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cohort believed it should be an optional bolt on extra-curricular activities. Others said they did not believe they were creative but they had discovered that with the right supportive environment they could be creative. The full and final conclusions will not really be known until after the author does the workplace follow up interviews later this summer. However if the study finds support for the proposition that creativity should be part of the mainstream curriculum, it will add support to several other key researchers who are coming to the same conclusions. Despite being a relatively small-scale single university study, the research will provide rich details of the experience of a creativity intervention on business students. To the authors’ knowledge, no other longitudinal study of this nature exists and it is anticipated that this will constitute a small contribution to existing knowledge. This is the novel element evaluating the longitudinal impacts of the intervention if such effects exist. If, as the author suspects, the results do provide support for added value in the workplace and the inclusion of creativity in mainstream business; then the study could join the growing list of authors who are supporting the idea that creativity should become a mainstream element in the curriculum (Foresights, 2015). References Bandura, A., & Schunk, D. (1981) Cultivating Competence: Self-Efficacy and Intrinsic Interest through Proximal Self-Motivation. Journal of Personality and Social Psychology, 41, No 3: 686-598 Banaji, S., & Burn, A. (2007). Creativity through a rhetorical lens: implications for schooling, literacy and media education. Literacy, 41 (2), 62 – 70. Bandura, A. (1991). Social cognitive theory of thoughts and action. In Handbook of moral Behaviour and Development . Ed W . M . Kurtines, J . L . Gewirtz. Hillsdale NJ: Earlbaum Black, I. (2006). The presentation of interpretivist research. Qualitative Market Research: An International Journal, 9(4), 319–324. Bridgestock R. (2009) The graduate attributes we’ve overlooked: enhancing graduate employability through career management skills. Higher Education Research & Development,28 No. 4, 31-44 Carson, D., Gilmore, A., Perry, C., and Gronhaug, K. (2001). Qualitative Marketing Research. London: Sage. Collis, J., and Hussey, R. (2009). Business Research: A practical guide for Unsdergraduate and Postgraduate Students. Basingstoke: Palgrave Macmillan COST (2015). Foresights Report 2030 Living the Digital Revolution. Crotty M. (1998) The Foundations of Social Research. Meaning and Perspective in the Research Process. Sage Publications Ltd: London Csikszentmihalyi, M. (1991). Flow: The psychology of optimal experience. New York: HarperPerennial. Csikszentmihalyi, M. (1996). Creativity: flow and the psychology of discovery and invention. New York: HarperCollins. de Sousa, F. C. (2007). Teachers' Creativity and Effectiveness in Higher Education: Perceptions of Students and Faculty. Quality of Higher Education, 4, 21-37. Hudson, L., and Ozanne, J. (1988). Alternative Ways of Seeking Knowledge in Consumer Research. Journal of Consumer Research, 14(4), 508–521. Foresight 2030 The learning designer – London Knowledge lab. Jackson N, (2008) Tackling the Wicked Problem of Creativity in Higher Education. Conference Briefing Paper. ARC Centre for Creative Industries: Brisbane. Jackson, N. J. (2014) Developing students’ creativity in a higher education. In A Xie and NL Lie Eds.) Proceedings from the International Symposium on ‘The Cultivation of Creativity in University Students’ (p. 8-28). Macao: Macao Policy Institute Jackson, N . J ., & Shaw, M. (2005). ‘Subjective perspectives on creativity: a preliminary synthesis’ Paper given at Imaginative Curriculum symposium on Creativity in Higher Education Academy Annual Conference 29 June 2005 Herriott Watt University, Edinburgh Keller J. M. (2008) First principles of motivation to learn and E3 learning .Effective Efficient and Engaging learning E3 Learning in the Digital Era. Distance Education, 29 (2). 73
Kirkpatrick D. (1994) cited Rigg & Stewart in Learning and Development CIPD Publishing London. Kleiman, (2008), Towards transformation: conceptions of creativity in higher education. Innovations in Education and Teaching International 45, No. 3: 209-217 Leavy (Eds). The Oxford Handbook of Qualitative Research. Oxford Library of Psychology, Oxford University Press. New York. Livingston, L. (2010). Teaching Creativity in Higher Education. Arts Education Policy Review, 111, 59-62. Pink D. (2006). A Whole New Mind: Why Right-Brainers Will Rule the Future. Polkinghorne D. (1995). Narrative knowing and human sciences. Sunny Press: New York. Ponterotto (2005) cited in Leavy (Eds) The Oxford Handbook of Qualitative Research. New York: Oxford Library of Psychology, Oxford University Press. Robinson K. (2005). Raising UK literacy levels. Retrieved from http://www.literacytrust.org.uk/Database/thinking.html#wither Simmons, R ., & Thompson, R . (2008) Creativity and Performativity: The case of further education. British Education Research Journal, 34 (5), 601-618. Wertz C. (2011) Five Ways of Doing Qualitative Analysis Phenomenological Psychology, Grounded Theory, Discourse Analysis, Narrative Research, and Intuitive Inquiry. Guilford Press. Woodman, R. W., and Schoenfeld, T. (1989) Individual differences in creativity: An interactionist perspective. In Glover J A Ronning R R & Reynolds C R (Eds) Handbook of Creativity. New York: Plenum Press, 77-93. 74
Page 1 and 2:
PROCEEDINGS OF The International Bu
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Proceedings of the International Bu
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Costs and Benefits of Marketing Com
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Sources of Competitive Advantage in
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INNOVATIVE THINKING AS A REQUIREMEN
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The participants of the conducted s
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thinking: nature, specific traits,
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4. The training programs aimed at t
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second reason lies in the specifics
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Conclusions To sum up, it should be
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the impact of the macro-environment
Page 23 and 24: Creativity Figure 2. The structure
Page 25 and 26: Boden (2004) distinguishes two broa
Page 27 and 28: consists of factors and trends oper
Page 29 and 30: Druzhinin, 1999 Gebert, 2002 Krause
Page 31 and 32: Table 4. Details of the respondents
Page 33 and 34: Figure 5. Distribution of expectati
