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the ability to transform the existing human and material resources into the production that<br />

is demanded and required by other people. The choice, frequency and stability of<br />

consumption point to the production demand and its competitive advantages on the<br />

market.<br />

The concept of entrepreneurship has a wide range of meanings. Joseph Schumpeter (1961),<br />

one of the most well-known theorists on entrepreneurship, defined an entrepreneur as one<br />

who reorganizes economic activity in an innovative and valuable way. His definition of<br />

entrepreneurship placed an emphasis on innovation, such as new products, new production<br />

methods, new markets and new forms of organization. J. Schumpeter defined innovation,<br />

creativity and discovery as the vital core subjects [6].<br />

Economic literature provides many definitions of entrepreneurship. Entrepreneurship can<br />

be defined as an initiative of the organization, including the risk behaviour, increasing the<br />

value of the development process, and using innovations. The word entrepreneur originates<br />

from the French word, entreprendre, which means “to undertake”. In a business context, it<br />

means to start a business [1]. The concept is derived from English word entrepreneurship,<br />

which is associated with the ability to discover new opportunities, the opportunity to realize<br />

ourselves and the creation of economic or social value.<br />

Entrepreneurship refers to a characteristic of people who assume the risk of organizing<br />

productive resources to produce goods and services; a resource [2]. Entrepreneurship as<br />

people’s propensity and ability to take the economic activity by combining capital, labour<br />

and other economic resources, in order to obtain a profit and assuming all of the activities<br />

associated risks. Entrepreneurship in a narrow sense is understood as the creation of added<br />

economic value, the ability to make money, attract investment, and make that the business<br />

subject's activities are of interest to potential consumers of goods or services.<br />

Entrepreneurship in a broad sense includes inborn or acquired personal characteristics,<br />

which allow create economic value, but also the creation of social value. Entrepreneurship is<br />

personal, social, managerial excellence, allowing the adaptation of existing knowledge in<br />

everyday life, the specific skills, providing the opportunity not only to organize business, but<br />

also to take the risk for the decisions.” Entrepreneur - somebody who has the idea and<br />

enterprise to mix together the other factors of production to produce something valuable.<br />

An entrepreneur must be willing to take a risk in pursuit of a profit [3].<br />

In the educational services market young people are provided by the unique opportunities,<br />

where they use practical experience and theoretical knowledge in small and medium-sized<br />

enterprises. Promoting youth entrepreneurship is one of the most important objectives of<br />

the educational institutions.<br />

Innovation brings something new or unusual in the market and exacerbates the competitive<br />

process, and generates wealth. New companies, new products and new opportunities for<br />

business development increase the gross added value and improve the quality of life.<br />

Therefore, in the learning process young people must deliberately use their inborn<br />

characteristics and acquire the characteristics which are necessary for their business<br />

development. An entrepreneur is a person who undertakes and operates a new enterprise<br />

or venture and assumes some accountability for the inherent risks. Individual characteristics<br />

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