperation of government, business, education and art, inserting people in this process, affecting on society consciousness, creating and understanding those values which are near to peoples spiritual world. Research methodology. The methodology of the study is represented by the papers and works of the world's leading specialists and the experts of the specific problem, the researching materials by international and local scientific organizations, the analyses of the result of Georgia's economics innovative activity and its developing process study. Methods used and/or approach taken; casual research, analytical model, verbal model, graphical model. Results and implications: Representing of the marketing look about the necessity of the economics innovative activity and the country’s image branding development; the validation of the tight intercommunication of the economics innovative activity, the country’s image and the brand-management. Representing of the impact of the economics innovative activity and the country’s image on the Georgia’s investment environment as well as on the international commercial economic relations; The validation of the necessity of the marketing transformation from the point of Georgia’s investment attraction and country’s image development. Results and/or arguments summarized (The impact of Georgia’s economics innovative activity and the process of the branding of the country’s image of the last years on the investment environment). Keywords: innovative activity, country's Image, investment environment. Introduction Georgia is in difficult process of developing. Countries economical innovative activity, brand management and process of image formation, should be discussed together, which determines the recovery and improvement of the investment environment. Innovative development of the economy in recent years, its achievements and participation of various citizens were reflected in international rankings which take a big influence on investment flows in the country. Georgia, as dependent on the investments, needs to provide more active and aggressive policy for attracting investments, as far as country’s internal capital market is still undeveloped and its economic growth is depended on external sources of funding – direct foreign investment. The 318
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PROCEEDINGS OF The International Bu
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Proceedings of the International Bu
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Costs and Benefits of Marketing Com
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Sources of Competitive Advantage in
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INNOVATIVE THINKING AS A REQUIREMEN
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The participants of the conducted s
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thinking: nature, specific traits,
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4. The training programs aimed at t
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second reason lies in the specifics
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Conclusions To sum up, it should be
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the impact of the macro-environment
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Creativity Figure 2. The structure
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Boden (2004) distinguishes two broa
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consists of factors and trends oper
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Druzhinin, 1999 Gebert, 2002 Krause
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Table 4. Details of the respondents
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Figure 5. Distribution of expectati
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climate, which obstructs the expres
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Simonton, D. K. (2003). Scientific
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Unlocking and diffusing environment
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11. Aping: a copy cat is possible b
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finding tours, network sessions, id
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Conclusions Although this research
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THE INTERFACE BETWEEN THE STUDENTS
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135 (47.4 percent) students, the re
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and agreeableness. Most researchers
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individuals with strongly expressed
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of statistics were identified in th
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When analysing the data of the Crea
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Childishness 5.77 1.79 5.46 1.66 1.
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Generalizing the obtained results i
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openness to experience in students
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the third year students, as well as
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Wang, N., Jome, L. M., Haase, R. F.
