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The power distance indicator in Lithuania is 42, i.e. it is neither high, nor low. The prevailing
power distance in Lithuania is average; therefore a hierarchical structure is dominant in
enterprises and organizations. There is a great wage gap, which divides society into poor and
rich and has a negative impact on its economic growth. Prosperous entrepreneurs are
considered as powerful persons who impact final decisions. This demotivates people;
inhabitants do not follow the rules established by society, such as paying taxes or taking honest
business activities. The uncertainty avoidance indicator is 65, which shows that people are
uncertain about their future and avoid uncertainty. The individualism -collectivism indicator is
very high in Lithuania. G. Hofstede defines individualism in two ways - as the source of wellbeing
or as alienation. In this respect, individualism is considered as alienation, since every
person is oriented towards himself and his family rather than society. This impacts the
employee relationship - a strong control at work is based on penalties. Male-female indicator is
particularly high, i.e. Male position is strongly expressed in Lithuania. This corresponds to
Lithuanian traditions. Long-term - short-term orientation indicator is particularly low - 30,
which means that in Lithuania entrepreneurs do not seek long-term objectives. The country's
culture is oriented towards a short-term dimension and seeking quick and short-term results.
The proposed principles for international business management model creation in Lithuania
In order to create an appropriate business model of the country there is no need to generate
new ideas, since it is much easier and more effective to follow successful examples of other
countries and adapt them to the Lithuanian environment. Some aspects contradict our culture
and are against business ethics, for instance, strong social relationships prevailing in Japan
would not fit to Lithuania and it would take much effort to adapt it. Thus, when creating a
specific business management model, we should bear in mind personal characteristics of the
country's residents, our values and traditions. The aim of the business management model
creation is to help business representatives of the country to effectively manage processes,
strengthen social relations within the enterprise and seek the desired economic activity results
when considering social and natural environment. On the basis of the research, below are
provided our proposals regarding the principles intended for the Lithuanian international
business management model.
Since Lithuania is a European country, it would be preferable to orientate Lithuanian business
towards the European business management model, particularly to Northern Europe, i.e. the
Swedish model, since with regard to geopolitical and cultural aspects Lithuania is closer to this
particular European region. The Swedish example is the most suitable because this country is
socially oriented, which means that well-being of all residents of the country is of major
importance. One of advantages of this model is that it develops an individual who is selfconfident
and trusts his government, is motivated to pursue his objectives and boldly plunges
into business. The heads of Lithuanian enterprises should trust their employees and provide
them with the opportunities to take initiative in task performance and take personal
responsibility for results. Each enterprise should be socially responsible, the initiative should be
the prerogative of employees; they should seek more than it is specified under the laws and
other legal acts - prepare new projects oriented towards the environmental protection,
maintaining, etc. When establishing this model in Lithuania it is necessary to improve
educational system, which would foster creativity, self-expression and the desire for selfimprovement
regardless of risks. This business model shapes a responsible attitude of an
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