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BLOCK OF PURPOSEFULNESS
Motives
Ideals
Interests
Value
orientation
Attitude
BLOCK OF
ABILITIES
Intellect
Experience
BLOCK OF
TEMPER
Character
Aptitudes
Temperament
Emotions
Will
Need
Knowledge
BLOCK OF ACTIVITY
Figure 3. Holistic approach to the structure of personality (Jovaiša, 2001).
Almonaitienė (2000) argues that knowledge is important in the creative process since there is
a certain starting point to creation as such. Knowledge on creative problem solving strategies
and the ability to use these strategies in dealing with real-life problems can also be considered
as a certain type of knowledge. Creating means making independent decisions. Decisions are
usually made by confident, creative individuals. Creative people are not afraid of changes and
innovation, they adapt easily and quickly. Analysis of the concept of creativity content shows
that most authors unanimously agree that creativity depends on the person’s character,
values, knowledge and thinking. They also agree that creativity can be developed.
Characteristics of organisational environment conducive to the development of creativity.
When analysing factors that affect the development of creativity, scientific publications point
at external (macro-environment) and internal (micro-environment) characteristics of the
environment. An organisation can exist and develop if the external environment is sufficiently
favourable for its operations, and the internal environment is properly developed and
nurtured as well as complies with the requirements of rationality and optimality (Ginevičius,
Sūdžius, 2005).
Today, rapid changes in the external environment have a significant impact on organisations
and their management (Appleby, 2009). Macro-environment may be brought out by new
aspects, in particular given the fact that current globalisation and integration processes cause
significant changes in the business environment. The external environment of an organisation
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