4IpaUJbnm

In 2013 were finished negotiations between Georgia and the European Union about the Deep
and Comprehensive Free Trade Area - DCFTA. Which itself is a part of the association and
considers: the trade liberalization with the European Union; the free movement of people,
goods, services and capital; increase of the export potential availabilities; increase of
investment potential and availabilities which will help country to deepen integration process
with the EU. This historical event further development should be favoured by the economics
innovation activity, attractive novation, liberal and transparent investment environment.
The country’s economics innovation development should be based on the society’s values that
are close to their intellectual ones, which later will be mass installed in their consciousness and
will provide more integrated society. Created or formed values will influence on the
consciousness of the external societies and will increase the additional values. Influencing on
the external societies’ consciousness is possible but only by perception and taking into
consideration the real costs and cultural values on the modern level. The values represent the
main challenge in the economics innovation development as well as in creation of the country’s
image.
On the modern level, the country’s image branding represents the development of the
innovation and the market requirements research for future advances, the formation of –
values, branding identification, in the different target groups its adaptation and communication
formation connected activity process, wherein key role has the consumers’ intellectual
aspirations and the valves coincident with the country’s advantages recognized by international
ratings.
Conclusions
Economics innovation development and its branding are possible by performing the purposeful
policy, wherein the progress of the process will require: the correct understanding of real
changes in the society, the establishment of country’s advantages and determination of the
profitable factors.
Economics innovative activity as well as the process of the development of the country’s image
is determined by the numerous factors. The tight cooperation among government, business,
educational and arts fields is significant. In addition, in the process of working out of policy the
quality of involvement of the country’s citizens is also very important.
The achieved progress in this direction will be reflected on the ratings which will help the
country to attract profitable investments and will support of the growth of GDP, moreover, it
will stipulate to overcome the obstacles on the way to the leading markets integration process.
References:
Van Ham, (2001). The Rise of the Brand State: The Postmodern Politics of Image and Reputation. Foreign Affairs, р.
2-6.
Osterrwalder A. & Pigneur Y. (2013). Postroenie biznes-modeley: Nastolnaya kniga stratega Inovatora [Business
Model Generation: A Handbook for Visionaries, Game Changers? and Challengers] (in Russian).
Phillips С. (2012).Innovation and Brand Strategy in a Down Market. BSI, DASO Consulting. Retrieved from :
http://www.brandingstrategyinsider.com.
Direct foreign investments (2003-2014 US$) the diagram is made according to the data of National Statistics office
of Georgia. Retrieved from: http://www.geostat.ge/?action=page&p_id=139&lang=geo.
Regional Economic Prospects in EBRD Countries of Operations (May 2013). Retrieved from:
http://www.ebrd.com/downloads/research/REP/rep-may-2013.pdf.
324