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Korganashvili L. (2013). The role of rural tourism in the development of peripheral regions of Georgia. Political factors of economic growth and regional development in transition economies. Proceedings of the 6th International Conference on Globalization. University of Ostrava, Czechia, 2013, 101-110. Korganashvili L. D. (2011). Gruziya na mirovom rynke turisticheskikh uslug . Yubileyna nauchna konferentsiya s mezhdunarodno uchastiye "Predizvikatelstvata na turizma prez XXI vek". Sbornik nauchni dokladi, ya Tom, Universiteta za natsionalno i svetovno stopanstvo, Sofiya, 2011, s. 16-21. Korganashvili L. D. (2012). Rol' mezhdunarodnogo turizma v sotsial'no-ekonomicheskom razvitii postsovetskikh stran. Materialy mezhdunarodnoy nauchno-prakticheskoy konferentsii "Problemy i puti sotsial'noekonomicheskogo razvitiya: gorod, region, strana, mir". Leningradskiy gosudarstvennyy universitet imeni A.S. Pushkina. Sankt-Peterburg, 2012, s. 16-24. Korganashvili L. D. (2011). Rol' turizma v povyshenii konkurentosposobnosti regionov Gruzii. XII mezhdunarodnaya nauchnaya konferentsiya "Problemy prognozirovaniya i gosudarstvennogo regulirovaniya sotsial'no-ekonomicheskogo razvitiya", 20-21 oktyabrya 2011 g. Nauchnoissledovatel'skiy ekonomicheskiy institut Ministerstva ekonomiki Respubliki Belarus'. Minsk, 2011 Korganashvili L. D. Sel'skiy turizm v Gruzii : problemy i perspektivy razvitiya . Materialy mezhdunarodnoy nauchno - prakticheskoy konferentsii " Strategiya razvitiya turizma i rekreatsii". Makhachkala, 2011, s. 69-72 Korganashvili L. D. (2012). Turizm v Gruzii: tendentsii razvitiya i problemy konkurentosposobnosti. Sbornik dokladi ot mezedunarodna nauchna konferentsiya "Tendentsii i predizvikatelstva v razvitiyeto na ikonomikata", Tom III, Izdatelstvo "Nauka i ikonomika", Ikonomicheski universitet -. Varna, 2012, s. 217- 223 Korganashvili L. D. (2011). Znacheniye religioznogo kul'turnogo naslediya v razvitii turizma v Gruzii." Turizm i kul'tura v sovremennom mire". Materialy mezhdunarodnoy nauchno- prakticheskoy konferentsii, 13-14 oktyabrya, 2011g.), Sankt-Peterburg, s. 233-238 Korganashvili L., Kharadze N. (2014). Regional Project management of Tourism Development in Georgia. Project Management Development – Practice and Perspectives. Third International Scientific Conference on Project Management in the Baltic Countries. University of Latvia. Conference Proceedings. Riga, 2014, 109-116 Lamont Matthew James (2009), Independent bicycle tourism: a whole tourism systems perspective, Tourism Analysis , 14 (5), 605-620. Leiper Neil (2004). Tourism Management, Pearson Education Australia Press Release (2016) PR No.: PR 16008, 18 Jan 16. Retrieved from: http://media.unwto.org/pressrelease/2016-01- 18/international-tourist-arrivals-4-reach-record-12-billion-2015 T&TCR (2013). The Travel & Tourism Competitiveness Report 2013. World Economic Forum. Geneva, Switzerland. T&TCR (2015). The Travel & Tourism Competitiveness Report 2015. World Economic Forum. Geneva, Switzerland. http://www3.weforum.org/docs/TT15/WEF_Global_Travel&Tourism_Report_2015.pdf UNWTO (2013). World Tourism Barometer. Volume 11, Issue 6 (December 2013). Retrieved from: http://www.e-unwto.org/toc/wtobarometereng/11/6 World Bank Retrieved from: http://data.worldbank.org/indicator/ WTO. Georgia (2014). Retrieved from: http://stat.wto.org/CountryProfile/WSDBCountryPFView.aspx?Language=E&Country=GE WTO. Statistics: International trade statistics 2014. Trade in commercial services. Retrieved from: https://www.wto.org/english/res_e/statis_e/its2014_e/its14_toc_e.htm WTTC. Georgia (2015). Travel & Tourism Economic Impact 2015. Georgia. Retrieved from: http://www.wttc.org/- /media/files/reports/economic%20impact%20research/countries%202015/georgia2015.pdf WTTC. World (2015). Travel & Tourism Economic Impact 2015. Retrieved from: http://www.wttc.org/- /media/files/reports/economic%20impact%20research/regional%202015/world2015.pdf 389
PROMOTING INNOVATION IN THE HOTEL INDUSTRY Marius BRAZDAUSKAS, Greta GRUODĖ Vilniaus Kolegija / University of Applied Sciences, Faculty of Business Management, Vilnius, Lithuania. Abstract Today innovation is an essential factor for business competitive advantage and progress, especially in such customer-oriented business areas like hotel industry. More than ever before, both leisure and business travellers are looking for unique innovative experiences; therefore, hotel industry is highly motivated to advance and promote new innovations to gain stronger market positions and create outstanding brands. This paper is an exploratory study aiming to illustrate the integration of various approaches to promote innovation in hotel industry, and increase better understanding of innovation dynamics in recent hotel industry developments. The objective of this paper is to analyze innovation in hotel industry in terms of four innovation types of product, process, marketing and organizational innovations (OECD, 2015), and, in turn, to exemplify