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climate, which obstructs the expression of creativity. Many companies are refocusing on the<br />

improvement of creative thinking and creative knowledge dissemination processes, and are<br />

creating an environment that enables employees to work creatively and to spread and share<br />

the existing knowledge.<br />

Creating a more favourable organisational environment that promotes creativity requires<br />

certain actions and measures. The surveyed respondents indicated that salary could be based<br />

on an employee incentive system, taking into account the performance, participation in action<br />

groups, the number of internships, collaborative networking.<br />

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34

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