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References Austad, David H. Silvera Benedikte. (2004). Factors predicting the effectiveness of celebrity endorsement advertisements. European Journal of Marketing. 38 (11/12). 1509-1526. Business Wire. (2010). In-Game Advertising in EA Games Lifts Brand Sales: First Time Research Connects What Consumers See in-Game with What They Buy In-Store. Retrieved on March 17, 2015 from http://www.businesswire.com/news/home/20100914005596/en/In-Game-Advertising-EA-Games-Lifts- Brand-Sales#.VQ8YrxDF8mc Carrillat, François A.; d’Astous, Alain & Christianis, Haralambos. (2014). Guilt by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors. Psychology & Marketing. 32 (11), 1024-1039. Chadwick, S., & Burton,N. (2011). The evolving sophistication of ambush marketing: A typology of strategies. Thunderbird International Business Review. 53 (6), 709–719. Clark, Malcolm. (2012) Olympic sponsorship: Must it be so unhealthy? Retrieved on March 19, 2015 from http://www.cnn.com/2012/07/19/opinion/olympic-sponsorship-clark/ Cornwell, Amanda Spry Ravi Pappu T. Bettina. (2011). Celebrity endorsement, brand credibility and brand equity. European Journal of Marketing. 45 (6), 882-909. Dickson, Geoff; Naylor, Michael; Phelps, Sean. (2014) Consumer attitudes towards ambush marketing. Sport Management Review. Dolphin, Richard R. (2003). Sponsorship: perspectives on its strategic role. Corporate Communications: An International Journal. 8 (3), 173-186. Dwane Hal Dean & Abhijit Biswas. (2001). Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services. Journal of Advertising. 30 (4), 41-57. Elberse, Anita; & Verleun, Jeroen. (2012). The Economic Value of Celebrity Endorsements. Journal of Advertising Research. 52 (2), 149-165. Farrell, Kathleen A.; Karels, Gordon V.; Montfort, Kenneth W.; & McClatchey, Christine A. (2000) Celebrity Performance and Endorsement Value: The Case of Tiger Woods. Managerial Finance. 26 (7), 1-15. Fehle, Frank, Tsyplakov, Sergey, & Zdorovtsov, Vladimir. (2005) Can Companies Influence Investor Behavior through Advertising? Super Bowl Commercials and Stock Returns. European Financial Management. 11(5), 625 – 647. IEGSR. (2013). 2013 Sponsorship Outlook: Spending Increase Is Double-Edged Sword. Retrieved on February 26, 2015 from http://www.sponsorshicom/iegsr/2013/01/07/2013-Sponsorship-Outlook--Spending- Increase-Is-Dou.aspx Ipsos. (2014). World Cup Sponsorship Marketing Effect Follow-up Research Report (Phase I) Retrieved on March 2, 2015 from http://www.ipsos.com.cn/sites/default/files/07.2014Brazil.pdf Kaplan, Daniel. (2004). Gatorade, NFP agree to $384M, 8-year renewal. Retrieved on February 27, 2015 from http://www.sportsbusinessdaily.com/Journal/Issues/2004/02/20040223/This-Weeks-Issue/Gatorade- NFL-Agree-To-$384M-8-Year-Renewal.aspx Kiersh, Ed. (1992) A shoe-in. ADWEEK Eastern Edition. 33 (16), 19. General Reference Center GOLD. Retrieved on February 27, 2015 from http://go.galegroucom.ezproxy.neu.edu/ps/i.do?id=GALE%7CA12203195&v=2.1&u=mlin_b_northest&it =r&p=GRGM&sw=w&asid=d50de6a8e8062024fcc82c8c7642bae1 Knittel, Christopher R., & Stango, Victor. (2014). Celebrity Endorsements, Firm Value, and Reputation Risk: Evidence from the Tiger Woods Scandal. Management Science. 60 (1), 21-37. Kramar, Lindsey. (2015) Super Bowl 2015: How much does a 30 second television commercial cost? Retrieved March 3, 2015 from: http://www.syracuse.com/superbowl/index.ssf/2015/01/super_bowl_2015_how_much_does_commer cial_cost_tv_ad_30_second_spot.html Lane, Randall. (1995) Price out of sponsoring the Olympics? Have we got a sled dog for you. Adventure Marketing. Forbes Inc. Leichtman Research Grou (2015) On-Demand TV 2014: A Nationwide Study on VOD and DVRs. Leichtman Research Grou Littwin, Mike. (1992) Jordan hid allegiance under flag: Cover-up discloses Nike won shoe war BARCELONA 92. Retrieved on February 25, 2015 from http://articles.baltimoresun.com/1992-08- 09/sports/1992222100_1_reebok-nike-jordan-put 147
McDonald, Colin. (1991). Sponsorship and the Image of the Sponsor. European Journal of Marketing. 25 (11), 31-38. McDonald’s Inc. (2012). McDonald's Global Comparable Sales Increase 3.7% in August. PR Newswire. Retrieved on March 18, 2015 from http://news.mcdonalds.com/Corporate/Press-Releases/Financial- Release?xmlreleaseid=122767 McKelvey, Steve, Sandler, Dennis; Snyder, Kevin. (2012) Sport Participant Attitudes Toward Ambush Marketing: An Exploratory Study of ING New York City Marathon Runners. Sport Marketing Quarterly. 21 (1), 7-18. Michaelis, David M. Woisetschläger Manuel. (2012). Sponsorship congruence and brand image. European Journal of Marketing. 46 (3/4), 509 – 523. Nike. (1992) 1992 Annual Company Report. Retrieved on March 4, 2015 from http://investors.nike.com/investors/news-events-and-reports/default.aspx?toggle=reports O’Reilly, Terry. (2014) Sochi Olympics on lookout for ambush marketing. Retrieved on March 1, 2015 from http://www.cbc.ca/news/business/sochi-olympics-on-lookout-for-ambush-marketing-1.2537613 Pallotta, Frank. (2015) Super Bowl XLIX posts the largest audience in TV history. Retrieved February 25, 2015 from: http://money.cnn.com/2015/02/02/media/super-bowl-ratings/ Peters, Justin. (2014). Is the Under Armour Speedskating Suit the Worst Product Placement in Sports History? Retrieved on March 25, 2015 from http://www.slate.com/blogs/five_ring_circus/2014/02/14/under_armour_mach_39_speedskating_suit _the_worst_product_placement_in_history.html Pitt, Leland; Parent, Michael; Berthon, Pierre; Steyn, Peter G., (2010) Event sponsorship and ambush marketing: Lessons from the Beijing Olympics. Business Horizons. 