this innovation variety based on a case study of Marriott hotel in accordance to their recent innovation developments. Keywords: hotel industry, hotel innovations, product innovation, process innovation, organizational innovation, marketing innovation. Introduction Today innovation is an essential factor for business competitive advantage and progress, especially in such customer-oriented business areas like hotel industry. Currently tourism is one of the most promising industries in the world; therefore, there is urgent need to better understand and develop innovations. Research suggests that tourists are more than ever before looking for new and unique experiences (Hua et al., 2009). As hotel industry is highly competitive, hotels invest more proactively in innovations in order to maintain or improve their market positions and brand images. In the context of hotel management, Chen (2011) indicated that innovation provides means for an organization to convert change into opportunities and thus succeed. More than ever before, both leisure and business travellers are looking for unique innovative experiences; therefore, hotel industry is highly motivated to advance and promote new innovations to gain stronger market positions and create outstanding brands. Firstly, what is innovation? Innovation is the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations. There are different innovation classification models for discussing innovation types. One of the most prominent and established models of innovation classification is provided in the Oslo Manual (OECD, 2005), where innovation is classified into four types. Firstly, for product innovation refers to the introduction of a new product, including essential improvements, technical specification, components, materials, and other functional characteristics. Secondly, process innovation refers to the implementation of a new production method or delivery method (mainly focus on processes). Thirdly, marketing innovation refers to a new 390
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PROCEEDINGS OF The International Bu
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Proceedings of the International Bu
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Costs and Benefits of Marketing Com
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Sources of Competitive Advantage in
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INNOVATIVE THINKING AS A REQUIREMEN
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The participants of the conducted s
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thinking: nature, specific traits,
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4. The training programs aimed at t
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second reason lies in the specifics
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Conclusions To sum up, it should be
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the impact of the macro-environment
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Creativity Figure 2. The structure
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Boden (2004) distinguishes two broa
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consists of factors and trends oper
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Druzhinin, 1999 Gebert, 2002 Krause
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Table 4. Details of the respondents
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Figure 5. Distribution of expectati
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climate, which obstructs the expres
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Simonton, D. K. (2003). Scientific
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Unlocking and diffusing environment
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11. Aping: a copy cat is possible b
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finding tours, network sessions, id
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Conclusions Although this research
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THE INTERFACE BETWEEN THE STUDENTS
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135 (47.4 percent) students, the re
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and agreeableness. Most researchers
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individuals with strongly expressed
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of statistics were identified in th
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When analysing the data of the Crea
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Childishness 5.77 1.79 5.46 1.66 1.
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Generalizing the obtained results i
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openness to experience in students
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the third year students, as well as
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Wang, N., Jome, L. M., Haase, R. F.
