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CONTENTS Foreword 7 Innovative Thinking as a Requirement for Employees of Modern Organizations Ekaterina BATOVRINA 8 The Analysis of Creativity-Friendly Organisational Environment from the Perspective of Knowledge Potential: Case Study on Small Enterprises Aušra KATINIENĖ 19 Supporting Environmental Sensitivity in Small Enterprises as a Trigger for Innovation Machteld WEYTS, Geert STOX, Petra VIJNCKE 37 The Interface between the Students’ Personality Traits and the Components of Perceived Creativity Kristina SAMAŠONOK, Ala PETRULYTĖ, Giedrė STAŠKIENĖ 46 Creativity: The Whole or the Hole in the Business Curriculum Kym DRADY, Trish BRYANS, Lesley MEARNS 67 Entrepreneurship and Creativity: Two Important Skills Students Need for their Future Romantė BUČIENĖ, Erstida ULVIDIENĖ, Sigita VALENTUKEVIČIENĖ 75 Innovative and Creative ICT Solutions – the Born to Be Global Perspective Ewa BADZIOSKA 84 Building Resilient Organizations and Innovation Networks in Wood Construction Industry Melina M. MAUNULA 98 How to Manage Employees’ Innovation Potential in Insurance Companies Maciej SZCZEPANKIEWICZ 105 The Use of Time-Driven Activity Based Costing (TDABC) for Optimizing Time-Consumption in Construction Supply Process Łukasz MARZANTOWICZ 112 3
Costs and Benefits of Marketing Communication Investments for Small and Medium Enterprises (SMEs): Creating Tools for Return on Investment (ROI) Estimations and Calculations of Local Marketing (Communication) Campaigns Vicky FRANSSEN, Ine ROMBAUT, Ilse DEVROE, and Isabelle STEVENS 120 Leveraging the Sporting Industry to Enhance Marketing Efficacy Allison H. PIERPONT, William F. CRITTENDEN 133 Determinants of Creating Packaging Innovations for Older Consumers Jarosław ŚWIDA, Agnieszka CHOLEWA-WÓJCIK, Agnieszka KAWECKA 149 Marketing Innovation Theoretical Aspects Margarita IŠORAITĖ 157 One Downtown Street. One Downtown Product Luis PINTO, Antonio POLAINAS 166 Social Media and its Influences on Consumer Behavior Muhammad SOHAIL 174 Assessment of Different Generation Needs for Strategic Marketing Babulia (Dodo) MGHEBRISHVILI 182 Food-Related Lifestyle as an Innovative Method in Packaging Research Agnieszka KAWECKA 186 Promoting Responsible Advertising: Assessing the Impact of Misleading Advertising on Consumers in Lithuania and France Miglė ČERNIKOVAITĖ 193 Evaluation of Possibilities to Change Logistics-Based Technological Processes By Applying Green Logistics Principles Elena VALIONIENĖ, Audrius MALŪKAS 204 When Shared Value Meets Creativity: Algramo Case Nida MAČERAUSKIENĖ, Laima PARAUKIENĖ, Danguolė OŽELIENĖ, Danutė RASIMAVIČIENĖ 216 4
Page 1 and 2: PROCEEDINGS OF The International Bu
Page 3: Proceedings of the International Bu
Page 7 and 8: Sources of Competitive Advantage in
Page 9 and 10: INNOVATIVE THINKING AS A REQUIREMEN
Page 11 and 12: The participants of the conducted s
Page 13 and 14: thinking: nature, specific traits,
Page 15 and 16: 4. The training programs aimed at t
Page 17 and 18: second reason lies in the specifics
Page 19 and 20: Conclusions To sum up, it should be
Page 21 and 22: the impact of the macro-environment
Page 23 and 24: Creativity Figure 2. The structure
Page 25 and 26: Boden (2004) distinguishes two broa
Page 27 and 28: consists of factors and trends oper
Page 29 and 30: Druzhinin, 1999 Gebert, 2002 Krause
Page 31 and 32: Table 4. Details of the respondents
Page 33 and 34: Figure 5. Distribution of expectati
Page 35 and 36: climate, which obstructs the expres
Page 37 and 38: Simonton, D. K. (2003). Scientific
Page 39 and 40: Unlocking and diffusing environment
Page 41 and 42: 11. Aping: a copy cat is possible b
Page 43 and 44: finding tours, network sessions, id
Page 45 and 46: Conclusions Although this research
Page 47 and 48: THE INTERFACE BETWEEN THE STUDENTS
Page 49 and 50: 135 (47.4 percent) students, the re
Page 51 and 52: and agreeableness. Most researchers
Page 53 and 54: individuals with strongly expressed
Page 55 and 56:
of statistics were identified in th
Page 57 and 58:
When analysing the data of the Crea
Page 59 and 60:
Childishness 5.77 1.79 5.46 1.66 1.
Page 61 and 62:
Generalizing the obtained results i
Page 63 and 64:
openness to experience in students
Page 65 and 66:
the third year students, as well as
Page 67 and 68:
Wang, N., Jome, L. M., Haase, R. F.