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Csikszentmihalyi (1991) concurs and
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Pictures, imaging, perception and m
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participants had given their consen
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Kirkpatrick D. (1994) cited Rigg &
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the ability to transform the existi
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Almost 70 percent of the students i
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The respondents studying at the Fac
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with other faculties who are willin
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INNOVATIVE AND CREATIVE ICT SOLUTIO
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The author suggests that the proces
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activity (e.g. between two and thre
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characteristics of innovative ICT s
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Innovative and creative business so
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type of projector. Its type and cap
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Badzioska, E. (2016). The Concept o
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BUILDING RESILIENT ORGANIZATIONS AN
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Even though open innovation is most
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Most of the wood construction -rela
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MEE (Finnish Ministry of Employment
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the concept. Conceptual layer is co
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It is important to indicate the acc
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elationship can have the impact on
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THE USE OF TIME-DRIVEN ACTIVITY BAS
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The term of time consuming includes
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Table 1. The time equation of purch
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In the classical approach of accoun
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COSTS AND BENEFITS OF MARKETING COM
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Marketing experts A total of 13 mar
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No common rules, but facilitators D
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For radio spots and TV ads, adverti
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interviewed companies were locally
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(Objectives of) the most used and b
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Table 7. Correlation of interest in
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selected by companies amid various
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Exhibit 1). This shows a clear conn
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Brand awareness is thought to accru
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celebration, victory and the epitom
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eaching and identifying with their
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2014). This worked to increase awar
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Exhibit 6. Impact of Marketing Tech
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McDonald, Colin. (1991). Sponsorshi
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products dedicated to older consume
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The study was conducted in November
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The study was conducted by question
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The research results also showed th
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stages. (Freeman, Soete, 2001). Kul
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and process innovations and innovat
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company's innovation culture. For e
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Conclusions Reviewing the definitio
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ONE DOWNTOWN STREET. ONE DOWNTOWN P
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construction of new ones while othe
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association of post-earthquake buil
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After carrying out of this inquiry,
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SOCIAL MEDIA AND ITS INFLUENCES ON
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Social Media Definition of social m
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Forums Perhaps the forums came befo
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find 80% their prefer shops online
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ASSESSMENT OF DIFFERENT GENERATION
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Table 1. Generations of Georgian po
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FOOD-RELATED LIFESTYLE AS AN INNOVA
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The eco-moderate food consumer, Th
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Source: author’s elaboration. Fig
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Cholewa-Wójcik, A., & Świda, J. (
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The aim of work is to analyze diffe
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The results of empirical research c
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Legal framework According Hattori a
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on companies as it’s a key elemen
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Figure 5. Opinion about false adver
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EVALUATION OF POSSIBILITIES TO CHAN
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logistics is to save resources, to
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Figure 2. Review of Cargo handling
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Air pollution passes into other sph
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Figure 6. The Cascade bulk cargo ha
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Figure 8. Principle of dust suppres
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WHEN SHARED VALUE MEETS CREATIVITY:
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Figure 1. Value creation framework
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in private people who are oriented
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“Creative thinking led to Nobel P
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offer the machine, for free. Then t
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Yunus, M., Dalsace, F., Menasce, D.
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Clearly declarative character, mani
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management, because it would mean t
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of companies do not see the need to
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Figure 6. Problems noticed in enter
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epresentatives of SMEs have a right
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practitioners have developed their
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Table 2. Industrial state problems
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Acting boldly without being limited
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SOCIAL STAKEHOLDERS APPROACH TO TRA
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Assessing Vilniaus kolegija/Univers
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graduates were useful for their ins
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S. Pogosian and I. Dzemyda (2012) n
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European policies toward flexible w
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the “Law on Temporary Agency Empl
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where staff where engaged in tempor
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Edquist C. & Hommen L. Comparing na
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In 1997, this ‘overly constricted
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Figure 1. Major themes identified d
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Given that SMEs were shaped by thei
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Page 269 and 270: Foreman-Peck, J., & Nicholls, T. (2
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Page 305 and 306: Zielioski T. (2013), "Zarażenie fi
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Page 311 and 312: Individualism-collectivism dimensio
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Page 327 and 328: THE PERCEPTIONS OF PARTNERS’ TRUS
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Page 343 and 344: for sources of competitive advantag
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Page 347 and 348: discrepancy of responses was slight
Page 349 and 350: Budzyoska-Biernat A. (2015). Strate
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Page 357 and 358: No. Competence Score Group No. Comp
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A major contribution of this resear
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Shin, Y. (2010). Residents' Percept
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Hence, Georgia has made a big succe
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driving forces for massive employme
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Figure 3. Credit (ECTs) distributio
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There are provided good organizatio
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Academic representatives to receive
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total exports. Travel & Tourism inv
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trends in the development of touris
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philosopher Arsene Ikaltoeli taught
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Terms of fierce competition in the
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PROMOTING INNOVATION IN THE HOTEL I
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Leadership in Energy and Environmen
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Conclusions This article reviewed i
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ISBN Ba Proceedings of the Internat
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