53, 281 – 290. Plunkett, John. (2010) TV advertising skipped by 86% of viewers. The Guardian. Retrieved on March 3, 2015 from http://www.theguardian.com/media/2010/aug/24/tv-advertising Powell, Matt. (2014) Sneakernomics: Who Will Be The Next Nike? Retrieved on March 3, 2015 from http://www.forbes.com/sites/mattpowell/2014/04/28/sneakernomics-who-will-be-the-next-nike/ PR Newswire. (2012). Global Athletic Footwear Market is Expected to Reach USD 84.4 Billion in 2018: Transparency Market Research. Retrieved on March 13, 2015 from http://www.prnewswire.com/newsreleases/global-athletic-footwear-market-is-expected-to-reach-usd-844-billion-in-2018-transparencymarket-research-171316751.html Reebok. (1999) Reebok International Ltd. History. International Directory of Company Histories. 26. Retrieved on March 7, 2015 from http://www.fundinguniverse.com/company-histories/reebok-international-ltdhistory/ Rhoden, William C. (2012) What Price Glory? Glad You Asked. Retrieved on March 15, 2015 from http://www.nytimes.com/2012/05/21/sports/olympics/what-price-glory-in-olympic-basketball-gladyou-asked.html Robinson, Joshua & Germano, Sara. (2014). Sochi Olympics: Under Armour Suits May Be a Factor in U.S. Speedskating’s Struggles. Retrieved on March 20, 2015 from http://www.wsj.com/articles/SB10001424052702304703804579381002780722432 Shaw, Bud. (2012). Remember Reebok’s “Dan and Dave” Campaign 20 Years Later. Retrieved on March 10, 2015 from http://mentalfloss.com/article/31401/remembering-reeboks-dan-and-dave-campaign-20- years-later Smith, Jacquelyn. (2012) Experts and Viewers Agree: Apple’s ‘1984’ is the Best Super Bowl Ad of All Time. Retrieved on February 11, 2015 from http://www.forbes.com/sites/jacquelynsmith/2012/01/30/experts-and-viewers-agree-apples-1984-isthe-best-super-bowl-ad-of-all-time/ Sonnier, G., & Ainslie, A. (2011). Estimating the Value of Brand-Image Associations: The Role of General and Specific Brand Image. Journal Of Marketing Research. 48 (3), 518-531. St. John, Allen. (2012) After 1984: The Super Bowl Ad That Almost Killed Apple. Retrieved on March 20, 2015 from http://www.forbes.com/sites/allenstjohn/2012/02/02/the-super-bowl-ad-that-almost-killedapple/ Trex, Ethan. (2010). Who Invented the Gatorade Shower? Retrieved on March 18, 2015 from http://mentalfloss.com/article/23653/who-invented-gatorade-shower USA Today. (2015) 2015 Ad Meter results: All 61 Super Bowl XLIX ads, from best to worst. Retrieved on March 10, 2015 from http://admeter.usatoday.com/results/2015 148
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PROCEEDINGS OF The International Bu
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Proceedings of the International Bu
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Costs and Benefits of Marketing Com
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Sources of Competitive Advantage in
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INNOVATIVE THINKING AS A REQUIREMEN
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The participants of the conducted s
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thinking: nature, specific traits,
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4. The training programs aimed at t
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second reason lies in the specifics
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Conclusions To sum up, it should be
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the impact of the macro-environment
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Creativity Figure 2. The structure
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Boden (2004) distinguishes two broa
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consists of factors and trends oper
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Druzhinin, 1999 Gebert, 2002 Krause
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Table 4. Details of the respondents
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Figure 5. Distribution of expectati
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climate, which obstructs the expres
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Simonton, D. K. (2003). Scientific
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Unlocking and diffusing environment
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11. Aping: a copy cat is possible b
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finding tours, network sessions, id
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Conclusions Although this research
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THE INTERFACE BETWEEN THE STUDENTS
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135 (47.4 percent) students, the re
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and agreeableness. Most researchers
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individuals with strongly expressed
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of statistics were identified in th
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When analysing the data of the Crea
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Childishness 5.77 1.79 5.46 1.66 1.
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Generalizing the obtained results i
