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hypothesis that creative individuals should be conscientious; however, the latter author identified a strong interface between conscientiousness and creativity only when the research participants assessed themselves. Whereas accoding to St. Wolfradt, J. E. Pretz (2001), conscientiousness / integrity is weakly interfaced with creativity. We assert that very important personality traits – conscientiousness / integrity and agreeableness - are not distinctive traits of a creative personality. Particularly creative individuals can understand moral norms differently than others, they do not always have a high level of agreeableness and and are helpful to others. When investigating the interfaces between neuroticism and creativity we have identified that this trait is negatively interfaced with intuition and is positively interfaced with flexibility, inversiveness and childishness. When analyzing the results of a negative interface between neuroticism and the creativity component - intuition, we found out that, in our opinion, neuroticism inhibits creativity. Some authors emphasize this factor as well. J. Pacevičius (2005) admits that when the level of neuroticism is higher an individual experiences negative emotions during his activities and the fear to stray from norms and rules. The latter has a negative impact on a creative process and activity results. According to the findings of other researchers, individuals with a higher level of neuroticism are less motivated to act, to take decisions, to involve themselves into activities and make solutions (Wang et al, 2006), which undoubtedly are creativity aspects. Other authors (Grakauskaitė- Karkockienė, 2013; Wolfradt, Pretz, 2001) did not identify statistically significant interfaces between creativity and neuroticism. In summary, it should be admitted that our research has supplemented the results obtained by other authors. Conclusions 1. When comparing the estimates of personality traits by means of equation, it was found out that the estimates of openness to experience in males was significantly higher in terms of statistics than in females, whereas other estimates of trait sub scales (neuroticism, extraversion, agreeableness and conscientiousness/integrity) did not differ significantly in males and females. 2. When comparing the estimates of personality traits according to the year of study, it was found out that the estimates of senior students (the third and the fourth year) were significantly higher in terms of statistics in the sub scales of extraversion and openness to experience, compared to the estimates of junior students (the first and the second year); in the latter groups agreeableness and conscientiousness/integrity were expressed at a significantly higher level. Furthermore, it was found out that students who aligned their studies with work were more extroverted and open to experience compared to those who did not work while studying. 3. When comparing the estimates of creativity of males and females it was found out that the estimates of all males, research participants, were statistically higher than of females in the sub scales of seeking innovation, flexibility, originality and criticism and in the total creativity sub scale. 4. It was identified that the estimates of the fourth year students in the sub scales of intuition, seeking innovation and flexibility were significantly higher in term of statistics compared to the first - third year students. No statistically significant differences were identified when comparing the estimates of the first year students with the second and 63
the third year students, as well as comparing the results of the second and the third year students. 5. Correlation analysis of the students' personality traits and creativity shows that those students who were open to experience, extroverted, had a higher level of agreeableness and conscientiousness / integrity had higher estimates of the total creativity. 6. The following correlations between personality traits and creativity components of the research participants were identified: extraversion has a positive correlation with intuition, fantasy, seeking innovation and childishness. Openness to experience was positively interfaced with intuition, originality, criticism, fantasy, flexibility, seeking innovation and inversiveness. 7. It was found out that agreeableness and conscientiousness/integrity was negatively interfaced with creative flexibility, originality, criticism, inversivensss and childishness. The students' neuroticism was negatively interfaced with intuition, whereas positively with flexibility, inversiveness and childishness. References Barrick, M.R.; Mount, M.K. (1991). The Big five personality dimensions and job performance: a meta-analysis. Personnel Psychology, 44, 1–26. Batey, M., Furnham, A. (2006). Creativity, intelligence and personality: A critical review of the scattered literature. Genetic, General and Social Psychology Monographs, 132, 355–429. Beresnevičius, G. (2010). Kūrybiškumo ir kūrybinio mąstymo edukacinės dimensijos. Daktaro disertacija: socialiniai mokslai, edukologija (07S), Šiauliai: Šiaulių universitetas. Costa T., McCrae R.R. (1992). Revised NEO personality inventory (NEO PI-R) and NEO five-factor inventory (NEO-FFI). Professional manual. Odessa: Psychological Assessment Ressources. Costa T., McCrae R.R. (1995). Domains and facets: Hierarchical personality assessment using the revised NEO personality inventory. Journal of Personality Assessment, 64, 21–51. Csikszentmihalyi, M. (1996). Creativity. Flow and the Psychology of Discovery and Invention. New York: Harper Perennial. Eisenberger, Rhoades. (2001). Incremental Effects of Reward on Creativity. Journal of Personality and Social Psychology, 81 (4), 728-741. Feist, G.J. (1999). The influence of personality on artistic and scientific creativity. In R. J. Sternberg (Ed.), Handbook of creativity. Cambridge, UK: Cambridge University Press. Gage, N.L., Berliner, D.C. (1994). Pedagoginė psichologija. Vilnius: Alma littera. Genevičiūtė-Janonienė G., Endriulaitienė A. (2008). Darbuotojų asmenybės savybių ir darbo motyvacijos sąsajos. Psichologija, 38, 100-114. Gomez R., Gomez A., Cooper A. (2002). Neuroticism and extraversion as predictors of negative and positive emotional information processing: Comparing Eysenck’s, Gray’s and Newman’s theories. European Journal of Personality, 16, 333–350. Grakauskaitė-Karkockienė, D. (2006). Studentų kūrybiškumo kaitos ypatumai. Daktaro disertacija: socialiniai mokslai, psichologija (06S), Vilnius: Vilniaus universitetas. Grakauskaitė-Karkockienė, D. (2010). Kūrybiškumo ugdymas: teoriniai ir praktiniai aspektai. Ugdymo psichologija, 21, 66-74. Grakauskaitė-Karkockienė, D. (2013). Studentų kūrybiškumo, asmenybės bruožų ir gimimo eiliškumo sąsajos. Acta Pedagogica Vilnensia, 31, 84-94. Grucza, R.A., Goldberg, L.R. (2007). The Comparative Validity of 11 Modern Personality Inventories: Predictions of Behavioral Acts, Informant Reports, and Clinical Indicators. Journal of Personality Assessment, 89 (2), 167–187. Guilford, J. (1950). Creativity. American Psychologist, V. 444–454. Guilford, J. (1968). Intelligence, Creativity and their Educational Implications. California: Robert R. Knap, San Diego. Hemlin, S., Allwood, C.M., Martin, B.R. (2008). Creative knowledge environments‘. Creativity Research Journal, 20 (2), 196-210. 64
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PROCEEDINGS OF The International Bu
