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achieve increased value and profitability of tourism, the state needs to increase the quality of goods and services provided for tourists. Respectively, the ultimate goal needs to be development of Tourism industry (who is driving forces for the sector growth) and Tourism education (who is providing future professionals for the sector). 2. Collaboration within the key actors involved in the process of tourism development – state, industry and academia - is essential to make the process more efficient, costeffective and sustainable. 3. There is right time for Universities to demonstrate their real role in a broad development picture of the state. To be capable of getting in charge of this process, first universities need enquire the real value of their work and then to start rethinking the way they provide education. New developments require totally different employability skills and competences from graduate students that would enable them to handle the changing circumstances of the global tourism industry. Students see university education as an investment for a future career. Diplomas need to offer economic value to the graduates. Therefore, Tourism programs need to regard the employability issue as one of the core product of education. 4. While redesigning curriculums, university need to use both academic and vocational approaches in order to secure generative, functional and transferable knowledge. This will provide a productive basis for students to further build and develop new knowledge and skills in the future. Such program would provide tourism sector with highly competitive human capital that would pave useful to its further development. 5. Greater involvement of international expertise is needed for harmonization of the qualification frameworks and creation of curriculum designs. Sharing knowledge through international academic exchange programs is essential for students and professors to increase the scope and the value of their knowledge and experiences. 6. Development of learning resources is vital for Tourism education. Contemporary and professional literature needs to be translated in order to catch up the worldwide developments in Tourism and make education more relevant to contemporary challenges of the industry. 7. State needs to work with private sector to show them their role in overall country development scheme. Youth is high potential workforce able to develo This is the ultimate advantage of youth which is not used and aware yet by Georgia industries. There is great need to change the perception of industries that youth are less skillful. Indeed, youth are good investment projects. Putting investment in their development will result in their own benefit in the future. 8. State needs to promote joint researches and activities among university and industry to stimulate collaboration. Joint projects would rebuild the trust towards universities. Usually, the committed interest of cooperation demonstrated by the both sides - university and industries, contributes production of more benefit for both of the parties. A consultative framework needs to be elaborated among Tourism Industry and Tourism 379
Academic representatives to receive feed-back and design more employer tailored teaching programs. This would pave useful to respond the increased challenges of the industry development and contribute the economic growth of the country. 9. Tourism needs to be developed at grass-root level. Existence of tourism professional associations and councils encourages development of tourism education and research. Forums, conference, summits and other professional events organized by civil society organizations and universities, increases the attractiveness of the field for highly qualified professionals and as well as for future tourism specialists. References Airey, D. Tribe, J. (2005). An international handbook of tourism education. United Kingdom, Elsevier. EU Support to the Private Sector in the context of Association Agreements including DCFTAs (Georgia, Moldova and Ukraine). (2014). DAI Europe research report. Georgian Tourism Strategy: 2015-2025 (2015). Georgian National Tourism Administration and Solimar International joint strategic paper. Higher Education Qualification Framework of Georgia. (2014). National Centre for Educational Quality Enhancement of Georgia. Tbilisi, Georgia. Inui, Y. Wheeler, D. Lankford, S.(2006). Rethinking Tourism Education: What Should Schools Teach? Journal of Hospitality, Leisure, Sport and Tourism Education, 5, No. 2. Jakeli, T. (2013). Standard Testing versus Quality Education. Journal “Liberal”. Tbilisi, Georgia. Machabeli, G. Andguladze, N. Bregvadze, T. (2013). The Influence of Higher Education on formation of Labor Force in Georgia. The International Institute for Education Policy, Planning and Management (EPPM). Tbilisi, Georgia. Maurer, C. Egger, R. (2014). Tourism Education – are we educating employees for the future? INCONTOUR 2014: Tourism Research Perspectives. Norderstedt, Books on Demand. Perkins, D. (2006). Constructivism and troublesome knowledge. In J. H. F., Meyer and R. Land, ed. Overcoming barriers to student learning: threshold concepts and troublesome knowledge. Routledge: London, UK. Rojeck, C. Urry, J. (1997). Touring Cultures: Transformation of travel and theory. New York, Routledge. Tourism statistics review in Georgia (2014). Annual report. Georgian National Tourism Administration. Tbilisi, Georgia. Travel & Tourism Competitiveness Index (2013). World Economic Forum. Turner, R. Sears, Z. (2013) Travel & Tourism as a Driver of Employment Growth. World Economic Forum. UNWTO World Tourism Barometer (2013). The World Truism Organization (UNWTO) publication. World Travel and Tourism Economic Impact. (2014). World Travel & Tourism Council annual report. Zehrer, A. Mössenlechner, C. Key Competencies of Tourism Graduates: The Employers' Point of View. Journal of Teaching in Travel & Tourism. Volume 9, Issue 3-4, 2009. 380
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PROCEEDINGS OF The International Bu
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Proceedings of the International Bu
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Costs and Benefits of Marketing Com
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Sources of Competitive Advantage in
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INNOVATIVE THINKING AS A REQUIREMEN
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The participants of the conducted s
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thinking: nature, specific traits,
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4. The training programs aimed at t
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second reason lies in the specifics
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Conclusions To sum up, it should be
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the impact of the macro-environment
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Creativity Figure 2. The structure
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Boden (2004) distinguishes two broa
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consists of factors and trends oper
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Druzhinin, 1999 Gebert, 2002 Krause
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Table 4. Details of the respondents
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Figure 5. Distribution of expectati
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climate, which obstructs the expres
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Simonton, D. K. (2003). Scientific
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Unlocking and diffusing environment
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11. Aping: a copy cat is possible b
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finding tours, network sessions, id
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Conclusions Although this research
