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The research results also showed that consumers older expect innovative solutions in food
packaging in terms of:
safety of packaging (eg. The presence of a security guarantee, and the first use of
security against unauthorized opening, safety and handling, and presence information
affecting the safety of the user);
environmental packaging (for example: the type of packaging material from the
standpoint of burden on the environment, the number of materials used for
manufacturing the package, the use of biodegradable materials, ease of recycling postconsumer
packaging);
informativity (eg. To improve the visibility, clarity and understanding of the information
placed on the packaging).
Summing taken reflections could be concluded that the market for food products is one of
the fastest growing economic sectors in which the number of innovative products for older
consumers will be gradually increased. The success of new innovations will depend not only
on its type but also on the degree of satisfaction of the needs of consumers of these
products.
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