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stages. (Freeman, Soete, 2001). Kulvietis (1991) argues that innovation represents a<br />

complex creation, development, global spread and effective use of innovation in various<br />

spheres of human activity. In his opinion, innovation must be seen as a phenomenon and a<br />

process. Innovation as a phenomenon is any targeted amendment that seeks to change the<br />

state of the test object to the improvement. However, the innovation as a process includes<br />

research, development, management and stable operation in order to get a certain effect.<br />

Knowing that the process is an activity, innovative activities can be interpreted as activities<br />

aimed at scientific research results and inventions to use, develop and upgrade the<br />

production or service nomenclature, to improve their production techniques and strive to<br />

the further implementation of domestic and foreign markets. Innovation as a process in<br />

which the knowledge obtained during the study is transformed into new products or<br />

services, as well as approach and the European Union's research and the development<br />

program Eureka. The innovation process value is understood as a complex design,<br />

development, global spread of innovation and an effective application in various spheres of<br />

human activity. Business innovation program approach as a successful new technology,<br />

ideas and methods of commercial applications of placing on the market of new or improving<br />

existing products and processes. Innovation is the theory, which asserts that a deeper<br />

knowledge of the content of innovation needs to be linked to the operating concept, which<br />

is seen as the people's active approach to the reality of a specific form of action featuring<br />

the appropriateness of purposefulness and conditions of transformation. It should be noted<br />

that each activity has a specific goal, it has its own means and results, as well as describes<br />

the operation of the process. The basis of innovative activity can be regarded as a<br />

purposeful formation of innovation and adaptation. The formation of innovative<br />

technologies and their adaptation are considered, as well as innovative activities which are<br />

directed towards the creation of new efficient technologies and its effective application. In<br />

most cases, innovation is not entirely new or original product or technology, usually it is<br />

based on only part of a just and improvement officer and the expected market effect. All<br />

qualifiers for innovation diversity provide wider and more varied perceptions, refine, or<br />

flesh out the previous definitions that extend to more abstract and wider shape. This<br />

confirms that the concept of innovation as well as its nature is dynamically changing,<br />

reflecting the peculiarities of the development of civilization, lined the continuing relevance<br />

of his need for constant change, adapting to new market challenges as well as forcing to<br />

change traditional attitudes and stereotypes. It should also be noted that the innovation<br />

process involves the implementation of various innovative services organizations, public<br />

authorities, economic development agencies, educational institutions, financial institutions,<br />

customers, suppliers, business partners, consulting firms, business associations<br />

(Jakubavičius 1999; Brouwer 1999; Hax, 2001; Keras, 1994; Konopliovas, 1996). As a result,<br />

the formation of successful innovation and adaptation can only exercise the cooperation<br />

between the company and its partners and the need for the development of its capabilities.<br />

Being subject to the market demand it is strongly influenced by the innovative process of<br />

the industrial company of consumers' changing needs it must constantly improve old<br />

products and develop new ones and launch them to the market, only thus securing the<br />

survival of the modern market conditions (Гончарова 1998; Гунин, 2000; Ковалев, 2000;<br />

Николко 1991; Рудакова 1991). In short, the industry can be seen as follows: it is based on<br />

the production and production technology basis - with high innovation potential and<br />

ensures a high level of competitiveness (Янковский, 2001; Bargelis, 2002, Melnikas, 1995).<br />

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