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obtain different food product. One question in this set is controversial, the one “It is<br />

important to me that food products are fresh”. Nowadays there are packing systems that do<br />

not process food but allows extend their shelf-life, these systems are modified atmosphere<br />

packaging (MAP) or active packaging. That mean that without processing of food product, it<br />

might be packed in the way of exceding its expiration dates. It might bring some problems in<br />

interpreting this question to respondents and then in data analysis.<br />

Figure 1. Distinguish of dimensions concerning packaging<br />

189

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