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GLOBAL INTERNATIONAL BUSINESS MANAGEMENT MODELS
AND THEIR COMPARATIVE ANALYSIS
Gediminas DAVULIS
Vilniaus Kolegija / University of Applied Sciences,
Faculty of Business Management, Vilnius, Lithuania.
Abstract
The purpose of research is to analyze the international business management models in case of various world
countries, to identify their similarities and differences and to determine what specific features of these models
could be applied to Lithuanian international business. The research methods used are comparative analysis of
scientific literature and statistic data.
The theoretical basics of international business management models, their formation and usage are discussed in
the article. The most attention is paid to the theoretical analysis of three main international business management
models, i.e. American, European and Japan models. The analysis of various variants of European international
business management models’, emphasizing their regional peculiarities are made.
The comparative analysis of USA, Japan and Sweden international business management models as well as
Lithuanian one is made in the paper, using Hofstede cross-culture differences criteria. Analysis showed, that
Sweden international business management model is most suitable for Lithuania.
Keywords: business management, global international business management models, comparative analysis.
Introduction
The intensity of globalization and the increasing international trade foster international
business expansion and its growth in most regions of the world. International business, which
has been rapidly growing in recent decades, is becoming increasingly attractive not only to
large corporations, but also to small enterprises, which due to the improving communication
techniques, can attract more customers and, as a result, is becoming part of the global market.
In the period of intensifying international business and the increasing international competition
between enterprises a key success factor is becoming a properly selected international business
management model that impacts the activity processes of most enterprises, which shape the
final result of their activity. Therefore, it is relevant to investigate theoretical principles
regarding international business management models formation and their application in
enterprises when assessing their pros and cons. International business reacts sensitively to
various economic, political, social, environmental, legal and other types of factors related to the
markets, business support services and other processes, which are of major importance to
international business and which not merely determine international business success but also
provide the opportunity to carry out international commercial activities. When expanding the
enterprise activity at the international level the question then arises as which business
management model would best suit for different markets and different activities with regard to
the enterprise experience, the philosophy of enterprise activity, its strategy and opportunities.
In the current complex international environment enterprises face different value systems and
beliefs of different countries; therefore the heads should be able to successfully develop inter -
cultural cooperation to make international business flourish. Thus, for a successful international
business development it is essential to estimate cultural environment (in a broad sense), which
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