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The respondents were asked to indicate what actions and measures encouraged creativity at
full capacity (the question was put as follows: what actions or measures would you propose to
display creative thinking in an organisation at full capacity?; see Table 7). Many of the
respondents pointed at the adjustment of work schedule, but did not specify how exactly it
should be done. 28% of the respondents believed that changes should be made in workload
and salaries. Here, the respondents were more active and indicated that salary could be based
on an employee incentive system, taking into account the performance, participation in action
groups, the number of internships, collaborative networking.
Table 7. Proposals made by employees.
Work schedule adjustment 30%
Workload and salary 28%
Creativity-friendly, non-traditional environment 17%
Increasing financing for work equipment 16%
Innovation of work organisation 9%
Knowing that a person’s creative expression is only possible in a certain social environment
and that creativity depends to a large extent on the type of environment in which a person is
operating, organisations must refocus their business processes and concentrate their
attention on the environment and the promotion of employees’ creativity.
Conclusions
Analysis of the concept of knowledge, types of knowledge and knowledge potential has
revealed that a person who has unique knowledge and directly shares it with other members
of the organisation facilitates the combination of explicit and tacit knowledge, resulting in
new ideas, i.e. expressions of creativity.
Analysis of scientific literature on the concept of creativity has provided definitions by
different researchers and specified the concept of creativity: creativity is the totality of
qualities and knowledge of a person, allowing that person to think originally, to be able to
discover new and unusual solutions in a qualitative manner, to achieve new results and to
create new knowledge.
Purified characteristics of a creativity-friendly organisational environment have been divided
into the following subcategories: a positive approach to change, trust- and respect-based
interpersonal relationships, freedom of operation and independence, cooperation, flexible
performance assessment strategy, examples of creativity. Some of them have repetitive
elements and therefore could be combined, e.g. positive trust and creative cooperation. A
new subcategory of Medium of Knowledge Potential could be added, considering that the
characteristics of environment are examined in the context of knowledge potential. This
subcategory has such characteristics as knowledge of what is known and what is unknown,
intellectual curiosity, a sense of freedom when a person is not obliged to comply with
formalities, personal connections.
Analysis of scientific literature has served as a basis for a questionnaire and an empirical study
in small businesses ‘Analysis of Creativity-Friendly Organisational Environment’. The study has
found that not all companies pay attention to improving their environment and favourable
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