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Appendix 4. Trustworthiness clusters of the Russian interviewees.<br />

Long-term approach (3)<br />

Responsible<br />

Takes care reputation (2)<br />

Stable<br />

Open-minded<br />

Fast decisions (2)<br />

Do everything on time<br />

Interested in our product<br />

Has possibility to buy from us<br />

More money, more sells, more profit<br />

Good quality<br />

Good delivery capability<br />

Well-known company<br />

Healthy finance<br />

Understand the needs of end-client (3)<br />

Understand the supply chain<br />

Competent in Russian business<br />

Characteristics<br />

Fast, prosperous business<br />

Competence<br />

Transparent about business expectations (2)<br />

Open, do not try to hide something (2)<br />

Decision makers are known<br />

Clear processes, mutual duties and budgets (4)<br />

Everything is clear and understandable<br />

Keeping of promises (3)<br />

Keeps on track with contract and payments<br />

If broken promises explains why<br />

Do not disapper abroad<br />

Committed into own business<br />

If problems, minimize threats and costs to partner<br />

Meet my business expectations<br />

Insurances are in place<br />

Transparent<br />

Transparent organization<br />

Keeping of promises<br />

Honest<br />

Transparency<br />

Integrity<br />

Mutual trustworthiness<br />

Emotions<br />

Secure feeling that he behaves as well as me<br />

Friendly atmosphere Friendship Friendly emotions<br />

Friendship<br />

Building a relationship before business<br />

Relationship building<br />

Relationship is build and maintained constantly<br />

Works for relationship also during his leisure time (2)<br />

Understands partner (4)<br />

Really interested partner's answers<br />

Open talk<br />

Talks also other things than business (2)<br />

We could change personal opinions<br />

Understanding partner<br />

Informal<br />

Communication<br />

If I want to buy more, they will sell me more Flexibility Mutual benevolence<br />

Flexible if my plans change<br />

Helps partner without payment (2)<br />

Do favours not written on the contract<br />

Helps in problems without extra payment<br />

Mutual favours<br />

Will to co-operate<br />

Common goals (2)<br />

Really interested in understand Russian business (2)<br />

Long-term relationships and contracts (3)<br />

Works in the same network for a long time<br />

I have experience how he behaves in different situations (3)<br />

Co-operation<br />

Commitment<br />

Predictable behaviour<br />

339

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