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gaps should be a serious problem for those who make investment policy of the country. Only to
maintain the liberal economic course, regulations, taxes, reducing corruption and macro factors
will not be enough to achieve the goal. Innovative development of economy and improvement
of investment environment is available if country provides targeted policy: Understanding
correctly changes which is in society and in the environment, determining real factors of
country’s advantages and profitability, constant cooperation of government, business,
education and art, inserting people in this process, affecting on society consciousness, creating
and understanding those values which are near to peoples spiritual world.
Research methodology. The methodology of the study is represented by the papers and works
of the world's leading specialists and the experts of the specific problem, the researching
materials by international and local scientific organizations, the analyses of the result of
Georgia's economics innovative activity and its developing process study. Methods used and/or
approach taken; casual research, analytical model, verbal model, graphical model.
Innovation, Economic Growth, and Investment Environment in Georgia
In the modern world distinguished with its conflicts and paradoxes the huge attention is paid to
the country’s image. The positive image of the country provides the effective course of foreign
policy and advances the national interests. The image is also the part of the national
appearance and is purposely formed by the influence of some specific mechanisms.
In the modern society tendency of the perception of the product and service providing state
develops more and more. Wherein, the demand on the world’s scene is determined by the
functioning of the providing state, its economics innovative character and country’s image.
According to world’s society all countries have a specific image. However, not every of them
possess distinctly expressed strategy of its advance, as the progress of the branding process of
the country’s image requires tight corporation among government, business, educational and
arts fields and the qualitative involvement of the country’s citizens as well.
The country’s positive image creation primarily represents a social goal, which should serve
establishing the healthy environment and positive demographic situation within the country.
Moreover, it should improve living standard of society and should raise the patriotic emotions.
The country’s brand should express its image from all possible sides and should not rely only on
a single advantage conjuncture, otherwise it will result its image depreciation.
In the modern world, the main share of the capitalization of the companies as well as the whole
country is achieved by creating the brand and later, by its advancing. Branding technologies
provide country’s investment attraction and development of its reputation, also the growth of
loyalty towards the country like from the internal as well as from the external targeted public.
The steps made towards the economics innovative development in order to gain the reformer
country’s image will be reflected on the international ratings, which will help the country to
attract more profitable investments, will support production, tourism, agriculture and
employment sectors and finally, will help improvement of the country’s population living
standard.
The national brand should be long-term and should express people’s goals and interests;
moreover, it should show what a country can offer the world. It should also unify the country’s
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