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Proceedings of the International Bu
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Costs and Benefits of Marketing Com
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Sources of Competitive Advantage in
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INNOVATIVE THINKING AS A REQUIREMEN
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The participants of the conducted s
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Page 19 and 20: Conclusions To sum up, it should be
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Page 23 and 24: Creativity Figure 2. The structure
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Page 35 and 36: climate, which obstructs the expres
Page 37 and 38: Simonton, D. K. (2003). Scientific
Page 39 and 40: Unlocking and diffusing environment
Page 41 and 42: 11. Aping: a copy cat is possible b
Page 43 and 44: finding tours, network sessions, id
Page 45 and 46: Conclusions Although this research
Page 47 and 48: THE INTERFACE BETWEEN THE STUDENTS
Page 49 and 50: 135 (47.4 percent) students, the re
Page 51 and 52: and agreeableness. Most researchers
Page 53 and 54: individuals with strongly expressed
Page 55 and 56: of statistics were identified in th
Page 57 and 58: When analysing the data of the Crea
Page 59 and 60: Childishness 5.77 1.79 5.46 1.66 1.
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Page 63: openness to experience in students
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Page 69 and 70: Csikszentmihalyi (1991) concurs and
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Page 73 and 74: participants had given their consen
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Page 77 and 78: the ability to transform the existi
Page 79 and 80: Almost 70 percent of the students i
Page 81 and 82: The respondents studying at the Fac
Page 83 and 84: with other faculties who are willin
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Page 87 and 88: The author suggests that the proces
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Page 93 and 94: Innovative and creative business so
Page 95 and 96: type of projector. Its type and cap
Page 97 and 98: Badzioska, E. (2016). The Concept o
Page 99 and 100: BUILDING RESILIENT ORGANIZATIONS AN
Page 101 and 102: Even though open innovation is most
Page 103 and 104: Most of the wood construction -rela
Page 105 and 106: MEE (Finnish Ministry of Employment
Page 107 and 108: the concept. Conceptual layer is co
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The term of time consuming includes
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Table 1. The time equation of purch
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In the classical approach of accoun
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COSTS AND BENEFITS OF MARKETING COM
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Marketing experts A total of 13 mar
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No common rules, but facilitators D
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For radio spots and TV ads, adverti
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interviewed companies were locally
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(Objectives of) the most used and b
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Table 7. Correlation of interest in
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selected by companies amid various
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Exhibit 1). This shows a clear conn
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Brand awareness is thought to accru
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celebration, victory and the epitom
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eaching and identifying with their
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2014). This worked to increase awar
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Exhibit 6. Impact of Marketing Tech
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McDonald, Colin. (1991). Sponsorshi
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products dedicated to older consume
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The study was conducted in November
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The study was conducted by question
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The research results also showed th
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stages. (Freeman, Soete, 2001). Kul
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and process innovations and innovat
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company's innovation culture. For e
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Conclusions Reviewing the definitio
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ONE DOWNTOWN STREET. ONE DOWNTOWN P
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construction of new ones while othe
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association of post-earthquake buil
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After carrying out of this inquiry,
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SOCIAL MEDIA AND ITS INFLUENCES ON
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Social Media Definition of social m
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Forums Perhaps the forums came befo
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find 80% their prefer shops online
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ASSESSMENT OF DIFFERENT GENERATION
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Table 1. Generations of Georgian po
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FOOD-RELATED LIFESTYLE AS AN INNOVA
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The eco-moderate food consumer, Th
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Source: author’s elaboration. Fig
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Cholewa-Wójcik, A., & Świda, J. (
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The aim of work is to analyze diffe
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The results of empirical research c
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Legal framework According Hattori a
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on companies as it’s a key elemen
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Figure 5. Opinion about false adver
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EVALUATION OF POSSIBILITIES TO CHAN
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logistics is to save resources, to
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Figure 2. Review of Cargo handling
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Air pollution passes into other sph
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Figure 6. The Cascade bulk cargo ha
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Figure 8. Principle of dust suppres
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WHEN SHARED VALUE MEETS CREATIVITY:
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Figure 1. Value creation framework
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in private people who are oriented
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“Creative thinking led to Nobel P
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offer the machine, for free. Then t
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Yunus, M., Dalsace, F., Menasce, D.
