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Appendix 1. Finnish trustworthiness categories and their quotes.
Main categories Representative quotes
Punctual
Use original spare
parts
Rational
“Good, punctual, uses original spare parts, and a good trustworthy
customer is a long-term customer.”
“I trust more to this Finnish common sense, and the fact that the matters
can be agreed upon and from mistakes can be learned.”
Stable and prudent
Knows our services,
We know their
product and
machinery
Knows what they want
Both able to trust
“Although the Russian well-working relationship would be really good, the
trust will wear off faster with them than in relation to Finnish. They are
faster in their operations and decisions. Finnish is more stable and a little
bit prudent.”
“The customer knows our services and we know customer’s product and
machinery, and we are capable to serve them quickly and in the right
way.”
“I think that a trustworthy customer knows what they want.”
“Honesty is mutual, both will be able to trust each other, and then it is a
trustworthy customer.”
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