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openness to experience in students
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the third year students, as well as
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Wang, N., Jome, L. M., Haase, R. F.
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Csikszentmihalyi (1991) concurs and
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Pictures, imaging, perception and m
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participants had given their consen
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Kirkpatrick D. (1994) cited Rigg &
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the ability to transform the existi
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Almost 70 percent of the students i
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The respondents studying at the Fac
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with other faculties who are willin
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INNOVATIVE AND CREATIVE ICT SOLUTIO
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The author suggests that the proces
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activity (e.g. between two and thre
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characteristics of innovative ICT s
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Innovative and creative business so
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type of projector. Its type and cap
Page 97 and 98: Badzioska, E. (2016). The Concept o
Page 99 and 100: BUILDING RESILIENT ORGANIZATIONS AN
Page 101 and 102: Even though open innovation is most
Page 103 and 104: Most of the wood construction -rela
Page 105 and 106: MEE (Finnish Ministry of Employment
Page 107 and 108: the concept. Conceptual layer is co
Page 109 and 110: It is important to indicate the acc
Page 111 and 112: elationship can have the impact on
Page 113 and 114: THE USE OF TIME-DRIVEN ACTIVITY BAS
Page 115 and 116: The term of time consuming includes
Page 117 and 118: Table 1. The time equation of purch
Page 119 and 120: In the classical approach of accoun
Page 121 and 122: COSTS AND BENEFITS OF MARKETING COM
Page 123 and 124: Marketing experts A total of 13 mar
Page 125 and 126: No common rules, but facilitators D
Page 127 and 128: For radio spots and TV ads, adverti
Page 129 and 130: interviewed companies were locally
Page 131 and 132: (Objectives of) the most used and b
Page 133 and 134: Table 7. Correlation of interest in
Page 135 and 136: selected by companies amid various
Page 137 and 138: Exhibit 1). This shows a clear conn
Page 139 and 140: Brand awareness is thought to accru
Page 141 and 142: celebration, victory and the epitom
Page 143 and 144: eaching and identifying with their
Page 145 and 146: 2014). This worked to increase awar
Page 147: Exhibit 6. Impact of Marketing Tech
Page 151 and 152: products dedicated to older consume
Page 153 and 154: The study was conducted in November
Page 155 and 156: The study was conducted by question
Page 157 and 158: The research results also showed th
Page 159 and 160: stages. (Freeman, Soete, 2001). Kul
Page 161 and 162: and process innovations and innovat
Page 163 and 164: company's innovation culture. For e
Page 165 and 166: Conclusions Reviewing the definitio
Page 167 and 168: ONE DOWNTOWN STREET. ONE DOWNTOWN P
Page 169 and 170: construction of new ones while othe
Page 171 and 172: association of post-earthquake buil
Page 173 and 174: After carrying out of this inquiry,
Page 175 and 176: SOCIAL MEDIA AND ITS INFLUENCES ON
Page 177 and 178: Social Media Definition of social m
Page 179 and 180: Forums Perhaps the forums came befo
Page 181 and 182: find 80% their prefer shops online
Page 183 and 184: ASSESSMENT OF DIFFERENT GENERATION
Page 185 and 186: Table 1. Generations of Georgian po
Page 187 and 188: FOOD-RELATED LIFESTYLE AS AN INNOVA
Page 189 and 190: The eco-moderate food consumer, Th
Page 191 and 192: Source: author’s elaboration. Fig
Page 193 and 194: Cholewa-Wójcik, A., & Świda, J. (
Page 195 and 196: The aim of work is to analyze diffe
Page 197 and 198: The results of empirical research c
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Legal framework According Hattori a
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on companies as it’s a key elemen
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Figure 5. Opinion about false adver
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EVALUATION OF POSSIBILITIES TO CHAN
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logistics is to save resources, to
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Figure 2. Review of Cargo handling
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Air pollution passes into other sph
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Figure 6. The Cascade bulk cargo ha
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Figure 8. Principle of dust suppres
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WHEN SHARED VALUE MEETS CREATIVITY:
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Figure 1. Value creation framework
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in private people who are oriented
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“Creative thinking led to Nobel P
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offer the machine, for free. Then t
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Yunus, M., Dalsace, F., Menasce, D.
