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Figure 5. Validity of the package features that affect the choice of a food product.
Source: own elaboration.
Due to the fact that for 72% of the respondents packaging is an important factor in
determining the choice of a food product, the analysis of the results of studies assessing the
relevance of innovative solutions for packaging in the food industry. The results indicate
that the patients were very important from the point of view of older consumers innovation
introduced in the packaging of food products also solutions related to: safety package about
the product (53.2%), cleaner (45.3%) informativity package (39.5%).
Conclusions
Directions and dynamics of innovation in the packaging industry are shaped primarily by
trends in the socio-culture that are associated with structural transformations in society.
The aging process society enforces the need to pay attention to the specific needs and
requirements of consumers in older age. Identification of these needs and is also necessary
in the packaging of food products. They identified needs and constitute a basis for designing
innovative packaging that meets the needs of older consumers.
The study allowed us to identify the characteristics of the packaging of food products
important for older consumers. Among selected to assess the characteristics of food
packaging older consumers are indicated as the most important: the safety of the packaging
on the product, sustainability (environmentally friendly) and informativity. In contrast, the
least important feature of the package consumers received: shape, form, design packaging
and graphics / colors.
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