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Csikszentmihalyi (1991) concurs and
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Pictures, imaging, perception and m
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participants had given their consen
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Kirkpatrick D. (1994) cited Rigg &
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the ability to transform the existi
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Almost 70 percent of the students i
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The respondents studying at the Fac
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with other faculties who are willin
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INNOVATIVE AND CREATIVE ICT SOLUTIO
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The author suggests that the proces
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activity (e.g. between two and thre
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characteristics of innovative ICT s
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Innovative and creative business so
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type of projector. Its type and cap
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Badzioska, E. (2016). The Concept o
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BUILDING RESILIENT ORGANIZATIONS AN
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Even though open innovation is most
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Most of the wood construction -rela
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MEE (Finnish Ministry of Employment
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the concept. Conceptual layer is co
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It is important to indicate the acc
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elationship can have the impact on
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THE USE OF TIME-DRIVEN ACTIVITY BAS
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The term of time consuming includes
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Table 1. The time equation of purch
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In the classical approach of accoun
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COSTS AND BENEFITS OF MARKETING COM
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Marketing experts A total of 13 mar
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No common rules, but facilitators D
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For radio spots and TV ads, adverti
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interviewed companies were locally
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(Objectives of) the most used and b
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Table 7. Correlation of interest in
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selected by companies amid various
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Exhibit 1). This shows a clear conn
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Brand awareness is thought to accru
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celebration, victory and the epitom
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eaching and identifying with their
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2014). This worked to increase awar
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Exhibit 6. Impact of Marketing Tech
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McDonald, Colin. (1991). Sponsorshi
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products dedicated to older consume
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The study was conducted in November
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The study was conducted by question
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The research results also showed th
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stages. (Freeman, Soete, 2001). Kul
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and process innovations and innovat
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company's innovation culture. For e
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Conclusions Reviewing the definitio
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ONE DOWNTOWN STREET. ONE DOWNTOWN P
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construction of new ones while othe
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association of post-earthquake buil
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After carrying out of this inquiry,
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SOCIAL MEDIA AND ITS INFLUENCES ON
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Social Media Definition of social m
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Forums Perhaps the forums came befo
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find 80% their prefer shops online
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ASSESSMENT OF DIFFERENT GENERATION
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Table 1. Generations of Georgian po
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FOOD-RELATED LIFESTYLE AS AN INNOVA
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The eco-moderate food consumer, Th
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Source: author’s elaboration. Fig
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Cholewa-Wójcik, A., & Świda, J. (
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The aim of work is to analyze diffe
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The results of empirical research c
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Legal framework According Hattori a
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on companies as it’s a key elemen
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Figure 5. Opinion about false adver
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EVALUATION OF POSSIBILITIES TO CHAN
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logistics is to save resources, to
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Figure 2. Review of Cargo handling
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Air pollution passes into other sph
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Figure 6. The Cascade bulk cargo ha
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Figure 8. Principle of dust suppres
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WHEN SHARED VALUE MEETS CREATIVITY:
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Figure 1. Value creation framework
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in private people who are oriented
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“Creative thinking led to Nobel P
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offer the machine, for free. Then t
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Yunus, M., Dalsace, F., Menasce, D.
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Clearly declarative character, mani
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management, because it would mean t
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of companies do not see the need to
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Figure 6. Problems noticed in enter
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epresentatives of SMEs have a right
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practitioners have developed their
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Table 2. Industrial state problems
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Acting boldly without being limited
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SOCIAL STAKEHOLDERS APPROACH TO TRA
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Assessing Vilniaus kolegija/Univers
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graduates were useful for their ins
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S. Pogosian and I. Dzemyda (2012) n
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European policies toward flexible w
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the “Law on Temporary Agency Empl
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where staff where engaged in tempor
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Edquist C. & Hommen L. Comparing na
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In 1997, this ‘overly constricted
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Figure 1. Major themes identified d
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Given that SMEs were shaped by thei
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approached in the recent study by J
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Foreman-Peck, J., & Nicholls, T. (2
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unemployment? Journal of Business V
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Business related innovation phenome
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Schumpeter was one of the foremost
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from OECD member countries (OECD, 2
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Marketing innovation Organisational
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Figure 1. The rate of innovation-ac
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to promote and foster involvement o
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ASSESSING FINANCIAL INCLUSION OF EN
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positive relationships in different
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120% 100% 80% 60% 40% 20% 0% All co
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The highest percentage of firms wit
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Puri M., Rocholl J. Steffen S. (201
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committees. The analysis of advanta
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getting in turn their board represe
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limit of involvement in an investme
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and relatively save. However in the
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A separate investment bank, without
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Zielioski T. (2013), "Zarażenie fi
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encompasses economic, political, so
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management model existing in Great
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Individualism-collectivism dimensio
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The lowest indicator is obtained in
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The power distance indicator in Lit
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After performing a comparative anal
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INNOVATION, ECONOMIC GROWTH, AND IN
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citizens and gain popularity in abr
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eduction of state and private inves
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In 2013 were finished negotiations
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THE PERCEPTIONS OF PARTNERS’ TRUS
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small and medium sized and represen
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Figure 2. Conceptual map of the Rus
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Miles, M.B. & Huberman, A. M. (1994
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Will to discuss issues Issues can b
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Competent in Russian business Trans
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Page 343 and 344: for sources of competitive advantag
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Page 361 and 362: SUSTAINABLE TOURISM AND SOCIAL TOUR
Page 363 and 364: organizations and institutions resp
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Page 367 and 368: On the other hand the highest mean
Page 369 and 370: A major contribution of this resear
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Page 373 and 374: Hence, Georgia has made a big succe
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Page 377 and 378: Figure 3. Credit (ECTs) distributio
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Page 387 and 388: philosopher Arsene Ikaltoeli taught
Page 389: Terms of fierce competition in the
Page 393 and 394: Leadership in Energy and Environmen
Page 395 and 396: Conclusions This article reviewed i
Page 397: ISBN Ba Proceedings of the Internat
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