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The lowest indicator is obtained in the individualism-collective dimension scale - 46. This shows
that Japanese culture is collective and individualistic; Japanese are concerned about
establishing harmonious relationships between employees rather than expressing their
personal opinion. Japanese are concerned about peaceful and friendly relations. Japanese
become one big family at work. Japanese are very loyal to the organizations they belong,
whereas their neighbours Chinese are prone to distance themselves from work easily and are
not afraid to change their jobs. The male-female dimension indicator is very high - 95. This is
the country with the highest level of male indicator. Males are dominant in the country's
enterprises; they work in service and manufacturing sectors and are considered as workaholic -
which explains why the level of male indicator is so high. Females can climb career ladder. The
country is oriented toward long-term objectives, because the value of this indicator is high - 80.
The country's investment is focused on forthcoming future, while the enterprise policy - to its
longevity and sustainability. Japanese do not seek quick profits, since they think they must
consolidate their activities and gain customer confidence and loyalty first.
The power distance indicator of Swedish employees is 31 - this describes the country's culture,
which is distinctive for personal independence, equal rights and the opportunity to pursue their
self-being; hierarchical governance is available to all people, the heads of the highest ranks are
helpful (Figure 3). Each employee is empowered with the right to responsibly take decisions,
employee relationship is non-formal. The uncertainty avoidance dimension indicator is not high
- 29, which show that the residents of the country are relaxed, at ease and not afraid of any
changes, they follow their own principles and are not afraid to be not in compliance with
standards. The heads of enterprises encourage their employees’ flexibility, schedules and
timetables are created considering personal desires, and innovation is fostered and welcomed.
Figure 3. Assessment of the Swedish business model according to Hofstede's criteria.
The highest indicator is individualism-collectivism, which amounts to 71, which shows that
Sweden, the same as the USA, is strongly prone to individualism. The relationship between the
employee and his employer is based on contractual obligations, which specify mutual benefits;
employees are assessed by their achievements. In Sweden the male indicator is very low - 5,
which shows that Sweden is a feminist country. There are no gender differences; the attitude
that males and females can achieve the same goals is prevalent. Sweden has a short-term
312