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Essential recommendations for promoting responsible advertising: to proceed greater consumers awareness and education; to promote cooperation between state, public institutions and its citizens; to implant fair business practices towards consumers by informing advertisers and advertisement producers about their duties and responsibilities to consumers; to increase publicity in relation to contradiction the misleading statements in media; to publish information about the entrepreneurs, whose values are high commercial honor and good business practice. References: Arai, K. (2013) Note on the need for rules on misleading representation based on experimental evidence, Applied Economics Letters, 20 (1), 10-17. Beard, F. K. (2013) A history of comparative advertising in the United States, Journalism & Communication Monographs. European Commission, Directive 2006/114/EC of concerning misleading and comparative advertising (2012) ‘Committee and the committee of the regions. Protecting businesses against misleading marketing practices and ensuring effective enforcement’, Brussels, 702 final. Retrieved from from http://ec.europa.eu/justice/consumermarketing/files/communication_misleading_practices_protection_en.pdf Hastak, M. and Mazis, MB. (2011) Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims, Journal of Public Policy & Marketing, 30 (2), 157-167. Hattori, K. and Higashida, K. (2012) Misleading advertising in duopoly, Canadian Journal of Economics, 45 (3), 1154-1187. Klaus, B. and Gherardini, M. (2014) Hidden Advertising: Italian Antitrust Authority Fined Economic Operator for Misleading Advertising of a Powdered Milk and Baby Bottle Displayed in a Weekly Magazine, European Food & Feed Law Review, 9 (2), 130. Liepinyte, M. & Daugėlienė, R. (2012) Interrelation of misleading advertising and solutions of consumers: legal regulation and institutional background in Lithuania. European Integration Studies, 6, 192-201. Meisterernst, A. (2013) A New Benchmark for Misleading Advertising, European Food & Feed Law Review, 8 (2), 91-96. Romani, S (2006) Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buy, Journal of Product & Brand Management, 15 (2/3), 130-138. Tjiptono, F., Arli, D., and Bucic, T. (2014) Consumer confusion proneness: insights from a developing economy Marketing Intelligence & Planning, 32 (6), 722 – 734. 203
EVALUATION OF POSSIBILITIES TO CHANGE LOGISTICS-BASED TECHNOLOGICAL PROCESSES BY APPLYING GREEN LOGISTICS PRINCIPLES. Elena VALIONIENĖ, Audrius MALŪKAS Lithuanian Maritime Academy, Klaipėda, Lithuania. Abstract Authors analyse a mechanical pollution problem, which consist of maritime transport and port business companies – the amount (generation) of dust concentration release during and after bulk material handling processes. Most dry bulk cargoes are dusty and therefore potential sources of wind-borne dust pollution. Powders such as cast-iron, grain or fertilizers – all of which are commonly transported in large volumes in bulk form – can easily be blown by the wind a long distance from the immediate vicinity of loading or discharging processes which makes environment pollution problem. Main idea of research is to find technological innovative solutions to modernize technological handling processes and implement the conception of green logistics. The results of the research found out that using innovative technological ideas creates possibilities to reduce seaports negative impact to the environment. Especially if we would look into recent five-years, technological progress when innovative and effective technologies which helps to manage dust concentration which are generated during bulk cargo handling processes in seaport terminals are already developed and implementation of them into technological processes have strong economic benefit in other seaports specialised in bulk cargo handling. Keywords: logistics, logistics-based technological processes, green logistics principles. Introduction Logistics is the term now widely used to describe the transport, storage and handling of products as they move from raw material source, through the production system to their final point of sale or consumption (Belova, Mickienė, 2012). Logistic processes are directly related to sales, i.e. the movement of raw materials through logistics chain to the end user and these processes are main background for a lot of business operations. Logistics is especially well positioned to contribute to environmental and ecological control in terms of pollution control-management and energy and resource conservation, which is inevitably linked to social responsibility and sustainable development concept, even authorized and updated to ISO 9001:2015, ISO 14001:2015 and OHSAS 18001:2007. All of these international standards are tools, which work as a system and help to control environment management that outlines how to put an effective environmental management system in place. The standards are designed to help businesses remain commercially successful without overlooking environmental responsibilities. It can also help companies grow while reducing the environmental impact of this growth. Green logistics refers to the type of logistics which economically serve the environment and have influence for sustainable development (Guo, Hui, 2013). Implementation of green logistics conception in cargo handling operations is innovative business decision, which would help to implement sustainable development aspirations’ and ideas’ through modernization of technological processes at the seaport. This is the main reason of idea 204
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PROCEEDINGS OF The International Bu
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Proceedings of the International Bu
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Costs and Benefits of Marketing Com
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Sources of Competitive Advantage in
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INNOVATIVE THINKING AS A REQUIREMEN
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The participants of the conducted s
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thinking: nature, specific traits,
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4. The training programs aimed at t
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second reason lies in the specifics
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Conclusions To sum up, it should be
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the impact of the macro-environment
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Creativity Figure 2. The structure
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Boden (2004) distinguishes two broa
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consists of factors and trends oper
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Druzhinin, 1999 Gebert, 2002 Krause
