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elationship can have the impact on the selection of methods used, although it might seem<br />

unprofessional for such errors to be taken into account. In the course of further research<br />

the possibility of a separate analysis of the responses from men and women seems to be<br />

interesting, but for this article it is not necessary. It is worth noting that the insurance<br />

companies in Europe generally employ more men than women.<br />

Most respondents are aged 31-40 which has to do with the high-tech industry gathering<br />

young people. This may raise doubts whether such an age provides sufficient knowledge<br />

and skills for people management. These doubts are dispelled by information about<br />

experience in a managerial position – only six managers have experience of less than three<br />

years, and more than 80 has worked on such position for more than 7 years. This seems a<br />

reasonable period to gain the necessary experience and to provide credible answers to the<br />

questions posed in the interview.<br />

Most indications in the field of operations management preferred "individually customized<br />

training”. It is not hard to guess the reason - the main criteria for IP are knowledge and<br />

skills. For this reason, the managers pointed the need for individual training as a factor<br />

positively influencing the level of IP of employees in their departments. Also, the "Elearning"<br />

received high indication – it is cheap and easy to carry out and its effectiveness<br />

may be high.<br />

It is worth noting the numerous indications on the "introduction of competence models".<br />

Results indicate that already at the recruitment stage a company can get an employee with<br />

high innovation potential and, thus, being suitable for the position. This approach is very<br />

convenient for managers since it allows them to obtain better results of work. For similar<br />

reasons „usage of head-hunter” also received high marks.<br />

Coaching also received high indications, as well as training, as it relates to developing<br />

knowledge and skills. As coaching shapes the use of character traits, it is an important<br />

component of the IP. A comprehensive approach to the management of the IP components<br />

may result in an additional increase in the level of potential by emphasizing such character<br />

traits that results in an increase of skills (for example, emphasizing sociability affects the<br />

ability to work in a group). High indications on „creating creative groups” were not a<br />

surprise since it was implicated by the context of the research, and, after all, elements of<br />

innovation are being researched.<br />

The results of the research provide useful information not only for the management teams<br />

of innovators, but also for scientists studying the use of management tools. In the course of<br />

further research, it is advisable to focus on the reasons for which these management<br />

activities are preferred. Another path of the research is an analysis of the impact of the<br />

introduction of method of management in the enterprise on the level of IP. It should be<br />

noted that such a research would require the examination of the level of innovation<br />

potential before the implementation of a change and right after its implementation<br />

(preferably several times at different intervals).<br />

110

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