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Table 1. The evaluation of corporate resources, skills and factors in terms of building a competitive advantage
The state of resources, skills and factors SD d m e
Human capital 3.79 0.81 4 4
Values such as trust, loyalty and credibility (social capital
resources) in relation to business partners 3.81 0.89 4 4
Social capital in relation to employees 3.85 0.82 3 4
Confidence in the company, which increases the sharing of
resources between employees 3.57 0.95 4 4
Relations between employees and management that affect the
creation of new organizational, technological and production
solutions 3.80 0.96 4 4
The strength of relationship between employees and its impact
on new ideas and solutions 3.35 0.98 4 3.5
Cooperation with companies of the same sector 3.19 1.19 4 3
The participation of employees in trainings, workshops, courses
3.09 1.17 3 3
The quality of production machinery and equipment 3.78 0.96 4 4
Research and Development (R & D) - the size of expenditure 2.65 1.24 3 3
The quality of the means of transport 3.53 1.08 4 4
Quality management system 3.67 0.99 4 4
The financial condition of the company 3.71 0.96 4 4
The knowledge of markets 3.73 0.93 4 4
The knowledge about competitors 3.77 0.86 4 4
The knowledge about consumers 4.00 0.77 4 4
The state of logistics 3.59 0.97 4 4
Relationships with suppliers 3.83 0.90 4 4
Relationships with customers 3.73 0.86 4 4
Patents and Licenses 2.50 1.40 1 2
The creation of own brands 3.00 1.27 4 3
Know-how 3.71 1.07 4 4
Technology 3.69 1.04 4 4
Foreign contacts 2.44 1.49 1 2
Ways to affect foreign consumers 2.14 1.27 1 2
Localization 3.38 1.02 3.4 3
Products and services offer 3.55 1.08 3 4
The standard of service and customer relations 3.86 0.81 4 4
Promotional activities 3.31 1.10 3 3
Pricing Policy 3.62 0.92 4 4
Corporate image 4.00 0.83 4 4
Source: own study based on the results of the survey N = 86.
Enterprises make use of a number of resources that enable them to gain advantage over
their competitors. Among the essential elements constituting competitive potential of
companies, respondents representing the food business rated the state of knowledge about
consumers as the highest ( = 4.00; m e = 4, d = 4), with the highest conformity of response
SD = 0.77. Company’s image turned out to be equally important, though here the
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