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THE INTERFACE BETWEEN THE STUDENTS
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135 (47.4 percent) students, the re
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and agreeableness. Most researchers
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individuals with strongly expressed
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of statistics were identified in th
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When analysing the data of the Crea
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Childishness 5.77 1.79 5.46 1.66 1.
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Generalizing the obtained results i
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openness to experience in students
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the third year students, as well as
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Wang, N., Jome, L. M., Haase, R. F.
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Csikszentmihalyi (1991) concurs and
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Pictures, imaging, perception and m
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participants had given their consen
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Kirkpatrick D. (1994) cited Rigg &
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the ability to transform the existi
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Almost 70 percent of the students i
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The respondents studying at the Fac
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with other faculties who are willin
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INNOVATIVE AND CREATIVE ICT SOLUTIO
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The author suggests that the proces
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activity (e.g. between two and thre
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characteristics of innovative ICT s
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Innovative and creative business so
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type of projector. Its type and cap
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Badzioska, E. (2016). The Concept o
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BUILDING RESILIENT ORGANIZATIONS AN
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Even though open innovation is most
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Most of the wood construction -rela
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MEE (Finnish Ministry of Employment
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the concept. Conceptual layer is co
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It is important to indicate the acc
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elationship can have the impact on
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THE USE OF TIME-DRIVEN ACTIVITY BAS
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The term of time consuming includes
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Table 1. The time equation of purch
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In the classical approach of accoun
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COSTS AND BENEFITS OF MARKETING COM
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Marketing experts A total of 13 mar
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No common rules, but facilitators D
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For radio spots and TV ads, adverti
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interviewed companies were locally
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(Objectives of) the most used and b
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Table 7. Correlation of interest in
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selected by companies amid various
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Exhibit 1). This shows a clear conn
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Brand awareness is thought to accru
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celebration, victory and the epitom
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eaching and identifying with their
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2014). This worked to increase awar
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Exhibit 6. Impact of Marketing Tech
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McDonald, Colin. (1991). Sponsorshi
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products dedicated to older consume
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The study was conducted in November
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The study was conducted by question
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The research results also showed th
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stages. (Freeman, Soete, 2001). Kul
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and process innovations and innovat
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company's innovation culture. For e
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Conclusions Reviewing the definitio
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ONE DOWNTOWN STREET. ONE DOWNTOWN P
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construction of new ones while othe
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association of post-earthquake buil
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After carrying out of this inquiry,
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SOCIAL MEDIA AND ITS INFLUENCES ON
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Social Media Definition of social m
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Forums Perhaps the forums came befo
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find 80% their prefer shops online
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ASSESSMENT OF DIFFERENT GENERATION
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Table 1. Generations of Georgian po
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FOOD-RELATED LIFESTYLE AS AN INNOVA
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The eco-moderate food consumer, Th
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Source: author’s elaboration. Fig
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Cholewa-Wójcik, A., & Świda, J. (
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The aim of work is to analyze diffe
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The results of empirical research c
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Legal framework According Hattori a
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on companies as it’s a key elemen
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Figure 5. Opinion about false adver
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EVALUATION OF POSSIBILITIES TO CHAN
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logistics is to save resources, to
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Figure 2. Review of Cargo handling
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Air pollution passes into other sph
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Figure 6. The Cascade bulk cargo ha
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Figure 8. Principle of dust suppres
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WHEN SHARED VALUE MEETS CREATIVITY:
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Figure 1. Value creation framework
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in private people who are oriented
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“Creative thinking led to Nobel P
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offer the machine, for free. Then t
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Yunus, M., Dalsace, F., Menasce, D.
