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areas as solar energy, mining, tourism, agriculture, technology sector and healthy foods) (Banks 2016). Conclusions Shared value is closely linked to sustainability issues. On the company level, shared value enhances the productivity of employees and the productivity within the value chain. On the societal level, the active internalization of societal needs by businesses helps to better customize products and services to the needs of customers. Creativity is the first stage of innovation in business world and the path forward for successful enterprises implementing CSR principles which should be embedded deeply into an organization’s management. The case of Algramo – a for profit business that meets rigorous standards of social and environmental performance, accountability, and transparency – shows that new business models can combine principles of creativity and social responsibility and provide a solution that bets on smart shopping and proposes to revolutionize retail sales. Among many populations of Latin America, millions of families spend money needlessly because they buy in small quantities. References Banks, G. (2016). This Chilean Startup Wants To Change The Way Latin America Shops For Food. Forbes. Feb 5. Retrieved from http://www.forbes.com/sites/gracebanks/2016/02/05/this-chilean-startup-wants-tochange-the-way-latin-america-shops-for-food/#55cf86eb73a1 Barbien, D. (2013). What makes an enterprise sustainable? Information systems 1, 38–46. Beth, H., & Amabile, A. (2010). Creativity. Annual Review of Psychology, 61, 569-598. Bilge, P., Badurdeen, F., Seliger, G., & Jawahir, I.S. (2014). Model-based approach for assessing value creation to enhance sustainability in manufacturing. Procedia CIRP, 17, 106 – 111. Retrieved from www.sciencedirect.com Bongat, M. (2016). Algramo Startup: How Chilean Vending Machine Company Delivers Food Staples, Economic Fairness to Society, Latin Post, Jan 22. Retrieved from http://www.latinpost.com/articles/110755/20160122/algramo-startup-how-chilean-vending-machinecompany-delivers-food-staples-economic-fairness-to-society.htm Fisk P. (2011). Creative Genius. UK: Capstone Publishing Ltd. Howaldt, J., Domanski, D., & Schwarz, M. (2015). Rethinking Social Entrepreneurship The Concept of Social Entrepreneurship under the Perspective of Socio-scientific Innovation Research. The Journal of Creativity and Business Innovation, 1, 88-98. Michelini, L. (2012). Social Innovation and New Business Models Creating Shared Value in Low-Income Markets. Moller, M. (2016). Ashoka, the network of social entrepreneurs. Retrieved from https://www.ashoka.org/fellow/jose-manuel-moller Porter, M., & Kramer, M. (2011). Creating shared value. Harvard Business Review, 89(1): 62–77. Rowe, G., Hirsh. J.B., & Anderson. A.K. (2007). Positive affect increases the breadth of attentional selection. Proceedings of the National Academy of Sciences, VS A. 104, 383 388. Runco, M. A., & Jaeger, G. J. (2012). The standard definition of creativity. Creativity Research Journal, 24, 92- 96. Sanchez, P.; & Ricart, E. 2010. Business model innovation and sources of value creation in lowincome markets. European Management Review, 7, 138–154. Schmitt, J. (2013). Social Innovation for Business Success Shared Value in the Apparel Industry. Springer Gabler. Skibola, N. (2010). The Social Responsibility to Generate Employee Happiness. Forbes, NOV 4. Visser, W., (2012). CSR 2.0: Reinventing Corporate Social Responsibility for the 21st Century. Retrieved from at http://www.managementexchange.com/ World Bank (n. d.). GINI index. Retrieved from http://data.worldbank.org/indicator/SI.POV.GINI/countries/1W- CL-AR?display=default World Bank (n. d.). Retrieved from at www.worldbank.org/en/topic/poverty/overview 225
Yunus, M., Dalsace, F., Menasce, D., & Tavignot, B. F. (2015). Reaching the rich world’s poorest consumers. Harvard Business Review, 3, 46–53. Yurdakul, I. (2012). Creative Strategies and Their Contribution to Social Consciousness in Social Responsibility Campaigns: A Course Model Proposal. Acknowledgements. We are grateful to the Algramo team for inspiration and a possibility to do a case study on this topic. In addition, this case study was made possible due to the EU funded project on Creativity and Business Innovations (Project No. VP1-2.2-ŠMM-07-K-02-078). 226
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PROCEEDINGS OF The International Bu
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Proceedings of the International Bu
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Costs and Benefits of Marketing Com
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Sources of Competitive Advantage in
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INNOVATIVE THINKING AS A REQUIREMEN
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The participants of the conducted s
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thinking: nature, specific traits,
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4. The training programs aimed at t
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second reason lies in the specifics
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Conclusions To sum up, it should be
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the impact of the macro-environment
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Creativity Figure 2. The structure
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Boden (2004) distinguishes two broa
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consists of factors and trends oper
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Druzhinin, 1999 Gebert, 2002 Krause
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Table 4. Details of the respondents
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Figure 5. Distribution of expectati
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climate, which obstructs the expres
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Simonton, D. K. (2003). Scientific
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Unlocking and diffusing environment
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11. Aping: a copy cat is possible b
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finding tours, network sessions, id
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Conclusions Although this research
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THE INTERFACE BETWEEN THE STUDENTS
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135 (47.4 percent) students, the re
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and agreeableness. Most researchers
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individuals with strongly expressed
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of statistics were identified in th
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When analysing the data of the Crea
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Childishness 5.77 1.79 5.46 1.66 1.
