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Table 2. Industrial state problems and solutions for sustainable development(adapted from Ashford, 2004).<br />

Industrial State Problems<br />

The fragmentation of the knowledge base<br />

leads to a myopic understanding of<br />

problems and the creation of insufficient<br />

single purpose or narrowly-focused<br />

solutions.<br />

Inequality of access to economic and<br />

political power<br />

Tendency to govern industrial systems<br />

using old ideas<br />

Market failure to correctly price the<br />

adverse consequences of industrial activity<br />

Market failure to deal sensibly with social<br />

and environmental problems that span long<br />

time horizons, which pricing and markets<br />

are inherently incapable of solving.<br />

Solution<br />

Adopt an integrative (or transdisciplinary)<br />

approach to the creation of solutions and<br />

innovations to environmental and social<br />

problems and apply the precautionary<br />

principle when the negative impacts of a<br />

human activity are uncertain or unknown.<br />

Establish mechanisms for democratic, fair<br />

and participatory governance<br />

Stimulate technological, institutional,<br />

organizational, and social innovations<br />

Internalize the external environmental and<br />

social costs<br />

Transcend markets and implement farsighted<br />

and integrated government policies.<br />

By following this table, this section presents its argumentative interpretation on how a<br />

social innovation as a business model and tool could facilitate transformation towards<br />

sustainable development:<br />

Social innovations could be viewed from an integrative (or trans-disciplinary) approach<br />

towards solving environmental and social problems by developing widely-focused<br />

solutions and more systemic and integrative approaches.<br />

Social innovations could develop more flexible mechanisms for democratic and<br />

participatory governance.<br />

Social innovations have a high potential to stimulate innovation within different areas:<br />

technological, institutional, organizational, etc. Indeed, it could be argued that the<br />

emerging development of social innovation is social innovation by itself.<br />

Social innovations may address the externalization of environmental and social costs.<br />

Social innovations have a high potential to transcend markets and support far-sighted<br />

and integrated policies, since solving trans-national social and environmental problems<br />

requires new and effective approaches and innovative solutions.<br />

Nevertheless, social innovation is viewed as the new innovation paradigm since it serves as<br />

a gateway of innovation for the society. As a new paradigm it presupposes the potential<br />

capacity to create a steady flow of social innovations, and it serves as an important<br />

contributor to the overall social and ecological resilience (Westley, 2008). Alongside<br />

businesses, universities, NGOs, citizens and customers become relevant participants of the<br />

innovation processes. In turn, innovation becomes a general social phenomenon and<br />

increasingly influences all walks of life. Social innovation stimulates the ripple effect within<br />

the production, availability, and consumption of public goods based on particular normative<br />

and culturally contingent context (Alex Nicholls and Alex Murdock, 2012).<br />

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