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Clearly declarative character, mani
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management, because it would mean t
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of companies do not see the need to
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Figure 6. Problems noticed in enter
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epresentatives of SMEs have a right
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practitioners have developed their
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Table 2. Industrial state problems
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Acting boldly without being limited
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SOCIAL STAKEHOLDERS APPROACH TO TRA
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Assessing Vilniaus kolegija/Univers
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graduates were useful for their ins
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S. Pogosian and I. Dzemyda (2012) n
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European policies toward flexible w
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the “Law on Temporary Agency Empl
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where staff where engaged in tempor
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Edquist C. & Hommen L. Comparing na
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In 1997, this ‘overly constricted
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Figure 1. Major themes identified d
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Given that SMEs were shaped by thei
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approached in the recent study by J
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Foreman-Peck, J., & Nicholls, T. (2
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unemployment? Journal of Business V
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Business related innovation phenome
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Schumpeter was one of the foremost
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from OECD member countries (OECD, 2
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Marketing innovation Organisational
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Figure 1. The rate of innovation-ac
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to promote and foster involvement o
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ASSESSING FINANCIAL INCLUSION OF EN
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positive relationships in different
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120% 100% 80% 60% 40% 20% 0% All co
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The highest percentage of firms wit
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Puri M., Rocholl J. Steffen S. (201
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committees. The analysis of advanta
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getting in turn their board represe
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limit of involvement in an investme
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and relatively save. However in the
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A separate investment bank, without
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Zielioski T. (2013), "Zarażenie fi
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encompasses economic, political, so
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management model existing in Great
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Individualism-collectivism dimensio
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The lowest indicator is obtained in
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The power distance indicator in Lit
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After performing a comparative anal
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INNOVATION, ECONOMIC GROWTH, AND IN
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citizens and gain popularity in abr
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eduction of state and private inves
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In 2013 were finished negotiations
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THE PERCEPTIONS OF PARTNERS’ TRUS
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small and medium sized and represen
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Figure 2. Conceptual map of the Rus
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Miles, M.B. & Huberman, A. M. (1994
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Will to discuss issues Issues can b
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Competent in Russian business Trans
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Appendix 3. Trustworthiness cluster
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SOURCES OF COMPETITIVE ADVANTAGE IN
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for sources of competitive advantag
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The competitive advantage of compan
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discrepancy of responses was slight
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Budzyoska-Biernat A. (2015). Strate
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the economy of European countries m
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Scientific literature emphasizes th
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The European Parliament and the Cou
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No. Competence Score Group No. Comp
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When generalizing the research resu
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SUSTAINABLE TOURISM AND SOCIAL TOUR
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organizations and institutions resp
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Municipalities were chosen in a way
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On the other hand the highest mean
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A major contribution of this resear
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Shin, Y. (2010). Residents' Percept
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Hence, Georgia has made a big succe
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driving forces for massive employme
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Figure 3. Credit (ECTs) distributio
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There are provided good organizatio
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Academic representatives to receive
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total exports. Travel & Tourism inv
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trends in the development of touris
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philosopher Arsene Ikaltoeli taught
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Terms of fierce competition in the
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PROMOTING INNOVATION IN THE HOTEL I
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Leadership in Energy and Environmen
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Conclusions This article reviewed i
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ISBN Ba Proceedings of the Internat
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