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Figure 4. Statements investigating consumers approach to convenience. Source: author’s elaboration.
Conclusions
Although Food Related Lifestyle is a standardized method for eating habits and food
products shopping habits investigation, used mostly for segmenting consumers, their
mutual evaluation, especially for cross-cultural, cross-country comparison. Previous changes
of this method has been an inspiration to make changes in a standardized questionnaire and
compare buying habits closely related with packaging and packaging technologies used in
food products.
Research with the use of a new method Food Packaging Related Lifestyle might allow the
segmentation of consumers due to their approach to food packaging. It is interesting from a
researcher’s point of view to explore the relation of consumers lifestyle and packaging
shape, sizes and preferred materials, to investigate consumers approach to new packaging
technologies like MAP (Modified Atmosphere Packaging), intelligent and active packaging,
packaging nanomaterials. It is also important to study lifestyle in relation to environmentalfriendly
packaging demand, namely the areas which are of interest from a Packaging Related
Lifestyle point of view. This kind of study may have direct transfer to market offer and
innovative changes in food packaging, better adjusting to consumer demands and needs.
That may lead to positive changes and improvements in consumers’ quality of life.
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