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It is important to indicate the accepted concept of human resource management. Within
the scope of this article is to identify the most important elements of human resource
management. From their range there had been selected management activities, vital to the
development of innovation potential. The elements of ZL management process includes
(Armstrong and Taylor, 2014):
human resource planning - a plan aimed at satisfying the future needs of the personnel
organizations considering both internal factors and environmental factors;
recruitment - preparation of a bank of candidates to work according to human resources
plan; choice - two-way process in which the organization decide whether to offer a job
to a candidate and the candidate must decide whether to accept this offer;
implementation (adaptation of employee) - this is a program aimed at conflict-free
inclusion of new employees to the organization;
evaluation of the effects of work - a constant process of providing subordinates about
the effectiveness of their work;
training of employees (development) - a process for maintaining or increasing the
efficiency of their current position;
rewarding employees (related to their motivation);
with the theoretical background, later in the article the assumptions and method of the
conducted research can be pointed.
Assumptions and research method
The research was used to indicate the directory management activities that positively affect
the level of innovation potential of employees in insurance companies. As the respondents
managers directing product lines geared to creative innovation were pointed out.
While preparing the research several assumptions were crucial. First of all, obtaining reliable
results was the most important and in order to achieve it, it was necessary to gain the
involvement of respondents. For the study 290 department product managers in Insurance
companies, operating in the European Union, who have limited time, were selected.
Consequently, the chosen method of research had to be low in time-consuming. It was also
considered that the study should provide 10 most important management activities that
have a positive impact on the IP of employed workers. As an important assumption of the
research, the possibility of an easy interpretation of the results was indicated. Also
important was the cost of the research.
In connection with these assumptions CATI method was chosen - that is computer-assisted
telephone interview. The interview questionnaire included 6 questions, and each question
referred to the best method of management, at each stage of the management process. The
differences between the tools, techniques and methods of management were not
mentioned – it could cause problems in the interpretation of responses. The survey was
conducted on a sample of 120 managers from product departments in insurance companies
at term 5.01.2015 to 27.03.2015. The responses are summarized and can be found in the
next section of the article.
Results of the research
The following table provides data on the respondents - gender, age, work experience in a
managerial position. All participants in the study have higher professional education.
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