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Table 4. Details of the respondents
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Figure 5. Distribution of expectati
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climate, which obstructs the expres
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Simonton, D. K. (2003). Scientific
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Unlocking and diffusing environment
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11. Aping: a copy cat is possible b
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finding tours, network sessions, id
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Conclusions Although this research
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THE INTERFACE BETWEEN THE STUDENTS
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135 (47.4 percent) students, the re
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and agreeableness. Most researchers
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individuals with strongly expressed
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of statistics were identified in th
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When analysing the data of the Crea
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Childishness 5.77 1.79 5.46 1.66 1.
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Generalizing the obtained results i
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openness to experience in students
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the third year students, as well as
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Wang, N., Jome, L. M., Haase, R. F.
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Csikszentmihalyi (1991) concurs and
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Pictures, imaging, perception and m
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participants had given their consen
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Kirkpatrick D. (1994) cited Rigg &
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the ability to transform the existi
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Almost 70 percent of the students i
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The respondents studying at the Fac
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with other faculties who are willin
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INNOVATIVE AND CREATIVE ICT SOLUTIO
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The author suggests that the proces
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activity (e.g. between two and thre
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characteristics of innovative ICT s
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Innovative and creative business so
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type of projector. Its type and cap
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Badzioska, E. (2016). The Concept o
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BUILDING RESILIENT ORGANIZATIONS AN
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Even though open innovation is most
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Most of the wood construction -rela
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MEE (Finnish Ministry of Employment
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the concept. Conceptual layer is co
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It is important to indicate the acc
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elationship can have the impact on
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THE USE OF TIME-DRIVEN ACTIVITY BAS
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The term of time consuming includes
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Table 1. The time equation of purch
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In the classical approach of accoun
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COSTS AND BENEFITS OF MARKETING COM
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Marketing experts A total of 13 mar
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No common rules, but facilitators D
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For radio spots and TV ads, adverti
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interviewed companies were locally
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(Objectives of) the most used and b
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Table 7. Correlation of interest in
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selected by companies amid various
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Exhibit 1). This shows a clear conn
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Brand awareness is thought to accru
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celebration, victory and the epitom
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eaching and identifying with their
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2014). This worked to increase awar
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Exhibit 6. Impact of Marketing Tech
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McDonald, Colin. (1991). Sponsorshi
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products dedicated to older consume
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Page 157 and 158: The research results also showed th
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Page 165 and 166: Conclusions Reviewing the definitio
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Page 175 and 176: SOCIAL MEDIA AND ITS INFLUENCES ON
Page 177 and 178: Social Media Definition of social m
Page 179 and 180: Forums Perhaps the forums came befo
Page 181 and 182: find 80% their prefer shops online
Page 183 and 184: ASSESSMENT OF DIFFERENT GENERATION
Page 185 and 186: Table 1. Generations of Georgian po
Page 187 and 188: FOOD-RELATED LIFESTYLE AS AN INNOVA
Page 189 and 190: The eco-moderate food consumer, Th
Page 191 and 192: Source: author’s elaboration. Fig
Page 193 and 194: Cholewa-Wójcik, A., & Świda, J. (
Page 195 and 196: The aim of work is to analyze diffe
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Page 199 and 200: Legal framework According Hattori a
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Page 209 and 210: Figure 2. Review of Cargo handling
Page 211 and 212: Air pollution passes into other sph
Page 213 and 214: Figure 6. The Cascade bulk cargo ha
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Page 217 and 218: WHEN SHARED VALUE MEETS CREATIVITY:
Page 219 and 220: Figure 1. Value creation framework
Page 221 and 222: in private people who are oriented
Page 223 and 224: “Creative thinking led to Nobel P
Page 225 and 226: offer the machine, for free. Then t
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Page 229 and 230: Clearly declarative character, mani