Page 35 and 36: climate, which obstructs the expres
Page 37 and 38: Simonton, D. K. (2003). Scientific
Page 39 and 40: Unlocking and diffusing environment
Page 41 and 42: 11. Aping: a copy cat is possible b
Page 43 and 44: finding tours, network sessions, id
Page 45 and 46: Conclusions Although this research
Page 47 and 48: THE INTERFACE BETWEEN THE STUDENTS
Page 49 and 50: 135 (47.4 percent) students, the re
Page 51 and 52: and agreeableness. Most researchers
Page 53 and 54: individuals with strongly expressed
Page 55 and 56: of statistics were identified in th
Page 57 and 58: When analysing the data of the Crea
Page 59 and 60: Childishness 5.77 1.79 5.46 1.66 1.
Page 61 and 62: Generalizing the obtained results i
Page 63 and 64: openness to experience in students
Page 65 and 66: the third year students, as well as
Page 67 and 68: Wang, N., Jome, L. M., Haase, R. F.
Page 69 and 70: Csikszentmihalyi (1991) concurs and
Page 71 and 72: Pictures, imaging, perception and m
Page 73: participants had given their consen
Page 77 and 78: the ability to transform the existi
Page 79 and 80: Almost 70 percent of the students i
Page 81 and 82: The respondents studying at the Fac
Page 83 and 84: with other faculties who are willin
Page 85 and 86: INNOVATIVE AND CREATIVE ICT SOLUTIO
Page 87 and 88: The author suggests that the proces
Page 89 and 90: activity (e.g. between two and thre
Page 91 and 92: characteristics of innovative ICT s
Page 93 and 94: Innovative and creative business so
Page 95 and 96: type of projector. Its type and cap
Page 97 and 98: Badzioska, E. (2016). The Concept o
Page 99 and 100: BUILDING RESILIENT ORGANIZATIONS AN
Page 101 and 102: Even though open innovation is most
Page 103 and 104: Most of the wood construction -rela
Page 105 and 106: MEE (Finnish Ministry of Employment
Page 107 and 108: the concept. Conceptual layer is co
Page 109 and 110: It is important to indicate the acc
Page 111 and 112: elationship can have the impact on
Page 113 and 114: THE USE OF TIME-DRIVEN ACTIVITY BAS
Page 115 and 116: The term of time consuming includes
Page 117 and 118: Table 1. The time equation of purch
Page 119 and 120: In the classical approach of accoun
Page 121 and 122: COSTS AND BENEFITS OF MARKETING COM
Page 123 and 124: Marketing experts A total of 13 mar
Page 125 and 126:
No common rules, but facilitators D
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For radio spots and TV ads, adverti
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interviewed companies were locally
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(Objectives of) the most used and b
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Table 7. Correlation of interest in
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selected by companies amid various
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Exhibit 1). This shows a clear conn
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Brand awareness is thought to accru
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celebration, victory and the epitom
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eaching and identifying with their
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2014). This worked to increase awar
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Exhibit 6. Impact of Marketing Tech
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McDonald, Colin. (1991). Sponsorshi
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products dedicated to older consume
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The study was conducted in November
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The study was conducted by question
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The research results also showed th
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stages. (Freeman, Soete, 2001). Kul
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and process innovations and innovat
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company's innovation culture. For e
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Conclusions Reviewing the definitio
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ONE DOWNTOWN STREET. ONE DOWNTOWN P
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construction of new ones while othe
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association of post-earthquake buil
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After carrying out of this inquiry,
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SOCIAL MEDIA AND ITS INFLUENCES ON
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Social Media Definition of social m
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Forums Perhaps the forums came befo
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find 80% their prefer shops online
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ASSESSMENT OF DIFFERENT GENERATION
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Table 1. Generations of Georgian po
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FOOD-RELATED LIFESTYLE AS AN INNOVA
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The eco-moderate food consumer, Th
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Source: author’s elaboration. Fig
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Cholewa-Wójcik, A., & Świda, J. (
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The aim of work is to analyze diffe
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The results of empirical research c
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Legal framework According Hattori a
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on companies as it’s a key elemen
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Figure 5. Opinion about false adver
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EVALUATION OF POSSIBILITIES TO CHAN
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logistics is to save resources, to
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Figure 2. Review of Cargo handling
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Air pollution passes into other sph
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Figure 6. The Cascade bulk cargo ha
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Figure 8. Principle of dust suppres
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WHEN SHARED VALUE MEETS CREATIVITY:
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Figure 1. Value creation framework
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in private people who are oriented
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“Creative thinking led to Nobel P
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offer the machine, for free. Then t
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Yunus, M., Dalsace, F., Menasce, D.