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Clearly declarative character, mani
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management, because it would mean t
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of companies do not see the need to
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Figure 6. Problems noticed in enter
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epresentatives of SMEs have a right
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practitioners have developed their
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Table 2. Industrial state problems
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Acting boldly without being limited
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SOCIAL STAKEHOLDERS APPROACH TO TRA
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Assessing Vilniaus kolegija/Univers
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graduates were useful for their ins
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S. Pogosian and I. Dzemyda (2012) n
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European policies toward flexible w
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the “Law on Temporary Agency Empl
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where staff where engaged in tempor
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Edquist C. & Hommen L. Comparing na
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In 1997, this ‘overly constricted
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Figure 1. Major themes identified d
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Given that SMEs were shaped by thei
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approached in the recent study by J
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Foreman-Peck, J., & Nicholls, T. (2
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unemployment? Journal of Business V
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Business related innovation phenome
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Schumpeter was one of the foremost
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from OECD member countries (OECD, 2
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Marketing innovation Organisational
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Figure 1. The rate of innovation-ac
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to promote and foster involvement o
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ASSESSING FINANCIAL INCLUSION OF EN
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positive relationships in different
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120% 100% 80% 60% 40% 20% 0% All co
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The highest percentage of firms wit
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Puri M., Rocholl J. Steffen S. (201
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committees. The analysis of advanta
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getting in turn their board represe
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limit of involvement in an investme
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and relatively save. However in the
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A separate investment bank, without
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Zielioski T. (2013), "Zarażenie fi
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encompasses economic, political, so
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management model existing in Great
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Individualism-collectivism dimensio
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The lowest indicator is obtained in
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The power distance indicator in Lit
Page 317 and 318:
After performing a comparative anal
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INNOVATION, ECONOMIC GROWTH, AND IN
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citizens and gain popularity in abr
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eduction of state and private inves
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In 2013 were finished negotiations
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THE PERCEPTIONS OF PARTNERS’ TRUS
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small and medium sized and represen
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Figure 2. Conceptual map of the Rus
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Miles, M.B. & Huberman, A. M. (1994
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Will to discuss issues Issues can b
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Competent in Russian business Trans
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Appendix 3. Trustworthiness cluster
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SOURCES OF COMPETITIVE ADVANTAGE IN
Page 343 and 344:
for sources of competitive advantag
Page 345 and 346:
The competitive advantage of compan
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discrepancy of responses was slight
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Budzyoska-Biernat A. (2015). Strate
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the economy of European countries m
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Scientific literature emphasizes th
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The European Parliament and the Cou
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No. Competence Score Group No. Comp
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When generalizing the research resu
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SUSTAINABLE TOURISM AND SOCIAL TOUR
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organizations and institutions resp
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Municipalities were chosen in a way
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On the other hand the highest mean
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A major contribution of this resear
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Shin, Y. (2010). Residents' Percept
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Hence, Georgia has made a big succe
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driving forces for massive employme
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Figure 3. Credit (ECTs) distributio
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There are provided good organizatio
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Academic representatives to receive
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total exports. Travel & Tourism inv
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trends in the development of touris
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philosopher Arsene Ikaltoeli taught
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Terms of fierce competition in the
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PROMOTING INNOVATION IN THE HOTEL I
Page 393 and 394:
Leadership in Energy and Environmen
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Conclusions This article reviewed i
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ISBN Ba Proceedings of the Internat
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