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Generalizing the obtained results i
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openness to experience in students
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the third year students, as well as
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Wang, N., Jome, L. M., Haase, R. F.
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Csikszentmihalyi (1991) concurs and
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Pictures, imaging, perception and m
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participants had given their consen
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Kirkpatrick D. (1994) cited Rigg &
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the ability to transform the existi
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Almost 70 percent of the students i
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The respondents studying at the Fac
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with other faculties who are willin
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INNOVATIVE AND CREATIVE ICT SOLUTIO
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The author suggests that the proces
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activity (e.g. between two and thre
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characteristics of innovative ICT s
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Innovative and creative business so
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type of projector. Its type and cap
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Badzioska, E. (2016). The Concept o
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BUILDING RESILIENT ORGANIZATIONS AN
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Even though open innovation is most
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Most of the wood construction -rela
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MEE (Finnish Ministry of Employment
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the concept. Conceptual layer is co
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It is important to indicate the acc
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elationship can have the impact on
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THE USE OF TIME-DRIVEN ACTIVITY BAS
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The term of time consuming includes
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Table 1. The time equation of purch
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In the classical approach of accoun
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COSTS AND BENEFITS OF MARKETING COM
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Marketing experts A total of 13 mar
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No common rules, but facilitators D
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For radio spots and TV ads, adverti
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interviewed companies were locally
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(Objectives of) the most used and b
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Table 7. Correlation of interest in
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selected by companies amid various
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Exhibit 1). This shows a clear conn
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Brand awareness is thought to accru
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celebration, victory and the epitom
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eaching and identifying with their
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2014). This worked to increase awar
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Exhibit 6. Impact of Marketing Tech
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McDonald, Colin. (1991). Sponsorshi
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products dedicated to older consume
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The study was conducted in November
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The study was conducted by question
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The research results also showed th
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stages. (Freeman, Soete, 2001). Kul
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and process innovations and innovat
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company's innovation culture. For e
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Conclusions Reviewing the definitio
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ONE DOWNTOWN STREET. ONE DOWNTOWN P
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construction of new ones while othe
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association of post-earthquake buil
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After carrying out of this inquiry,
Page 175 and 176: SOCIAL MEDIA AND ITS INFLUENCES ON
Page 177 and 178: Social Media Definition of social m
Page 179 and 180: Forums Perhaps the forums came befo
Page 181 and 182: find 80% their prefer shops online
Page 183 and 184: ASSESSMENT OF DIFFERENT GENERATION
Page 185 and 186: Table 1. Generations of Georgian po
Page 187 and 188: FOOD-RELATED LIFESTYLE AS AN INNOVA
Page 189 and 190: The eco-moderate food consumer, Th
Page 191 and 192: Source: author’s elaboration. Fig
Page 193 and 194: Cholewa-Wójcik, A., & Świda, J. (
Page 195 and 196: The aim of work is to analyze diffe
Page 197 and 198: The results of empirical research c
Page 199 and 200: Legal framework According Hattori a
Page 201 and 202: on companies as it’s a key elemen
Page 203 and 204: Figure 5. Opinion about false adver
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Page 207 and 208: logistics is to save resources, to
Page 209 and 210: Figure 2. Review of Cargo handling
Page 211 and 212: Air pollution passes into other sph
Page 213 and 214: Figure 6. The Cascade bulk cargo ha
Page 215 and 216: Figure 8. Principle of dust suppres
Page 217 and 218: WHEN SHARED VALUE MEETS CREATIVITY:
Page 219 and 220: Figure 1. Value creation framework
Page 221 and 222: in private people who are oriented
Page 223 and 224: “Creative thinking led to Nobel P
Page 225: offer the machine, for free. Then t
Page 229 and 230: Clearly declarative character, mani