Page 69 and 70:
Csikszentmihalyi (1991) concurs and
Page 71 and 72:
Pictures, imaging, perception and m
Page 73 and 74:
participants had given their consen
Page 75 and 76:
Kirkpatrick D. (1994) cited Rigg &
Page 77 and 78:
the ability to transform the existi
Page 79 and 80:
Almost 70 percent of the students i
Page 81 and 82:
The respondents studying at the Fac
Page 83 and 84:
with other faculties who are willin
Page 85 and 86:
INNOVATIVE AND CREATIVE ICT SOLUTIO
Page 87 and 88:
The author suggests that the proces
Page 89 and 90:
activity (e.g. between two and thre
Page 91 and 92:
characteristics of innovative ICT s
Page 93 and 94:
Innovative and creative business so
Page 95 and 96:
type of projector. Its type and cap
Page 97 and 98:
Badzioska, E. (2016). The Concept o
Page 99 and 100:
BUILDING RESILIENT ORGANIZATIONS AN
Page 101 and 102:
Even though open innovation is most
Page 103 and 104:
Most of the wood construction -rela
Page 105 and 106:
MEE (Finnish Ministry of Employment
Page 107 and 108:
the concept. Conceptual layer is co
Page 109 and 110:
It is important to indicate the acc
Page 111 and 112:
elationship can have the impact on
Page 113 and 114:
THE USE OF TIME-DRIVEN ACTIVITY BAS
Page 115 and 116:
The term of time consuming includes
Page 117 and 118:
Table 1. The time equation of purch
Page 119 and 120:
In the classical approach of accoun
Page 121 and 122:
COSTS AND BENEFITS OF MARKETING COM
Page 123 and 124:
Marketing experts A total of 13 mar
Page 125 and 126:
No common rules, but facilitators D
Page 127 and 128:
For radio spots and TV ads, adverti
Page 129 and 130:
interviewed companies were locally
Page 131 and 132:
(Objectives of) the most used and b
Page 133 and 134:
Table 7. Correlation of interest in
Page 135 and 136:
selected by companies amid various
Page 137 and 138:
Exhibit 1). This shows a clear conn
Page 139 and 140:
Brand awareness is thought to accru
Page 141 and 142:
celebration, victory and the epitom
Page 143 and 144:
eaching and identifying with their
Page 145 and 146:
2014). This worked to increase awar
Page 147 and 148:
Exhibit 6. Impact of Marketing Tech
Page 149 and 150:
McDonald, Colin. (1991). Sponsorshi
Page 151 and 152:
products dedicated to older consume
Page 153 and 154:
The study was conducted in November
Page 155 and 156:
The study was conducted by question
Page 157 and 158:
The research results also showed th
Page 159 and 160:
stages. (Freeman, Soete, 2001). Kul
Page 161 and 162:
and process innovations and innovat
Page 163 and 164:
company's innovation culture. For e
Page 165 and 166:
Conclusions Reviewing the definitio
Page 167 and 168:
ONE DOWNTOWN STREET. ONE DOWNTOWN P
Page 169 and 170:
construction of new ones while othe
Page 171 and 172:
association of post-earthquake buil
Page 173 and 174:
After carrying out of this inquiry,
Page 175 and 176:
SOCIAL MEDIA AND ITS INFLUENCES ON
Page 177 and 178:
Social Media Definition of social m
Page 179 and 180:
Forums Perhaps the forums came befo
Page 181 and 182:
find 80% their prefer shops online
Page 183 and 184:
ASSESSMENT OF DIFFERENT GENERATION
Page 185 and 186:
Table 1. Generations of Georgian po
Page 187 and 188:
FOOD-RELATED LIFESTYLE AS AN INNOVA
Page 189 and 190:
The eco-moderate food consumer, Th
Page 191 and 192:
Source: author’s elaboration. Fig
Page 193 and 194:
Cholewa-Wójcik, A., & Świda, J. (
Page 195 and 196:
The aim of work is to analyze diffe
Page 197 and 198:
The results of empirical research c
Page 199 and 200:
Legal framework According Hattori a
Page 201 and 202:
on companies as it’s a key elemen
Page 203 and 204:
Figure 5. Opinion about false adver
Page 205 and 206:
EVALUATION OF POSSIBILITIES TO CHAN
Page 207 and 208:
logistics is to save resources, to
Page 209 and 210:
Figure 2. Review of Cargo handling
Page 211 and 212:
Air pollution passes into other sph
Page 213 and 214:
Figure 6. The Cascade bulk cargo ha
Page 215 and 216:
Figure 8. Principle of dust suppres
Page 217 and 218:
WHEN SHARED VALUE MEETS CREATIVITY:
Page 219 and 220:
Figure 1. Value creation framework
Page 221 and 222:
in private people who are oriented
Page 223 and 224:
“Creative thinking led to Nobel P
Page 225 and 226:
offer the machine, for free. Then t
Page 227 and 228:
Yunus, M., Dalsace, F., Menasce, D.
