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elements of the original model put forward in 1979 are almost identical to the latest version
(Leiper, 2004), with the exception of the original industrial element, the tourist “industry,”
which Leiper (2004) now refers to as “tourist industries” (Lamont, 2009).
Tourist is central in the N. Leyper’s model, who wishes to carry out a travel trip triggers the
entire tourist system (Gerasimenko, 2013). It is this desire creates the demand for tourism
services in the region, which sends tourists. In turn, this desire should arise because of
attractive tourist destination in the region.
Almost all countries in the world are offering their services in global tourism market now.
Each of them has its own specific way and contributes to the diversity of motivations for
tourists, to the differentiation of supply and demand, to the formation of various segments
and niches of the market. In this regard, the Georgian tourism is developing in the face of
fierce competition.
In recent years, the main trend in the development of international tourism in Georgia is to
increase tourist flows and the contribution of his country's GD In 2015, the number of
International inbound tourists (overnight visitors) amounted to 5,898 thousand persons,
which is 6.94 % more than in 2014 (GNTA). Compared to the year 2000 they have grown to
14 times respectively. The largest growth in the number of International inbound tourists
was seen in year 2012 – 57% (table 1). According to the World Tourism Organization’s
report, “UNWTO World Tourism Barometer” (December, 2013), the increase in the number
of international arrivals in Georgia was rated as the highest in Europe.
Table 1. Indicators of international tourism of Georgia.
Темп
роста,
Years
%
International
inbound
tourists,
thousand
International
outbound
tourists,
thousand
Темп роста,
%
International
tourism
expenditures
mln $ US
2014 5 516 102.3 3 106 96.5 ... ...
2013 5 392 121.8 3 220 65.0 537 1 916
2012 4 428 156.9 4 953 221.4 471 1 565
2011 2 822 138.9 2 237 107.1 384 1 069
2010 2 032 135.5 2 089 105.5 329 737
2009 1 500 116.3 1 980 105.8 311 537
2008 1 290 122.6 1 872 127.1 337 505
2007 1 052 107.0 1 473 109.4 277 440
2006 983 175.5 1 346 157.1 257 361
2005 560 152.2 857 183.9 237 287
2004 368 117.6 466 147.0 196 209
2003 313 105.0 317 103.6 170 172
2002 298 98.7 306 97.1 189 144
2001 302 78.0 315 100.0 136 136
2000 387 - 315 129 107
Source: http://data.worldbank.org/indicator/
International
tourism
receipts,
mln $ US
Until 2013, the number of International outbound tourists tended to increase (in 2012
compared to 2011 their number has increased more than 2 times, but in comparison with
the year 2000 - almost 16 times). However, in 2013 their number decreased to 3,220
thousand, in 2014 - up to 3,106 thousand (Table 1). This fact testifies the emergence of new
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