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Cultural heritage is the essential compound of the nation. Preserving its tangible and
intangible legacy bounds all generations, together, creating the unique essence and spirit of
every nation. In its own terms, keeping authentic nature of every culture preserves the
diversity of the world, and the ability of every human being to learn from the other nations
and cultures. In the context of globalization and rapid development of mass tourism the
preservation of historical sites and building, in our opinion, plays one of the most important
roles. What it will be the value of the street?
What to do?
Preserving architectonic buildings with the further reconstruction and repairing is one of the
most important elements of preservation of one’s culture and staying connected to the
identity of one’s nation. The idea of reconstruction of historical buildings has been discussed
by a huge amount of researchers, from historians to archeologists since the creation of the
first major reconstruction project at Colonial Williamsburg in 1926 (Holland, 2011). Cities
have always experienced many changes during their history. Historic urban quarters have a
special place in the city’s history because of their cultural, historical and architectural value.
They reflect the history of the city’s culture and indigenous culture with their unique forms
and patterns (Kneafsey, 1999).
At first glance, the idea of restoring according to old style may appear anti-modernist, but
the idea of this research paper is to explain the concept of using founds from tourism for
reconstruction of old buildings, that make part of our memories. That’s why we believe in
the concept idea about the creation of a Wine Street. It will be like a mix between the
present and the past; it will be like a modern heritage.
Nowadays more and more people are talking about the branding concept related to a
particular place; therefore, architecture could be integrated into the conceptualization of a
branded city, or in particular, a branded street. Stern measures should be developed to
enhance the appearance of the street, which can aim at having tourist attraction sites, and
also by making the street beautiful and a place to admire even by the community (Colyvas,
2011).
The government administrators should also ensure that individuals working in various places
around the street are given guidelines that can help govern how they present themselves,
as they are supposed to dress modesty and serve their clients professionally, which will also
change the appearance of the street even if there is no much improvement done on the
building (Huang et al, 2012). With this action in mind we could keep the memory of the
place and cultural costumes, and on the other side, attract more tourists.
The various building in the street should also be renovated, and made to look more
pleasing, which can make the community as well as tourists from other countries admire the
street. The attraction will also lead to more tourists visiting the country, which will lead to
adopting the same strategy in improving their streets by government administrators from
other countries (Zhang and Hu, 2010). All buildings should also undergo a critical
deterioration audit in order to get the actual cost of their restoration in terms of expertise,
manpower and materials. The process would involve removal of some buildings and
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