Page 229 and 230:
Clearly declarative character, mani
Page 231 and 232:
management, because it would mean t
Page 233 and 234:
of companies do not see the need to
Page 235 and 236:
Figure 6. Problems noticed in enter
Page 237 and 238:
epresentatives of SMEs have a right
Page 239 and 240:
practitioners have developed their
Page 241 and 242:
Table 2. Industrial state problems
Page 243 and 244:
Acting boldly without being limited
Page 245 and 246:
SOCIAL STAKEHOLDERS APPROACH TO TRA
Page 247 and 248:
Assessing Vilniaus kolegija/Univers
Page 249 and 250:
graduates were useful for their ins
Page 251 and 252:
S. Pogosian and I. Dzemyda (2012) n
Page 253 and 254:
European policies toward flexible w
Page 255 and 256:
the “Law on Temporary Agency Empl
Page 257 and 258:
where staff where engaged in tempor
Page 259 and 260:
Edquist C. & Hommen L. Comparing na
Page 261 and 262:
In 1997, this ‘overly constricted
Page 263 and 264:
Figure 1. Major themes identified d
Page 265 and 266:
Given that SMEs were shaped by thei
Page 267 and 268:
approached in the recent study by J
Page 269 and 270:
Foreman-Peck, J., & Nicholls, T. (2
Page 271 and 272:
unemployment? Journal of Business V
Page 273 and 274:
Business related innovation phenome
Page 275 and 276:
Schumpeter was one of the foremost
Page 277 and 278:
from OECD member countries (OECD, 2
Page 279 and 280:
Marketing innovation Organisational
Page 281 and 282:
Figure 1. The rate of innovation-ac
Page 283 and 284:
to promote and foster involvement o
Page 285 and 286:
ASSESSING FINANCIAL INCLUSION OF EN
Page 287 and 288:
positive relationships in different
Page 289 and 290:
120% 100% 80% 60% 40% 20% 0% All co
Page 291 and 292:
The highest percentage of firms wit
Page 293 and 294:
Puri M., Rocholl J. Steffen S. (201
Page 295 and 296:
committees. The analysis of advanta
Page 297 and 298:
getting in turn their board represe
Page 299 and 300:
limit of involvement in an investme
Page 301 and 302:
and relatively save. However in the
Page 303 and 304:
A separate investment bank, without
Page 305 and 306:
Zielioski T. (2013), "Zarażenie fi
Page 307 and 308:
encompasses economic, political, so
Page 309 and 310:
management model existing in Great
Page 311 and 312:
Individualism-collectivism dimensio
Page 313 and 314:
The lowest indicator is obtained in
Page 315 and 316:
The power distance indicator in Lit
Page 317 and 318:
After performing a comparative anal
Page 319 and 320:
INNOVATION, ECONOMIC GROWTH, AND IN
Page 321 and 322:
citizens and gain popularity in abr
Page 323 and 324:
eduction of state and private inves
Page 325 and 326:
In 2013 were finished negotiations
Page 327 and 328:
THE PERCEPTIONS OF PARTNERS’ TRUS
Page 329 and 330:
small and medium sized and represen
Page 331 and 332:
Figure 2. Conceptual map of the Rus
Page 333 and 334:
Miles, M.B. & Huberman, A. M. (1994
Page 335 and 336:
Will to discuss issues Issues can b
Page 337 and 338:
Competent in Russian business Trans
Page 339 and 340:
Appendix 3. Trustworthiness cluster
Page 341 and 342:
SOURCES OF COMPETITIVE ADVANTAGE IN
Page 343 and 344:
for sources of competitive advantag
Page 345 and 346:
The competitive advantage of compan
Page 347 and 348:
discrepancy of responses was slight
Page 349 and 350:
Budzyoska-Biernat A. (2015). Strate
Page 351 and 352:
the economy of European countries m
Page 353 and 354:
Scientific literature emphasizes th
Page 355 and 356:
The European Parliament and the Cou
Page 357 and 358:
No. Competence Score Group No. Comp
Page 359 and 360:
When generalizing the research resu
Page 361 and 362:
SUSTAINABLE TOURISM AND SOCIAL TOUR
Page 363 and 364:
organizations and institutions resp
Page 365 and 366:
Municipalities were chosen in a way
Page 367 and 368:
On the other hand the highest mean
Page 369 and 370:
A major contribution of this resear
Page 371 and 372:
Shin, Y. (2010). Residents' Percept
Page 373 and 374:
Hence, Georgia has made a big succe
Page 375 and 376:
driving forces for massive employme
Page 377 and 378:
Figure 3. Credit (ECTs) distributio
Page 379 and 380:
There are provided good organizatio
Page 381 and 382:
Academic representatives to receive
Page 383 and 384:
total exports. Travel & Tourism inv
Page 385 and 386:
trends in the development of touris
Page 387 and 388:
philosopher Arsene Ikaltoeli taught
Page 389 and 390:
Terms of fierce competition in the
Page 391 and 392:
PROMOTING INNOVATION IN THE HOTEL I
Page 393 and 394:
Leadership in Energy and Environmen
Page 395 and 396:
Conclusions This article reviewed i
Page 397:
ISBN Ba Proceedings of the Internat
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