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Clearly declarative character, mani
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management, because it would mean t
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of companies do not see the need to
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Figure 6. Problems noticed in enter
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epresentatives of SMEs have a right
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practitioners have developed their
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Table 2. Industrial state problems
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Acting boldly without being limited
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SOCIAL STAKEHOLDERS APPROACH TO TRA
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Assessing Vilniaus kolegija/Univers
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graduates were useful for their ins
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S. Pogosian and I. Dzemyda (2012) n
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European policies toward flexible w
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the “Law on Temporary Agency Empl
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where staff where engaged in tempor
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Edquist C. & Hommen L. Comparing na
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In 1997, this ‘overly constricted
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Figure 1. Major themes identified d
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Given that SMEs were shaped by thei
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approached in the recent study by J
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Foreman-Peck, J., & Nicholls, T. (2
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unemployment? Journal of Business V
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Business related innovation phenome
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Schumpeter was one of the foremost
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from OECD member countries (OECD, 2
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Marketing innovation Organisational
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Figure 1. The rate of innovation-ac
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to promote and foster involvement o
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ASSESSING FINANCIAL INCLUSION OF EN
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positive relationships in different
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120% 100% 80% 60% 40% 20% 0% All co
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The highest percentage of firms wit
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Puri M., Rocholl J. Steffen S. (201
Page 295 and 296:
committees. The analysis of advanta
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getting in turn their board represe
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limit of involvement in an investme
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and relatively save. However in the
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A separate investment bank, without
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Zielioski T. (2013), "Zarażenie fi
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encompasses economic, political, so
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management model existing in Great
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Individualism-collectivism dimensio
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The lowest indicator is obtained in
Page 315 and 316:
The power distance indicator in Lit
Page 317 and 318:
After performing a comparative anal
Page 319 and 320:
INNOVATION, ECONOMIC GROWTH, AND IN
Page 321 and 322:
citizens and gain popularity in abr
Page 323 and 324:
eduction of state and private inves
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In 2013 were finished negotiations
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THE PERCEPTIONS OF PARTNERS’ TRUS
Page 329 and 330:
small and medium sized and represen
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Figure 2. Conceptual map of the Rus
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Miles, M.B. & Huberman, A. M. (1994
Page 335 and 336:
Will to discuss issues Issues can b
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Competent in Russian business Trans
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Appendix 3. Trustworthiness cluster
Page 341 and 342:
SOURCES OF COMPETITIVE ADVANTAGE IN
Page 343 and 344:
for sources of competitive advantag
Page 345 and 346:
The competitive advantage of compan
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discrepancy of responses was slight
Page 349 and 350:
Budzyoska-Biernat A. (2015). Strate
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the economy of European countries m
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Scientific literature emphasizes th
Page 355 and 356:
The European Parliament and the Cou
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No. Competence Score Group No. Comp
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When generalizing the research resu
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SUSTAINABLE TOURISM AND SOCIAL TOUR
Page 363 and 364:
organizations and institutions resp
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Municipalities were chosen in a way
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On the other hand the highest mean
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A major contribution of this resear
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Shin, Y. (2010). Residents' Percept
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Hence, Georgia has made a big succe
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driving forces for massive employme
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Figure 3. Credit (ECTs) distributio
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There are provided good organizatio
Page 381 and 382:
Academic representatives to receive
Page 383 and 384:
total exports. Travel & Tourism inv
Page 385 and 386:
trends in the development of touris
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philosopher Arsene Ikaltoeli taught
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Terms of fierce competition in the
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PROMOTING INNOVATION IN THE HOTEL I
Page 393 and 394:
Leadership in Energy and Environmen
Page 395 and 396:
Conclusions This article reviewed i
Page 397:
ISBN Ba Proceedings of the Internat
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