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Page 235 and 236: Figure 6. Problems noticed in enter
Page 237 and 238: epresentatives of SMEs have a right
Page 239 and 240: practitioners have developed their
Page 241 and 242: Table 2. Industrial state problems
Page 243 and 244: Acting boldly without being limited
Page 245 and 246: SOCIAL STAKEHOLDERS APPROACH TO TRA
Page 247 and 248: Assessing Vilniaus kolegija/Univers
Page 249 and 250: graduates were useful for their ins
Page 251 and 252: S. Pogosian and I. Dzemyda (2012) n
Page 253 and 254: European policies toward flexible w
Page 255 and 256: the “Law on Temporary Agency Empl
Page 257 and 258: where staff where engaged in tempor
Page 259 and 260: Edquist C. & Hommen L. Comparing na
Page 261 and 262: In 1997, this ‘overly constricted
Page 263 and 264: Figure 1. Major themes identified d
Page 265 and 266: Given that SMEs were shaped by thei
Page 267 and 268: approached in the recent study by J
Page 269 and 270: Foreman-Peck, J., & Nicholls, T. (2
Page 271 and 272: unemployment? Journal of Business V
Page 273 and 274: Business related innovation phenome
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from OECD member countries (OECD, 2
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Marketing innovation Organisational
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Figure 1. The rate of innovation-ac
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to promote and foster involvement o
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ASSESSING FINANCIAL INCLUSION OF EN
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positive relationships in different
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120% 100% 80% 60% 40% 20% 0% All co
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The highest percentage of firms wit
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Puri M., Rocholl J. Steffen S. (201
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committees. The analysis of advanta
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getting in turn their board represe
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limit of involvement in an investme
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and relatively save. However in the
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A separate investment bank, without
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Zielioski T. (2013), "Zarażenie fi
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encompasses economic, political, so
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management model existing in Great
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Individualism-collectivism dimensio
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The lowest indicator is obtained in
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The power distance indicator in Lit
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After performing a comparative anal
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INNOVATION, ECONOMIC GROWTH, AND IN
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citizens and gain popularity in abr
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eduction of state and private inves
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In 2013 were finished negotiations
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THE PERCEPTIONS OF PARTNERS’ TRUS
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small and medium sized and represen
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Figure 2. Conceptual map of the Rus
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Miles, M.B. & Huberman, A. M. (1994
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Will to discuss issues Issues can b
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Competent in Russian business Trans
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Appendix 3. Trustworthiness cluster
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SOURCES OF COMPETITIVE ADVANTAGE IN
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for sources of competitive advantag
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The competitive advantage of compan
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discrepancy of responses was slight
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Budzyoska-Biernat A. (2015). Strate
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the economy of European countries m
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Scientific literature emphasizes th
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The European Parliament and the Cou
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No. Competence Score Group No. Comp
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When generalizing the research resu
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SUSTAINABLE TOURISM AND SOCIAL TOUR
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organizations and institutions resp
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Municipalities were chosen in a way
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On the other hand the highest mean
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A major contribution of this resear
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Shin, Y. (2010). Residents' Percept
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Hence, Georgia has made a big succe
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driving forces for massive employme
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Figure 3. Credit (ECTs) distributio
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There are provided good organizatio
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Academic representatives to receive
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total exports. Travel & Tourism inv
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trends in the development of touris
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philosopher Arsene Ikaltoeli taught
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Terms of fierce competition in the
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PROMOTING INNOVATION IN THE HOTEL I
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Leadership in Energy and Environmen
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Conclusions This article reviewed i
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ISBN Ba Proceedings of the Internat
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