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Page 235 and 236: Figure 6. Problems noticed in enter
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Page 241 and 242: Table 2. Industrial state problems
Page 243 and 244: Acting boldly without being limited
Page 245 and 246: SOCIAL STAKEHOLDERS APPROACH TO TRA
Page 247 and 248: Assessing Vilniaus kolegija/Univers
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Page 251 and 252: S. Pogosian and I. Dzemyda (2012) n
Page 253 and 254: European policies toward flexible w
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the “Law on Temporary Agency Empl
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where staff where engaged in tempor
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Edquist C. & Hommen L. Comparing na
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In 1997, this ‘overly constricted
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Figure 1. Major themes identified d
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Given that SMEs were shaped by thei
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approached in the recent study by J
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Foreman-Peck, J., & Nicholls, T. (2
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unemployment? Journal of Business V
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Business related innovation phenome
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Schumpeter was one of the foremost
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from OECD member countries (OECD, 2
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Marketing innovation Organisational
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Figure 1. The rate of innovation-ac
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to promote and foster involvement o
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ASSESSING FINANCIAL INCLUSION OF EN
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positive relationships in different
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120% 100% 80% 60% 40% 20% 0% All co
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The highest percentage of firms wit
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Puri M., Rocholl J. Steffen S. (201
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committees. The analysis of advanta
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getting in turn their board represe
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limit of involvement in an investme
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and relatively save. However in the
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A separate investment bank, without
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Zielioski T. (2013), "Zarażenie fi
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encompasses economic, political, so
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management model existing in Great
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Individualism-collectivism dimensio
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The lowest indicator is obtained in
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The power distance indicator in Lit
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After performing a comparative anal
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INNOVATION, ECONOMIC GROWTH, AND IN
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citizens and gain popularity in abr
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eduction of state and private inves
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In 2013 were finished negotiations
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THE PERCEPTIONS OF PARTNERS’ TRUS
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small and medium sized and represen
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Figure 2. Conceptual map of the Rus
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Miles, M.B. & Huberman, A. M. (1994
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Will to discuss issues Issues can b
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Competent in Russian business Trans
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Appendix 3. Trustworthiness cluster
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SOURCES OF COMPETITIVE ADVANTAGE IN
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for sources of competitive advantag
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The competitive advantage of compan
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discrepancy of responses was slight
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Budzyoska-Biernat A. (2015). Strate
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the economy of European countries m
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Scientific literature emphasizes th
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The European Parliament and the Cou
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No. Competence Score Group No. Comp
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When generalizing the research resu
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SUSTAINABLE TOURISM AND SOCIAL TOUR
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organizations and institutions resp
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Municipalities were chosen in a way
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On the other hand the highest mean
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A major contribution of this resear
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Shin, Y. (2010). Residents' Percept
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Hence, Georgia has made a big succe
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driving forces for massive employme
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Figure 3. Credit (ECTs) distributio
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There are provided good organizatio
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Academic representatives to receive
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total exports. Travel & Tourism inv
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trends in the development of touris
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philosopher Arsene Ikaltoeli taught
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Terms of fierce competition in the
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PROMOTING INNOVATION IN THE HOTEL I
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Leadership in Energy and Environmen
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Conclusions This article reviewed i
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ISBN Ba Proceedings of the Internat
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