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Push-pull, Twist on-off and Disc-top. Particularly important for the elderly are also design
solutions for gripping and manipulation of the package.
On the other hand, technological innovations in the field of food products are intelligent
packaging, which inform a consumer about the quality of the product changes. Examples of
innovative solutions entering the food packaging are inter alia (Butler 2008):
Time and temperature indicators (ang. TTI - Time-Temperature Indicators), which
changes its properties as a result of a temperature higher than that considered optimal.
Indicators of Fresh-Check, which comes to the polymerization reaction as a result of
which proceeds darkening inner circle,
TRACEO® label, which includes microbial control sample adapted to the product type,
whose freshness is monitored. It is applied to the barcode. If you happen to break the
cold chain or is exceeded shelf life, the label is stained and become untransparent,
matte
Leak indicators that respond to changes suitably modified, selected for the atmosphere
around the product, which is essentially an undesired presence in the packaging of
oxygen and carbon dioxide. An example of an oxygen detector Ageless Eye, which
transmits the information to the consumer by changing the color.
The group of technological innovations includes also packaging Hot Can. They contained
beverage or dish is located in the inner container. Between it and an outer layer of
container is a space with a sachet of water and granular lime. Inserting a metal pin attached
to the openings 3 defined in the upper edge of the can, bring about the release of the water
and initiate the chemical reaction with evolution of heat. After 8-12 minutes the food is hot
and ready to eat.
On the other hand, marketing innovations are primarily related to the so-called incremental
innovation, which is a modification of the visual layer. The aging of the population must be
reflected in the design of packaging products designed for them. Properly designed
packaging of the products for the elderly are an excellent tool for marketing (Carstensen,
Mikels, 2005).
The diversity of innovation for packaging food products dedicated to the elderly forces need
to carry out research needs and expectations of this group of consumers. The results of the
research can be a valuable source of information about the future directions of innovation
in the packaging of food products for older consumers.
Research methodology
A multitude of solutions for the packaging in the food industry requires an analysis of the
needs and requirements of potential changes and improvements in packaging designed for
older consumers. The scope of the research concerned:
the identification of the characteristics of the packaging of food products relevant to
older consumers
determine the validity of the features and elements of packaging of food products for
older consumers and their impact on product selection,
assess the significance of innovative solutions for packaging in the food industry.
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