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logistics is to save resources, to improve competitiveness and processes efficiency by
reducing the organization's negative impact upon the environment (Dong-Wook, 2012). The
main aim of the green logistic is to pursue the development of sustainable logistics system
through the basic logistic technology and innovative activities, the efficiency of logistics
processes are increasing and the negative impact on the environment is gradually reducing
(Browne, 2012). This has to become the main goal of the traditionally perceived maritime
logistics processes, whose main objective is to achieve a high level of cargo operation’s
processes, taking just over a financial perspective but not over to the negative impact on the
environment (fig. 1).
Figure 1. Model of green logistics’ principles *20+.
The literature analysis showed that green logistics concept is often collated with the term
"sustainable development" and it is the background of this study and allows logistics’ sector
to be integrated into a coherent developing seaport logistics system (McLeod, 2014).
Sustainable development can also be defined as an environmentally-oriented feedback
logistics process which balances the logistical resources, and reduces environmental
pollution by using modern innovative logistics technologies in the design and
implementation of freight, handling, storage, and waste management in logistics business
companies (Waters, 2010). Another factor of sustainable development implementation into
maritime logistics business is technological progress. Sustainable development is impossible
without the development of innovative and high-tech applications traditionally formed in
logistics business (Ray, 2010). It is the same as the development of technological capacities
in cargo handling processes: high technological supporting is one of the main factors of
effectiveness (Cowie, 2010). If the maritime logistics company fails to assess changing
environment and takes into account logistical processes transformation and orientation to
the environment through innovative technologies, it will not define its potential in maritime
logistics industry and will not be kept in the original "high-tech” installation level, so the
interests and technology of maritime logistics company have to be controlled targets by
regional legislation and promotion (Zinkevičiūtė, 2013).
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