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Clearly declarative character, mani
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management, because it would mean t
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of companies do not see the need to
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Figure 6. Problems noticed in enter
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epresentatives of SMEs have a right
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practitioners have developed their
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Table 2. Industrial state problems
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Acting boldly without being limited
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SOCIAL STAKEHOLDERS APPROACH TO TRA
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Assessing Vilniaus kolegija/Univers
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graduates were useful for their ins
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S. Pogosian and I. Dzemyda (2012) n
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European policies toward flexible w
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the “Law on Temporary Agency Empl
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where staff where engaged in tempor
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Edquist C. & Hommen L. Comparing na
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In 1997, this ‘overly constricted
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Figure 1. Major themes identified d
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Given that SMEs were shaped by thei
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approached in the recent study by J
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Foreman-Peck, J., & Nicholls, T. (2
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unemployment? Journal of Business V
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Business related innovation phenome
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Schumpeter was one of the foremost
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from OECD member countries (OECD, 2
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Marketing innovation Organisational
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Figure 1. The rate of innovation-ac
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to promote and foster involvement o
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ASSESSING FINANCIAL INCLUSION OF EN
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positive relationships in different
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120% 100% 80% 60% 40% 20% 0% All co
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The highest percentage of firms wit
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Puri M., Rocholl J. Steffen S. (201
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committees. The analysis of advanta
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getting in turn their board represe
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limit of involvement in an investme
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and relatively save. However in the
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A separate investment bank, without
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Zielioski T. (2013), "Zarażenie fi
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encompasses economic, political, so
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management model existing in Great
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Individualism-collectivism dimensio
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The lowest indicator is obtained in
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The power distance indicator in Lit
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After performing a comparative anal
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INNOVATION, ECONOMIC GROWTH, AND IN
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citizens and gain popularity in abr
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eduction of state and private inves
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In 2013 were finished negotiations
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THE PERCEPTIONS OF PARTNERS’ TRUS
Page 329 and 330: small and medium sized and represen
Page 331 and 332: Figure 2. Conceptual map of the Rus
Page 333 and 334: Miles, M.B. & Huberman, A. M. (1994
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Page 339 and 340: Appendix 3. Trustworthiness cluster
Page 341 and 342: SOURCES OF COMPETITIVE ADVANTAGE IN
Page 343 and 344: for sources of competitive advantag
Page 345 and 346: The competitive advantage of compan
Page 347 and 348: discrepancy of responses was slight
Page 349 and 350: Budzyoska-Biernat A. (2015). Strate
Page 351 and 352: the economy of European countries m
Page 353 and 354: Scientific literature emphasizes th
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Page 357 and 358: No. Competence Score Group No. Comp
Page 359 and 360: When generalizing the research resu
Page 361 and 362: SUSTAINABLE TOURISM AND SOCIAL TOUR
Page 363 and 364: organizations and institutions resp
Page 365 and 366: Municipalities were chosen in a way
Page 367 and 368: On the other hand the highest mean
Page 369 and 370: A major contribution of this resear
Page 371 and 372: Shin, Y. (2010). Residents' Percept
Page 373 and 374: Hence, Georgia has made a big succe
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Page 377 and 378: Figure 3. Credit (ECTs) distributio
Page 379: There are provided good organizatio
Page 383 and 384: total exports. Travel & Tourism inv
Page 385 and 386: trends in the development of touris
Page 387 and 388: philosopher Arsene Ikaltoeli taught
Page 389 and 390: Terms of fierce competition in the
Page 391 and 392: PROMOTING INNOVATION IN THE HOTEL I
Page 393 and 394: Leadership in Energy and Environmen
Page 395 and 396: Conclusions This article reviewed i
Page 397: ISBN Ba Proceedings of the Internat
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